Lexington Plastic Surgeons

“Yodle has helped us to zero in and target the right people, increasing our sales leads tremendously.”

- Genevieve Malandra

Lexington Plastic Surgeons

Genevieve Malandra, coordinator of marketing and public relations at Lexington Plastic Surgeons says Yodle helped effectively target the right customers. Genevieve sees a 13% conversion rate from online forms & site visits to in person visits, increasing sales tremendously. With this success they opened another account for their new DC office.

Video Transcript

My name is Genevieve Malandra and I coordinate the marketing and public relations for Dr. Michael E. Jones and both of his businesses, Lexington Plastic Surgeons and Keloid Care Scar Cream.

Before Yodle, we were using other online marketing tools and services. However, they were not aligning with our marketing strategy. We were getting a ton of consumer impressions but very few conversions. Yodle has helped us to zero in and target the right people, increasing our sales leads tremendously.

I was a bit skeptical at first, due to previous experiences I had had with other online marketing services. Online marketing and search engine marketing is a big deal nowadays. It's a large part of every businesses return on investment and it needs to be taken very seriously.

With Yodle, we were able to track everything on a minute by minute basis and I absolutely love their dashboard. I love the visual layout, the user friendliness, the features that are at your fingertips. In terms of the budget, a portion of your budget each month goes to organic growth for your site, which was really novel and I'd never seen that with any other online company.

We’ve seen an enormous increase in online leads. We're now seeing a 13% conversion rate from site visits to calls and contact forms, whereas before we were utilizing the Yodel service it was only about a three or four percent conversion rate. Overall we are increasing visits to our business and consultations in general, which drives our sales.

I foresee only our budget dollars and our involvement with Yodle expanding. We've just recently added another account for our D.C. Metro office. We have a Lexington Plastic Surgeons in the D.C. Metro area. Now we're using Yodle to do our search engine marketing down there.

Online marketing and search engine marketing is enormous and it's only increasing in its importance each and every day. Yodle is able to effectively target the right customers to increase those walking through the door, increase the conversions, increase the actual leads, the actual benefit to your business.

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