Client Name: David Kaufman
Location: Central Islip, NY
David Kaufman, a personal injury lawyer based in Central Islip, NY, had never done any marketing in 26 years of being in practice until he found Yodle. As a former assistant district attorney and seasoned attorney, David was naturally skeptical to try a marketing company for the first time. “The challenge for me was making the jump from doing nothing to doing something. The next part was figuring out what I should be doing,” he says .
David was conflicted between online marketing and more traditional methods like television and radio. The choice to go with Yodle was simple after he learned more. “I decided to sign up with Yodle because I noticed them on Forbes’ Most Promising Companies list and I could see they were doing great things.”
After signing up with Yodle, David saw a drastic change in his business. David started to notice his phone was ringing more every day which in turn allowed him to be increasingly selective about the cases he decided to work on. He also observed his practice’s ranking on search engines rising with every online review he amassed through his adversite. “I sent out an initial flurry of emails through the dashboard asking for reviews from clients and it was just so easy. I’ve only had positive reviews so it’s been great.”
David says the biggest benefit of all has been the mobile version of his site. With most people searching on cell phones these days, David estimates that over half of his clients call him after seeing his mobile site. He says simply: “With Yodle, when people search for me, they can always find me.”
For David, the investment in online marketing with Yodle has paid off because he’s consistently received new clients and it’s easy to use. “I like that all I need to do is suggest a change to the staff or make the change myself on the dashboard. When I needed to add content about a new law that came out, I was able to do it instantly,” he says.
David plans on using Yodle for the long haul and is in discussions to increase his budget to expand his marketing even further. As far as other law offices considering Yodle for their business he has only one piece of advice. “Sign up, jump in, get started and give it some time. It works.”"
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“Within the first month my business had doubled and within the first two to three months, it tripled!”
“I don't see Yodle as a marketing company, I see them as our partner.”