Client Name: Dr. Joseph J. Novak
Location: Arlington Heights, IL
After working as a hospital psychologist for nearly 30 years, Dr. Joseph J. Novak, of Arlington Heights, Illinois, decided it was time to branch out and start his own private practice. With no previous experience marketing his own business, Dr. Novak knew he would need additional support to reach his ultimate goal of doubling his practice size within six months. “I received a call from Yodle and at first I thought they would just create a website. I quickly realized though that the Yodle product was very comprehensive. It seemed as though it was a nice one-stop-shop,” he recalls.
Dr. Novak shared his goals with Yodle’s marketing team. Within a short time they were able to build a cohesive web presence, including an adversite that highlights Dr. Novak’s services, photographs and special offers, among other things. “I was able to modify the content on the site to speak to exactly my business needs. Yodle’s features have allowed me to tell my story and that has really helped a lot.” Dr. Novak’s practice quickly went from no online presence to over 50 keywords ranking on Google, Bing and Yahoo.
One of the key elements that have helped Dr. Novak to monitor and build on his marketing momentum is the Yodle dashboard. From here, Dr. Novak is able to see all of his current keyword rankings and how frequently traffic is coming to his site. He says that the call tracking number, which enables all of his calls to be recorded into the dashboard, has transformed his communication with clients. “With the call tracking feature, I’m able to jump right into my dashboard and hear the audio of the call and easily respond to it immediately,” he explains.
Dr. Novak shares that it is usually Yodle’s customer care team that informs him if anything needs to be updated on his site. “The Yodle team lets me know if a special offer I have up on my site is expiring or provides me with education around other features I should be using on my dashboard. These notifications are great for professionals who have a lot of things going on and may forget.”
In the future, Dr. Novak says he will become increasingly active with social media and engage more with his patients online. He shares that none of this would have been possible without Yodle. “Yodle offers so much more than just setting up a website. They know it’s about promoting and selling your business online, and are willing to provide an education around that to their customers. I always know exactly what I’m getting and I couldn’t be happier.”
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“Yodle's features allow me to tell my story and that really helps my practice a lot.”
“Yodle helped me keep my practice open. In the first month I had 22 new patients from Yodle and it grew steadily each month from there.”
“The bottom line is, Yodle has improved my bottom line, and there's nothing better than that.”