Client Name: Lisa Martens
Location: Ames, IA
Husband and wife team Richard and Lisa Martens needed to go mobile in order to target their most profitable audience. Here’s how Yodle was able to help.
Ron's Auto Repair Center is a full service repair shop that provides auto inspections, brake repair oil changes, new tires, and transmission repair. Husband and wife team Richard and Lisa Martens took over the auto repair center more than six years ago. Richard had been an implement repairman on tractors and Lisa was a bookkeeper. Together they had enough experience to open up a business for themselves.
“We were looking for an investment and auto shops were available in our area,” said Lisa. “So I began working on a business plan and developed ideas on how to run the business.”
Since then, Richard has focused on the automobile repairs while Lisa handles all of the business tasks.
Both had ample experience for running the business, but driving new customers was a completely new challenge for the couple. Lisa created direct mailers to generate interest and also placed an ad in the phone directory. However, Lisa felt she was missing a very important component in her marketing campaign – the ability to reach people who search for local auto repair companies on mobile devices. It was particularly important to her to reach students from Iowa State University, located right in their neighborhood, who primarily use mobile phones.
Lisa explained: “Everyone has mobile phones now and they use those to look up services. When you have a car break down you use your phone, not a phone book.”
Therefore, when she received a call from a Yodle representative explaining to her how she could expand her Internet presence and target mobile users, she knew it was worth a try. “I felt like Yodle was my answer to the phone book.”
Lisa is extremely happy she decided to give Yodle a try. Lisa commented:
“We began using Yodle just a few months ago and now we generate about 60 calls a month and have already seen a 7 to 1 return on our monthly investment.”
What's also impressive is the size of the jobs that come in through Yodle, which are generating higher than average revenue.
Lisa is excited to see where their web traffic comes from. “We have search inquiries coming in from Bing so I know we're getting more exposure,” mentioned Lisa. “I didn't even think people used Bing!” The Yodle reporting dashboard allows her to go in at any time to view her site traffic and listen to the calls generated through her investment, giving Lisa peace of mind that Yodle is effectively managing her online performance.
Yodle is getting Ron's Auto Repair Center the business it needed to be successful. When asked about the future of their marketing, Lisa said that “I definitely see Yodle as being an important part of it.”
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“It was a great decision to work with Yodle.”
“Within the first 30 days I saw a substantial increase in traffic and with one of the first jobs I made all of my investment back and then some.”
“I have a lot of friends that have businesses and I’ve already told them about Yodle because I did it, and it worked.”