Nakowicz Financial Services

“Yodle has produced a lot of paying customers and we have seen a favorable return on our investment.”

- John Nakowicz

Nakowicz Financial Services

John Nakowicz and his son Mike of Nakowicz Financial Services realized that the phone book was an ineffective way to attract new clients. After speaking with Yodle they understood how online marketing would help generate more business. “Yodle was one of my better marketing decisions,” says John, “Yodle works, and it produces actual paying customers.”

Video Transcript

The business started 16 years ago. We do individual tax returns and financial planning. Since my son, Michael has joined the firm, the biggest challenge for us that was financial was to grow the firm so that the firm could support his salary needs. I decided to sign up with Yodle because listing in the Yellow Pages is very expensive and no longer works because people do not use the Yellow Pages anymore. I had to find an innovative way to have our company found on Google searches. So that's why I chose Yodle.

I was skeptical about signing up because of my years of experience in business. We, in the past, have made marketing decisions that have not panned out. I'm happy to report that Yodle does work. It has produced a lot of paying customers and we have gotten a favorable return on investments. I was very nervous at the beginning. We did not get instant results from the advertising campaign which was silly on my part to think that customers would be coming in instantaneously after we started the campaign.

My Yodle representative was able to reassure us that results would be coming and sure enough results came. I do know based on the customers that we have picked up that the monthly income that we're getting from these customers far exceeds our initial investment in Yodle. I foresee using Yodle in the future and I'm also considering increasing our monthly budget.

Part of our challenge with Yodle has been to be make that we have enough staffing to cover the additional business that we had been picking up. My advice to other small business owners if you're looking to grow, you should really consider Yodle.

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Read on to learn how Yodle's comprehensive marketing approach has helped Pesta & Pesta Tax Preparation secure an extensive online presence and expand their business.

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