Medical Spa

• Client Name: Jenny Sutter
• Location: Tampa, FL
• Website: www.idealimage.com

Challenge

Ideal Image is a Tampa, Florida-based company that specializes in laser hair removal, with corporate and franchise locations throughout the U.S. and internationally.

The company had been researching pay-per-click advertising for a while, and considering many options. But it was Yodle’s proprietary user dashboard that got Ideal Image’s attention. With a number of tracking features and real-time data reporting to see everything happening with their online activity, Jenny knew Yodle would be the best choice for Ideal Image.

Solution

Ideal Image signed on with Yodle in Fall 2009 and began a full local online advertising solution for five test markets: Kansas City, Milwaukee, Austin, Tulsa, and Winston Salem/Greensboro. Yodle account managers provided these locations with keyword selection and optimization, ad copywriting, and a comprehensive education on local online advertising.

Results

During the test phase, Ideal Image reported an average return on investment of six to one, according to Jenny Sutter, director of marketing. Actual money generated was $83k on an investment of $13k.

On top of that, the relationship between Ideal Image and Yodle is strong. “I always know that I have someone I can call,” said Beck. “I always feel like I’m not without assistance.”

Ideal Image’s instincts on the dashboard are also playing out well. “All the information that it gathers - as far as the email address, the time of contact, all the contact information – I think that is what’s most valuable to me. Then I can go and plug that into our CRM system, and see how it plays out from top to bottom,” said Beck.

Τhanks to its current success, Ideal Image has decided to open up advertising with Yodle to 32 different accounts, including both corporate and franchise markets.