Dentist

DC Dental Spa

Client Name: Grace Clay

Location: Washington, DC

Challenge

DC Dental Spa knew they had a great practice, just not a great way of sharing this information with potential patients. Grace Clay, Appointment Coordinator and Marketer of DC Dental Spa, had advertised the practice in newspapers and on the radio, but neither channel allowed potential patients to understand the practice's expertise and value. They missed out on new appointments as a result. Then DC Dental Spa was approached by a Yodle representative and decided to sign up for their services. They realized directing online traffic to a professional website would better showcase the practice and drive more patients.

Solution

Yodle built a complete online marketing solution to showcase DC Dental Spa's services and generate more appointments for the practice. They received:

  • A website highlighting the practice's value and built to convert online traffic to calls and emails
  • SEO best practices to achieve first-page placement on one of search engines
  • Paid search campaigns specifically targeted towards dental services
  • Increased visibility across a vast network of relevant online sites
  • Business listings claiming on the maps section of Google and Bing.
  • A reporting dashboard so they could track site performance anytime

Results

DC Dental Spa has been using Yodle for over two years and couldn't be happier with the results. Yodle consistently drives over 1,000 visits to their site and generates over 250 calls and emails each month. “Without Yodle I don't think our business would be growing the way it is,” explains Grace, “We always ask how clients find us and they say Internet searches.” In fact, Grace mentions that the practice usually receives about 65 new patients every month with Yodle, driving a great return on their investment. She also loves how comprehensive the reporting dashboard is. According to Grace, “Everything is right there. We can see site traffic, listen to new patient calls, log calls, and manage our entire campaign.” Grace is pleased DC Dental Spa decided to work with Yodle. “They [Yodle] provided everything we were looking for. We wanted to work on the Internet, but couldn't do it ourselves. Now we just have to check our account to see how well it is doing.”

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