Family Law

McKinney & Associates, P.C.

Client Name: Kelly Kirkpatrick

Location: Colorado Springs, CO

Website: www.mckinneyandassociateslaw.com

A Friendly Offer

McKinney & Associates, P.C. is a family law practice in Colorado Springs, Colorado.

Marketing director Kelly Kirkpatrick's friendship with Nathan McKinney, owner and lead attorney at McKinney & Associates, P.C., goes back 20 years. They met when Kelly and his wife moved from Texas to Gunnison, CO. The two couples quickly became close friends.

Several years later, however, Kelly and his wife had to move back to Texas. The McKinneys then relocated to Colorado Springs, where Nathan started his practice.

As luck would have it, Kelly's wife received a job opportunity in Colorado two years ago, allowing the two couples to reunite with each other. After relocating, Kelly was offered a job by Nathan, and was tasked with finding effective ways to generate new family law clients. The gesture meant a lot to Kelly. “I have worked in the marketing and advertising field for more than 15 years, so I welcomed the opportunity to use those experiences while working with a great friend.”

Trial… and Error

When Kelly started, McKinney & Associates had two lawyers and three paralegals. Nathan had done a lot of traditional advertising—print Yellow Pages, newspaper and magazine ads, and town classifieds—but most of his business came from referrals.

Kelly understood that most people searched online for local services, so building an effective web presence for the firm was essential. However, with so many factors impacting search engine rankings and best practices constantly changing, Kelly decided to partner with an expert vendor.

He initially chose to work with WebVisible, an online marketing company, but got an unexpected surprise early in the relationship. “WebVisible did okay for us, but then they went bankrupt overnight,” explains Kelly, “We had been dependent on them so the experience was not fun.”

Still believing in online marketing's potential, Kelly researched more companies and decided to partner with Yodle.

Finding the Right Solution

Kelly soon realized that he'd hit the jackpot with Yodle. According to Kelly, “McKinney & Associates had been averaging four to five new family law clients each month.

Since we started working with Yodle, we are now averaging 17 new clients a month!

Since signing up with Yodle earlier in 2012, the firm has taken on over 85 family law cases.

Beyond the new clients that the firm has secured, Kelly is also thrilled with the proactive and responsive customer service that he has received from Yodle. “This qualifies as an unequivocal success story,” says Kelly.

With all of the new clients the firm generated through Yodle, the work soon became too much for the existing staff to handle. “The firm has hired two more lawyers and another paralegal to handle the additional cases.”

Kelly feels extremely grateful to have found Yodle to help his friend's firm. “I've watched what Yodle does and have been so impressed.

The world is changing. People no longer go to their local newspaper to find services. And as an advertiser, you don't always have a website that can compete in a world where 200 different factors impact your Google™ ranking.

In a world with so much uncertainty, to find something like Yodle, which can be set up in days and work consistently each month—it's a dream come true for a marketing director.”

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