Client Name: Gary Forrest
Location: Miami/Ft. Lauderdale, FL
Gary M Forrest, a psychotherapist in Fort Lauderdale, Florida specializes in depression, anxiety and grief counseling for adults. Due to the confidential nature of his job, Gary was faced with the difficult challenge of getting the word out about his practice while also differentiating himself from the competition. At first, Gary took an approach that many therapists take with marketing, which was to get himself listed on all of the paid directories. However, this proved to be an ineffective solution. Gary said, "It's the kind of advertising therapists do but it's very difficult to pin down the return on investment. You don't know where your marketing dollars are going."
After then hiring someone who didn't produce results and doing thorough research into Google Adwords™, Gary realized what he needed was a one stop shop for his marketing. He spoke with a Yodle representative and learned how Yodle could help him acquire new patients. At first, Gary was skeptical about the number of leads the rep told him he could expect to receive, but he figured Yodle would pay for itself even if he got just 10% of these leads in the first six months and converted them into patients. Another feature that caught Gary's attention was the adversite. Gary said, "Yodle distinguished itself with the adversite, and it was clear in the first presentation that they had thought about an end to end marketing solution."
In 90 days Yodle paid for itself. After seeing how well Yodle performed for his practice, Gary is now considering solely using Yodle for all of his marketing needs and shutting down his other paid services. He stated: "Yodle delivered better results than everything else combined." The best part is that Yodle leads are turning out to be better quality patients than any other service he has used. The future looks bright as Gary grows his practice with Yodle, saying, "I see Yodle as an integral part of our operation. We're continually looking at ROI year over year and I see Yodle as a big part of what we do here."
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“Yodle is like having an outsourced marketing department for our practice, a one-stop shop for all of our advertising needs”
“Yodle helped me keep my practice open. In the first month I had 22 new patients from Yodle and it grew steadily each month from there.”
“The bottom line is, Yodle has improved my bottom line, and there's nothing better than that.”