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    <title><![CDATA[Yodle Media Coverage & Press Releases]]></title>
    <link>http://www.yodle.com/</link>
    <description></description>
    <dc:language>en</dc:language>
    <dc:creator>jteer@yodle.com</dc:creator>
    <dc:rights>Copyright 2013</dc:rights>
    <dc:date>2013-06-14T15:26:59+00:00</dc:date>
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    <item>
      <title>&#8220;Meeting in the Middle – Marketing Support in the Franchise Network&#8221; - Franchising World</title>
      <link>http://www.yodle.com/company/media-coverage/meeting-in-the-middle-marketing-support-in-the-franchise-network-franchisin/</link>
      <guid>http://www.yodle.com/company/media-coverage/meeting-in-the-middle-marketing-support-in-the-franchise-network-franchisin/</guid>
      <description><![CDATA[<p>Yodle VP Corey O&#8217;Donnell discusses how marketing supports franchise networks.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-06-14T20:13:31+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Yodle builds out business in Sugar Hill&#8221; - Gwinnett Business Journal</title>
      <link>http://www.yodle.com/company/media-coverage/yodle-builds-out-business-in-sugar-hill-gwinnett-business-journal/</link>
      <guid>http://www.yodle.com/company/media-coverage/yodle-builds-out-business-in-sugar-hill-gwinnett-business-journal/</guid>
      <description><![CDATA[<p>Following its recent acquisition of Lighthouse Practice Management Group, Yodle shows a strong commitment to growing its Sugar Hill operation.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-06-14T19:17:52+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Why Startups See Big Money in Small Business Marketing&#8221; - Bloomberg Businessweek</title>
      <link>http://www.yodle.com/company/media-coverage/why-startups-see-big-money-in-small-business-marketing-bloomberg-businesswe/</link>
      <guid>http://www.yodle.com/company/media-coverage/why-startups-see-big-money-in-small-business-marketing-bloomberg-businesswe/</guid>
      <description><![CDATA[<p>Yodle CEO Court Cunningham talks small business marketing at the Northside Festival in Brooklyn.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-06-14T15:26:59+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Yodle CEO undaunted by ‘noise’ in market&#8221; - Arizona Republic</title>
      <link>http://www.yodle.com/company/media-coverage/yodle-ceo-undaunted-by-noise-in-market-arizona-republic/</link>
      <guid>http://www.yodle.com/company/media-coverage/yodle-ceo-undaunted-by-noise-in-market-arizona-republic/</guid>
      <description><![CDATA[<p>Yodle CEO Court Cunningham talks about the growing competition within Internet marketing and how Yodle has made moves to stand out.</p>

]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-06-11T18:28:54+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Court Cunningham: The Evolution of the Startup CEO&#8221; - Out of the Box HR</title>
      <link>http://www.yodle.com/company/media-coverage/court-cunningham-the-evolution-of-the-startup-ceo-out-of-the-box-hr/</link>
      <guid>http://www.yodle.com/company/media-coverage/court-cunningham-the-evolution-of-the-startup-ceo-out-of-the-box-hr/</guid>
      <description><![CDATA[<p>Court Cunningham offers insights into his own evolution as CEO of Yodle</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-06-10T20:41:37+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Should You Focus on Mobile, Social or Search?&#8221; - The Agency Post</title>
      <link>http://www.yodle.com/company/media-coverage/should-you-focus-on-mobile-social-or-search-the-agency-post/</link>
      <guid>http://www.yodle.com/company/media-coverage/should-you-focus-on-mobile-social-or-search-the-agency-post/</guid>
      <description><![CDATA[<p>Yodle co-founder Ben Rubenstein weighs in on which tactics are most helpful to brands when it comes to mobile, social or search.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-06-07T21:33:10+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;&#8216;Fun, Lively&#8217; Culture at Yodle&#8221; - CareerBliss</title>
      <link>http://www.yodle.com/company/media-coverage/fun-lively-culture-at-yodle-careerbliss/</link>
      <guid>http://www.yodle.com/company/media-coverage/fun-lively-culture-at-yodle-careerbliss/</guid>
      <description><![CDATA[<p>CareerBliss strives to give people the information they need to &#8220;Choose Happy&#8221; careers. In this article, CareerBliss examines Yodle’s strong focus on culture.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-06-06T17:52:34+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Uncovering the Best Business, Marketing &amp; Financial Templates&#8221; - Startup Nation</title>
      <link>http://www.yodle.com/company/media-coverage/uncovering-the-best-business-marketing-financial-templates-startup-nation/</link>
      <guid>http://www.yodle.com/company/media-coverage/uncovering-the-best-business-marketing-financial-templates-startup-nation/</guid>
      <description><![CDATA[<p>Yodle co-founder John Berkowitz talks to Startup Nation about his favorite resources for small businesses on the web.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-06-04T14:46:20+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;13 Companies That Could Be New York&#8217;s Next Billion-Dollar Exit&#8221; - Business Insider</title>
      <link>http://www.yodle.com/company/media-coverage/13-companies-that-could-be-new-yorks-next-billion-dollar-exit-inccom/</link>
      <guid>http://www.yodle.com/company/media-coverage/13-companies-that-could-be-new-yorks-next-billion-dollar-exit-inccom/</guid>
      <description><![CDATA[<p>Business Insider looks at which Silicon Alley companies could have the next huge exit and names Yodle.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-05-30T14:45:53+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;10 Small Ways to Combat Big Employee Conflicts&#8221; - Small Business Trends</title>
      <link>http://www.yodle.com/company/media-coverage/10-small-ways-to-combat-big-employee-conflicts-small-business-trends/</link>
      <guid>http://www.yodle.com/company/media-coverage/10-small-ways-to-combat-big-employee-conflicts-small-business-trends/</guid>
      <description><![CDATA[<p>Yodle co-founder Ben Rubenstein offers advice on resolving in office conflict.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-05-29T22:04:08+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Borrell: Digital Reps A Boon For Local Media &#8221; - Net News Check</title>
      <link>http://www.yodle.com/company/media-coverage/borrell-digital-reps-a-boon-for-local-media-net-news-check/</link>
      <guid>http://www.yodle.com/company/media-coverage/borrell-digital-reps-a-boon-for-local-media-net-news-check/</guid>
      <description><![CDATA[<p>Borrell &amp; Associates reports that local media companies, like Yodle, with digital reps average twice the success of those without them.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-05-29T22:01:53+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Local Media Embraces Digital-Only Sales Reps To Drive Online Revs&#8221; - Media Post</title>
      <link>http://www.yodle.com/company/media-coverage/local-media-embraces-digital-only-sales-reps-to-drive-online-revs-media-pos/</link>
      <guid>http://www.yodle.com/company/media-coverage/local-media-embraces-digital-only-sales-reps-to-drive-online-revs-media-pos/</guid>
      <description><![CDATA[<p>Yodle is mentioned among a handful of leading media companies with a digital-only sales team.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-05-29T20:45:55+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Report: Pureplays Using Legacy Media as a Farm System for Sales Staff&#8221; - StreetFight Magazine</title>
      <link>http://www.yodle.com/company/media-coverage/report-pureplays-using-legacy-media-as-a-farm-system-for-sales-staff-street/</link>
      <guid>http://www.yodle.com/company/media-coverage/report-pureplays-using-legacy-media-as-a-farm-system-for-sales-staff-street/</guid>
      <description><![CDATA[<p>Analyst firm Borrell &amp; Associates talks about Yodle as a digitally savvy, “pure-play” online media company.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-05-29T20:11:03+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;The One-Stop Online Marketing Shop&#8221; - Inc.com</title>
      <link>http://www.yodle.com/company/media-coverage/the-one-stop-online-marketing-shop-inccom/</link>
      <guid>http://www.yodle.com/company/media-coverage/the-one-stop-online-marketing-shop-inccom/</guid>
      <description><![CDATA[<p>Yodle co-founder Ben Rubenstein is named to the 2013 Inc.com 30 Under 30 list.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-05-28T15:10:02+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;What Your Company&#8217;s Online Ad Dollars Will Buy &#8221; - Bloomberg Businessweek</title>
      <link>http://www.yodle.com/company/media-coverage/what-your-companys-online-ad-dollars-will-buy-bloomberg-businessweek/</link>
      <guid>http://www.yodle.com/company/media-coverage/what-your-companys-online-ad-dollars-will-buy-bloomberg-businessweek/</guid>
      <description><![CDATA[<p>Yodle CEO Court Cunningham shares advice in Businessweek’s small business advice column.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-05-22T20:05:14+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Survey: Zees Say Online Marketing Support Is Key in Selecting a Brand&#8221; - The Franchise Update</title>
      <link>http://www.yodle.com/company/media-coverage/survey-zees-say-online-marketing-support-is-key-in-selecting-a-brand-the-fr/</link>
      <guid>http://www.yodle.com/company/media-coverage/survey-zees-say-online-marketing-support-is-key-in-selecting-a-brand-the-fr/</guid>
      <description><![CDATA[<p>The Franchise Update publishes major insights from the first Yodle Franchisee Survey.</p>

]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-05-15T18:52:09+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;City IPO scene hopes for comeback&#8221; - Crain&#8217;s New York</title>
      <link>http://www.yodle.com/company/media-coverage/city-ipo-scene-hopes-for-comeback-crains-new-york/</link>
      <guid>http://www.yodle.com/company/media-coverage/city-ipo-scene-hopes-for-comeback-crains-new-york/</guid>
      <description><![CDATA[<p>Yodle is named as a top IPO candidate among New York companies.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-05-12T19:28:06+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Austin&#8217;s 65 Best Places to Work&#8221; - Austin Business Journal</title>
      <link>http://www.yodle.com/company/media-coverage/austins-65-best-places-to-work-austin-business-journal/</link>
      <guid>http://www.yodle.com/company/media-coverage/austins-65-best-places-to-work-austin-business-journal/</guid>
      <description><![CDATA[<p>Yodle is named one of the top large companies to work for in central Texas for 2013.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-05-02T20:54:53+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;The (Local) Game of Thrones&#8221; - Screenwerk</title>
      <link>http://www.yodle.com/company/media-coverage/the-local-game-of-thrones-screenwerk/</link>
      <guid>http://www.yodle.com/company/media-coverage/the-local-game-of-thrones-screenwerk/</guid>
      <description><![CDATA[<p>Screenwerk highlights an infographic that outlines key players in the local competitive landscape.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-05-02T20:30:55+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Northside Returns with the NExT Conference, Featuring a Line Up of Big Name Techies&#8221; - BetaBeat</title>
      <link>http://www.yodle.com/company/media-coverage/northside-returns-with-the-next-conference-featuring-a-line-up-of-big-name/</link>
      <guid>http://www.yodle.com/company/media-coverage/northside-returns-with-the-next-conference-featuring-a-line-up-of-big-name/</guid>
      <description><![CDATA[<p>Yodle CEO Court Cunningham is announced to speak on the &#8220;How SMBs are Creating Big Business for Startups&#8221; panel.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-04-30T20:33:48+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;What the Next Generation of Star CMOs Have in Common&#8221; - Fast Company</title>
      <link>http://www.yodle.com/company/media-coverage/what-the-next-generation-of-cmos-have-in-common-fast-company/</link>
      <guid>http://www.yodle.com/company/media-coverage/what-the-next-generation-of-cmos-have-in-common-fast-company/</guid>
      <description><![CDATA[<p>Fast Company names Yodle&#8217;s Chief Product and Marketing Officer Louis Gagnon in its coverage of forward-thinking CMOs.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-04-30T19:52:10+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Boost Your Law Practice’s Visibility in Search Results&#8221; - Attorney At Work</title>
      <link>http://www.yodle.com/company/media-coverage/boost-your-law-practices-visibility-in-search-results-attorney-at-work/</link>
      <guid>http://www.yodle.com/company/media-coverage/boost-your-law-practices-visibility-in-search-results-attorney-at-work/</guid>
      <description><![CDATA[<p>Yodle CEO Court Cunningham talks about the importance of showing up at the top of search engine results pages like Google, Yahoo, and Bing.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-04-29T15:51:58+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Award-winning partners share tips for SMB success&#8221; - Google AdWords&#8482; Blog</title>
      <link>http://www.yodle.com/company/media-coverage/award-winning-partners-share-tips-for-smb-success-google-adwords8482-blog/</link>
      <guid>http://www.yodle.com/company/media-coverage/award-winning-partners-share-tips-for-smb-success-google-adwords8482-blog/</guid>
      <description><![CDATA[<p>Google publishes advice from Yodle, its premier SMB partner and Mobile Champion, on achieving success with mobile.</p>

]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-04-26T17:24:23+00:00</dc:date>
    </item>

    <item>
      <title>Interview with Yodle CPMO Louis Gagnon - FOX Business News</title>
      <link>http://www.yodle.com/company/media-coverage/ceo-coach-appreciate-your-staff-and-make-more-money-fox-business-news/</link>
      <guid>http://www.yodle.com/company/media-coverage/ceo-coach-appreciate-your-staff-and-make-more-money-fox-business-news/</guid>
      <description><![CDATA[<p>Louis Gagnon, Chief Product and Marketing Officer at Yodle, sits down with FOX Business News to talk about the importance of great employee recognition programs.</p>

<script type="text/javascript" src="http://video.foxbusiness.com/v/embed.js?id=2296658658001&amp;w=448&amp;h=253"></script><noscript>Watch the latest video at <a href="http://video.foxbusiness.com">video.foxbusiness.com</a></noscript>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-04-12T20:29:07+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;The Right Way to Recognize Employees for Good Work&#8221; - FOX Small Business</title>
      <link></link>
      <guid></guid>
      <description><![CDATA[<p>Yodle co-founder Ben Rubenstein shares his advice on the best way to recognize employee contributions.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-04-11T21:20:22+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Efficiently Selling to SMBs: Finding Paths of Less Resistance&#8221; - StreetFight Magazine</title>
      <link>http://www.yodle.com/company/media-coverage/efficiently-selling-to-smbs-finding-paths-of-less-resistance-streetfight-ma/</link>
      <guid>http://www.yodle.com/company/media-coverage/efficiently-selling-to-smbs-finding-paths-of-less-resistance-streetfight-ma/</guid>
      <description><![CDATA[<p>StreetFight looks at the local advertising industry as it moves toward the &#8220;one-stop-shop” technology solution for small business owners.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-04-08T15:06:16+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Improving Web-based Conversations&#8221; - Surgical Aesthetics</title>
      <link>http://www.yodle.com/company/media-coverage/improving-web-based-conversations-surgical-aesthetics/</link>
      <guid>http://www.yodle.com/company/media-coverage/improving-web-based-conversations-surgical-aesthetics/</guid>
      <description><![CDATA[<p>Surgical Aesthetics publishes 5 hot tips from Yodle&#8217;s Chief Product and Marketing Officer Louis Gagnon on how to make your medical practice&#8217;s website more effective.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-04-01T17:03:44+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Pumping a lipo machine&#8230; and stories from the early days of Yodle&#8221; - Upstart Business Journal</title>
      <link>http://www.yodle.com/company/media-coverage/pumping-a-lipo-machine-and-stories-from-the-early-days-of-yodle-upstart/</link>
      <guid>http://www.yodle.com/company/media-coverage/pumping-a-lipo-machine-and-stories-from-the-early-days-of-yodle-upstart/</guid>
      <description><![CDATA[<p>From getting carded in front of VCs to striking a business deal over a liposuction machine, Yodle co-founder Ben Rubenstein recounts stories from his early days atcYodle and highlights the best lessons he learned.</p>

]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-03-28T14:17:11+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;How Mobile Marketing Can Help Your Business&#8221; - Time Magazine</title>
      <link>http://www.yodle.com/company/media-coverage/how-mobile-marketing-can-help-your-business-time-magazine/</link>
      <guid>http://www.yodle.com/company/media-coverage/how-mobile-marketing-can-help-your-business-time-magazine/</guid>
      <description><![CDATA[<p>This story features the benefits that Yodle customer Ron&#8217;s Auto Repair Center has derived from mobile online marketing. The article describes how the Iowa-based auto repair company is generating about $9,000 a month as a result of working with Yodle - all from mobile.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-03-26T20:41:58+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Small Business Mobile Marketing Strategies That Work&#8221; - Small Business Computing</title>
      <link>http://www.yodle.com/company/media-coverage/small-business-mobile-marketing-strategies-that-work-small-business-computi/</link>
      <guid>http://www.yodle.com/company/media-coverage/small-business-mobile-marketing-strategies-that-work-small-business-computi/</guid>
      <description><![CDATA[<p>This story features the benefits that Yodle customer Ron’s Auto Repair Center has derived from mobile online marketing. The article describes how the Iowa-based auto repair company is generating $9,000+ and approximately 25 clients a month as a result of working with Yodle - all from mobile.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-03-25T21:51:07+00:00</dc:date>
    </item>

    <item>
      <title>Interview with Yodle CEO Court Cunningham - Bloomberg TV</title>
      <link>http://www.yodle.com/company/media-coverage/is-yodle-headed-for-an-ipo-bloomberg-tv/</link>
      <guid>http://www.yodle.com/company/media-coverage/is-yodle-headed-for-an-ipo-bloomberg-tv/</guid>
      <description><![CDATA[<p>Yodle CEO Court Cunningham is a guest on Bloomberg TV’s “Money Moves” show.&nbsp; Court discusses Yodle&#8217;s new relationship marketing product and the company&#8217;s growth.&nbsp; Court also talks about what&#8217;s most important to Yodle - delighting our customers and becoming an outsourced marketing department for small businesses.&nbsp; </p>

<script src="http://player.ooyala.com/player.js?embedCode=V2cHNjYTo5Dt4wMxCyAyXDLybk7miHHQ&amp;playerBrandingId=8a7a9c84ac2f4e8398ebe50c07eb2f9d&amp;width=640&amp;deepLinkEmbedCode=V2cHNjYTo5Dt4wMxCyAyXDLybk7miHHQ&amp;width=440&amp;height=260&amp;thruParam_bloomberg-ui[popOutButtonVisible]=FALSE"></script>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-03-21T18:52:09+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Resounding Impact: Yodle Acquires Lighthouse 360&#8221; - Gwinnett Business Journal</title>
      <link>http://www.yodle.com/company/media-coverage/resounding-impact-yodle-acquires-lighthouse-360-gwinnett-business-journal/</link>
      <guid>http://www.yodle.com/company/media-coverage/resounding-impact-yodle-acquires-lighthouse-360-gwinnett-business-journal/</guid>
      <description><![CDATA[<p>The Gwinnett Business Journal features Yodle&#8217;s recent acquisition of Lighthouse Practice Management Group. The story covers the benefits of the acquisition and Yodle&#8217;s plans for growth in Georgia.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-03-20T21:00:14+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;LIL 2013: Marketers Focus on National-Local Opportunities, Challenges&#8221; - Local Media Watch</title>
      <link>http://www.yodle.com/company/media-coverage/lil-2013-marketers-focus-on-national-local-opportunities-challenges-local-m/</link>
      <guid>http://www.yodle.com/company/media-coverage/lil-2013-marketers-focus-on-national-local-opportunities-challenges-local-m/</guid>
      <description><![CDATA[<p>This blog reviews a presentation given by Yodle CEO Court Cunningham at &#8220;Leading in Local: The National Impact,&#8221; an event hosted by BIA/Kelsey.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-03-18T21:45:14+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;8 Hard-Earned Innovation Tips For Startups&#8221; - Readwrite Small-Biz</title>
      <link>http://www.yodle.com/company/media-coverage/8-hard-earned-innovation-tips-for-startups-readwrite-small-biz/</link>
      <guid>http://www.yodle.com/company/media-coverage/8-hard-earned-innovation-tips-for-startups-readwrite-small-biz/</guid>
      <description><![CDATA[<p>Yodle Co-founder and VP of National Sales John Berkowitz advises startups to identify and track key metrics.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-03-18T21:24:59+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Study: March Madness Costing Companies&#8221; - CBS Austin</title>
      <link>http://www.yodle.com/company/media-coverage/study-march-madness-costing-companies/</link>
      <guid>http://www.yodle.com/company/media-coverage/study-march-madness-costing-companies/</guid>
      <description><![CDATA[<p>This news story on CBS Austin covers Yodle&#8217;s culture and how the company is using &#8220;March Madness&#8221; as a positive incentive for the sales team. The story includes interviews in the Austin office with Yodle Co-founder and VP of Sales Operations Ben Rubenstein and a couple of other employees.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-03-18T21:08:47+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;The Smallbiztechnology Weekly Roundup and Look At What’s Ahead&#8221; - SmallBizTechnology.com</title>
      <link>http://www.yodle.com/company/media-coverage/the-smallbiztechnology-weekly-roundup-and-look-at-whats-ahead-smallbiztechn/</link>
      <guid>http://www.yodle.com/company/media-coverage/the-smallbiztechnology-weekly-roundup-and-look-at-whats-ahead-smallbiztechn/</guid>
      <description><![CDATA[<p>SmallBizTechnology.com sums up the biggest news of the week including Yodle&#8217;s acquisition of dental CRM company Lighthouse.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-03-10T20:43:54+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Small Businesses Chase Mobile Customers&#8221; - Crain&#8217;s New York</title>
      <link>http://www.yodle.com/company/media-coverage/small-businesses-chase-mobile-customers-crains-new-york/</link>
      <guid>http://www.yodle.com/company/media-coverage/small-businesses-chase-mobile-customers-crains-new-york/</guid>
      <description><![CDATA[<p>Crain&#8217;s New York takes a look at the increase of small business owners adopting mobile marketing technologies and speaks with Yodle&#8217;s Chief Product and Marketing Officer Louis Gagnon.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-03-10T16:45:26+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Yodle CEO Says IPO &#8216;Highly Likely&#8217;&#8221; - Crain&#8217;s New York</title>
      <link>http://www.yodle.com/company/media-coverage/yodle-ceo-says-ipo-highly-likely-crains-new-york/</link>
      <guid>http://www.yodle.com/company/media-coverage/yodle-ceo-says-ipo-highly-likely-crains-new-york/</guid>
      <description><![CDATA[<p>Crain&#8217;s looks at Yodle as one of Silicon Alley&#8217;s strongest IPO candidates and reports on the company&#8217;s acquisition of Lighthouse Practice Management Group.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-03-06T16:07:41+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Yodle Acquires Lighthouse Practice Management Group&#8221; - Dental Technology Blog</title>
      <link>http://www.yodle.com/company/media-coverage/yodle-acquires-lighthouse-practice-management-group-dental-technology-blog/</link>
      <guid>http://www.yodle.com/company/media-coverage/yodle-acquires-lighthouse-practice-management-group-dental-technology-blog/</guid>
      <description><![CDATA[<p>The editor of Dental Products Report Magazine reviews Yodle&#8217;s acquisition of dental marketing company Lighthouse Practice Management Group.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-03-05T18:46:08+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Conference Notebook: Rethinking the Local ‘User Experience&#8217;&#8221; - StreetFight Magazine</title>
      <link>http://www.yodle.com/company/media-coverage/conference-notebook-rethinking-the-local-user-experience-streetfight-magazi/</link>
      <guid>http://www.yodle.com/company/media-coverage/conference-notebook-rethinking-the-local-user-experience-streetfight-magazi/</guid>
      <description><![CDATA[<p>Gordon Borrell, CEO of Borrell Associates, discusses how the local online marketing market will reach $24.5 billion by 2016, driven largely by growth in non-advertising marketing services including like SEO, website management, and social.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-03-05T16:29:43+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Yodle Acquires Gwinnett-based Software Firm&#8221; - Gwinnett Business Journal</title>
      <link>http://www.yodle.com/company/media-coverage/yodle-acquires-gwinnett-based-software-firm-gwinnett-business-journal/</link>
      <guid>http://www.yodle.com/company/media-coverage/yodle-acquires-gwinnett-based-software-firm-gwinnett-business-journal/</guid>
      <description><![CDATA[<p>With the acquisition of Lighthouse Practice Management Group, Yodle will now have a strong relationship marketing complement to its customer acquisition marketing offerings.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-03-05T16:22:07+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Yodle Buys Lighthouse, Boosting Relationship Marketing Efforts&#8221; - BIA/Kelsey</title>
      <link>http://www.yodle.com/company/media-coverage/yodle-buys-lighthouse-boosting-relationship-marketing-efforts-bia-kelsey/</link>
      <guid>http://www.yodle.com/company/media-coverage/yodle-buys-lighthouse-boosting-relationship-marketing-efforts-bia-kelsey/</guid>
      <description><![CDATA[<p>Yodle announces a large move with the acquisition of Lighthouse, a highly developed Customer Relationship Management solution.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-03-04T23:05:41+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Yodle Acquires Sugar Hill Software Business&#8221; - Gwinnett Daily Post</title>
      <link>http://www.yodle.com/company/media-coverage/yodle-acquires-sugar-hill-software-business-gwinnett-daily-post/</link>
      <guid>http://www.yodle.com/company/media-coverage/yodle-acquires-sugar-hill-software-business-gwinnett-daily-post/</guid>
      <description><![CDATA[<p>Yodle announces its acquisition of a Gwinnett County software company.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-03-04T23:03:32+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Yodle Offers Customer Marketing (CRM) to Local Businesses&#8221; - Small Business Technology</title>
      <link>http://www.yodle.com/company/media-coverage/yodle-offers-customer-marketing-crm-to-local-businesses-small-business-tech/</link>
      <guid>http://www.yodle.com/company/media-coverage/yodle-offers-customer-marketing-crm-to-local-businesses-small-business-tech/</guid>
      <description><![CDATA[<p>Yodle now offers Customer Marketing (CRM) to local businesses and is simultaneously expanding the dental marketing software landscape.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-03-04T22:55:22+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Yodle Buys CRM Company Described as ‘Demandforce on Steroids’&#8221; - Screenwerk</title>
      <link>http://www.yodle.com/company/media-coverage/yodle-buys-crm-company-described-as-demandforce-on-steroids-screenwerk/</link>
      <guid>http://www.yodle.com/company/media-coverage/yodle-buys-crm-company-described-as-demandforce-on-steroids-screenwerk/</guid>
      <description><![CDATA[<p>Independent SMB marketing platform Yodle announces the acquisition of Lighthouse Practice Management Group.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-03-04T22:51:40+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;On Path to IPO, Yodle Buys Lighthouse 360 to ‘Close the Loop’&#8221; - StreetFight</title>
      <link>http://www.yodle.com/company/media-coverage/on-path-to-ipo-yodle-buys-lighthouse-360-to-close-the-loop-streetfight/</link>
      <guid>http://www.yodle.com/company/media-coverage/on-path-to-ipo-yodle-buys-lighthouse-360-to-close-the-loop-streetfight/</guid>
      <description><![CDATA[<p>Yodle, the marketing platform for small businesses, announces the acquisition of LightHouse 360, a customer relationship management (CRM) tool.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-03-04T22:48:19+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Yodle Acquires Lighthouse Practice Management Group&#8221; - New York Business Journal</title>
      <link>http://www.yodle.com/company/media-coverage/yodle-acquires-lighthouse-practice-management-group-new-york-business-journ/</link>
      <guid>http://www.yodle.com/company/media-coverage/yodle-acquires-lighthouse-practice-management-group-new-york-business-journ/</guid>
      <description><![CDATA[<p>Yodle buys Lighthouse Practice Management Group, a maker of dental appointment reminder software.</p>

]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-03-04T22:45:25+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Dental Industry News: Yodle Acquires Lighthouse Practice Management Group&#8221; - DentistryIQ</title>
      <link>http://www.yodle.com/company/media-coverage/dental-industry-news-yodle-acquires-lighthouse-practice-management-group-de/</link>
      <guid>http://www.yodle.com/company/media-coverage/dental-industry-news-yodle-acquires-lighthouse-practice-management-group-de/</guid>
      <description><![CDATA[<p>In the latest dentistry industry news, Yodle acquires Lighthouse, the relationship marketing company that caters to dentists.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-03-04T22:38:08+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Fast-growing Yodle Makes Acquisition&#8221; - Crain&#8217;s New York</title>
      <link>http://www.yodle.com/company/media-coverage/fast-growing-yodle-makes-acquisition-crains-new-york/</link>
      <guid>http://www.yodle.com/company/media-coverage/fast-growing-yodle-makes-acquisition-crains-new-york/</guid>
      <description><![CDATA[<p>Yodle acquires Lighthouse Practice Management Group to expand its technology portfolio into relationship marketing.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-03-04T22:24:39+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;15 Companies Hiring in March&#8221; - MSN.com</title>
      <link>http://www.yodle.com/company/media-coverage/15-companies-hiring-in-march-msncom/</link>
      <guid>http://www.yodle.com/company/media-coverage/15-companies-hiring-in-march-msncom/</guid>
      <description><![CDATA[<p>MSN highlights Yodle among 15 companies that are now hiring!</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-03-04T15:59:06+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;15 Ideas for Testing Your New Hires Before You Commit&#8221; - Huffington Post</title>
      <link>http://www.yodle.com/company/media-coverage/15-ideas-for-testing-your-new-hires-before-you-commit-huffington-post/</link>
      <guid>http://www.yodle.com/company/media-coverage/15-ideas-for-testing-your-new-hires-before-you-commit-huffington-post/</guid>
      <description><![CDATA[<p>Yodle co-founder Ben Rubenstein offers insight on if and how entrepreneurs should run trial periods with new employees.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-02-22T15:45:24+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Recruiting the Suits: 8 Ways Startups can Score a Stellar Executive&#8221; - Upstart Business Journal</title>
      <link>http://www.yodle.com/company/media-coverage/recruiting-the-suits-8-ways-startups-can-score-a-stellar-executive-upstart/</link>
      <guid>http://www.yodle.com/company/media-coverage/recruiting-the-suits-8-ways-startups-can-score-a-stellar-executive-upstart/</guid>
      <description><![CDATA[<p>John Berkowitz, co-founder of Yodle, offers advice to entrepreneurs who are just starting to hire C-level talent.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-02-20T23:00:35+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Yodle Expanding in Scottsdale with Plans to Hire 50&#8221; - Phoenix Business Journal</title>
      <link>http://www.yodle.com/company/media-coverage/yodle-expanding-in-scottsdale-with-plans-to-hire-50-phoenix-business-journa/</link>
      <guid>http://www.yodle.com/company/media-coverage/yodle-expanding-in-scottsdale-with-plans-to-hire-50-phoenix-business-journa/</guid>
      <description><![CDATA[<p>Yodle CEO Court Cunningham visits Scottsdale, AZ to meet with employees and Scottsdale&#8217;s Mayor Jim Lane to discuss the company’s rapid growth.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-02-20T18:51:08+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Online Marketing:A 3-part Plan to Restore Franchising’s ‘Promise’ in Digital Age&#8221; - Franchise Times</title>
      <link>http://www.yodle.com/company/media-coverage/online-marketinga-3-part-plan-to-restore-franchisings-promise-in-digital-ag/</link>
      <guid>http://www.yodle.com/company/media-coverage/online-marketinga-3-part-plan-to-restore-franchisings-promise-in-digital-ag/</guid>
      <description><![CDATA[<p>Yodle executive Corey O&#8217;Donnell discusses how to achieve a consistent, franchise-wide approach to online marketing.&nbsp; </p>

]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-02-07T18:17:44+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;3 Things You Should Know About Small Business: Feb. 4&#8221; - TheStreet.com</title>
      <link>http://www.yodle.com/company/media-coverage/3-things-you-should-know-about-small-business-feb-4-thestreetcom/</link>
      <guid>http://www.yodle.com/company/media-coverage/3-things-you-should-know-about-small-business-feb-4-thestreetcom/</guid>
      <description><![CDATA[<p>Yodle CEO Court Cunningham discusses expansion within small-business advertising.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-02-04T18:30:55+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Yodle CEO: Nearly 40% of the Leads We Generate Come From Mobile&#8221; - StreetFight Magazine</title>
      <link>http://www.yodle.com/company/media-coverage/yodle-ceo-nearly-40-of-the-leads-we-generate-come-from-mobile-streetfight-m/</link>
      <guid>http://www.yodle.com/company/media-coverage/yodle-ceo-nearly-40-of-the-leads-we-generate-come-from-mobile-streetfight-m/</guid>
      <description><![CDATA[<p>StreetFight Magazine speaks with Yodle CEO Court Cunningham on taking mobile head on and finding great success.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-02-04T15:19:10+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Untangling the Web&#8221; - Surgical Aesthetics</title>
      <link>http://www.yodle.com/company/media-coverage/untangling-the-web-surgical-aesthetics/</link>
      <guid>http://www.yodle.com/company/media-coverage/untangling-the-web-surgical-aesthetics/</guid>
      <description><![CDATA[<p>Yodle gives insight into the role of paid ads for local online marketing.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-02-01T17:08:25+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Google&#8482;&nbsp; &#8216;Champion&#8217; Gives 3 Mobile Ad Tips to Win&#8221;</title>
      <link>http://www.yodle.com/company/media-coverage/google-champion-gives-3-mobile-ad-tips-to-win/</link>
      <guid>http://www.yodle.com/company/media-coverage/google-champion-gives-3-mobile-ad-tips-to-win/</guid>
      <description><![CDATA[<p>As Google&#8217;s Premier SMB Partner and the recipient of Google&#8217;s Mobile Champion Award, Yodle offers a few tips to help startups optimize their mobile ad spend.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-01-24T14:26:56+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Local Marketing In 2013: The 10 Key Trends To Watch&#8221; - Forbes</title>
      <link>http://www.yodle.com/company/media-coverage/local-marketing-in-2013-the-10-key-trends-to-watch-forbes/</link>
      <guid>http://www.yodle.com/company/media-coverage/local-marketing-in-2013-the-10-key-trends-to-watch-forbes/</guid>
      <description><![CDATA[<p>Yodle CEO Court Cunningham predicts what will happen in the social, local and mobile markets for 2013.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-01-16T16:03:30+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Chamber: 2012 a great year for relocations&#8221; - Austin Business Journal</title>
      <link>http://www.yodle.com/company/media-coverage/chamber-2012-a-great-year-for-relocations-austin-business-journal/</link>
      <guid>http://www.yodle.com/company/media-coverage/chamber-2012-a-great-year-for-relocations-austin-business-journal/</guid>
      <description><![CDATA[<p>The ABJ reports that the majority of the new jobs announced in the region in 2012 came from Apple Inc. (Nasdaq: AAPL), Yodle Inc., General Motors Co. (NYSE: GM), and Visa Inc. (NYSE: V).</p>

]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-01-04T16:06:49+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;The Art of Comedy: 12 Tips Marketers Can Take Away from Comedians&#8221; - The Agency Post</title>
      <link>http://www.yodle.com/company/media-coverage/the-art-of-comedy-12-tips-marketers-can-take-away-from-comedians-the-agency/</link>
      <guid>http://www.yodle.com/company/media-coverage/the-art-of-comedy-12-tips-marketers-can-take-away-from-comedians-the-agency/</guid>
      <description><![CDATA[<p>The Agency Post takes a unique look at the similarities between comedians and marketers and asks Yodle co-founder, John Berkowitz, for his insights.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2013-01-04T15:13:00+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;6 Ways to Monetize a User-based Business Model&#8221; - The Next Web</title>
      <link>http://www.yodle.com/company/media-coverage/6-ways-to-monetize-a-user-based-business-model-the-next-web/</link>
      <guid>http://www.yodle.com/company/media-coverage/6-ways-to-monetize-a-user-based-business-model-the-next-web/</guid>
      <description><![CDATA[<p>Yodle co-founder Ben Rubenstein offers advice to fellow entrepreneurs who are building companies to generate revenue from a user base.</p>

]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-12-30T15:06:46+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Going Mobile With Your Practice&#8217;s Online Marketing&#8221; - San Francisco Lawyer Magazine</title>
      <link>http://www.yodle.com/company/media-coverage/going-mobile-with-your-practices-online-marketing-san-francisco-lawyer-maga/</link>
      <guid>http://www.yodle.com/company/media-coverage/going-mobile-with-your-practices-online-marketing-san-francisco-lawyer-maga/</guid>
      <description><![CDATA[<p>The percentage of people who call or email a business after finding it on a mobile device is nearly double the rate of when they find a business through a desktop website. Yodle&#8217;s top marketing executive, Louis Gagnon, discusses how law practices are seeing significant increases in mobile search volume and offers advice on how law firms can position themselves to be found online through mobile devices.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-12-21T16:00:27+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Radio Broadcast with Yodle CEO Court Cunningham&#8221;- Everything Internet</title>
      <link>http://www.yodle.com/company/media-coverage/radio-broadcast-with-yodle-ceo-court-cunningham-everything-internet/</link>
      <guid>http://www.yodle.com/company/media-coverage/radio-broadcast-with-yodle-ceo-court-cunningham-everything-internet/</guid>
      <description><![CDATA[<p>Court Cunningham appears as a guest on &#8220;Everything Internet&#8221; to talk to small business owners about online marketing.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-12-18T16:58:01+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Featured Facility: Yodle Austin&#8221; - International Facility Management Association</title>
      <link>http://www.yodle.com/company/media-coverage/featured-facility-yodle-austin-international-facility-management-associatio/</link>
      <guid>http://www.yodle.com/company/media-coverage/featured-facility-yodle-austin-international-facility-management-associatio/</guid>
      <description><![CDATA[<p>In its December newsletter, the IFMA interviews Yodle facility manager Jeff Wiggins about Yodle&#8217;s unique design and corporate sustainability efforts.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-12-10T16:31:46+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Top 10 Best Practices for Creating Effective Landing Pages for Lead Generation&#8221; - DMConfidential</title>
      <link>http://www.yodle.com/company/media-coverage/top-10-best-practices-for-creating-effective-landing-pages-for-lead-generat/</link>
      <guid>http://www.yodle.com/company/media-coverage/top-10-best-practices-for-creating-effective-landing-pages-for-lead-generat/</guid>
      <description><![CDATA[<p>DMConfidential taps Yodle marketing executive Louis Gagnon for advice on how to create a landing page that will drive customer leads.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-11-29T14:26:05+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;A Quick Guide to SMB Success on Mobile&#8221; - Street Fight</title>
      <link>http://www.yodle.com/company/media-coverage/a-quick-guide-to-smb-success-on-mobile-street-fight/</link>
      <guid>http://www.yodle.com/company/media-coverage/a-quick-guide-to-smb-success-on-mobile-street-fight/</guid>
      <description><![CDATA[<p>Louis Gagnon, Yodle&#8217;s Chief Product and Marketing Officer, shares a few tips on what SMBs should do to fully leverage consumer mobile search trends.</p>

]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-11-28T14:33:28+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Yodle CEO Court Cunningham Tells Us His IPO Plans&#8221; - Business Insider</title>
      <link>http://www.yodle.com/company/media-coverage/yodle-ceo-court-cunningham-tells-us-his-ipo-plans-business-insider/</link>
      <guid>http://www.yodle.com/company/media-coverage/yodle-ceo-court-cunningham-tells-us-his-ipo-plans-business-insider/</guid>
      <description><![CDATA[<p>Yodle CEO Court Cunningham highlights the company&#8217;s continued focus on scaling and growing its business in response to an inquiry around Yodle&#8217;s IPO potential.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-11-25T15:41:01+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Ben Rubenstein – Co-Founder and VP of Yodle&#8221; - IdeaMensch</title>
      <link>http://www.yodle.com/company/media-coverage/ben-rubenstein-co-founder-and-vp-of-yodle-ideamensch/</link>
      <guid>http://www.yodle.com/company/media-coverage/ben-rubenstein-co-founder-and-vp-of-yodle-ideamensch/</guid>
      <description><![CDATA[<p>IdeaMensch profiles entrepreneur and Yodle co-founder Ben Rubenstein.</p>

]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-11-24T14:29:14+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Business Owners&#8217; Biggest Mistake? Hanging Up on Smartphone Customers&#8221; - TheStreet.com</title>
      <link>http://www.yodle.com/company/media-coverage/business-owners-biggest-mistake-hanging-up-on-smartphone-customers-thestree/</link>
      <guid>http://www.yodle.com/company/media-coverage/business-owners-biggest-mistake-hanging-up-on-smartphone-customers-thestree/</guid>
      <description><![CDATA[<p>Yodle CEO Court Cunningham offers advice to small business owners. Tips include having a website that is optimized for mobile search and claiming your local business on Google&#8482; Maps (and other maps applications) to improve visibility in organic search engine results.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-11-23T15:48:03+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;How to be Found Online: New Customers for the Holiday Season and Beyond&#8221; - SMB Now</title>
      <link>http://www.yodle.com/company/media-coverage/how-to-be-found-online-new-customers-for-the-holiday-season-and-beyond-smb/</link>
      <guid>http://www.yodle.com/company/media-coverage/how-to-be-found-online-new-customers-for-the-holiday-season-and-beyond-smb/</guid>
      <description><![CDATA[<p>In this article, Yodle CEO Court Cunningham shares five tips with small business owners to help them get found online more easily during the holiday season.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-11-22T15:58:09+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;What Marketers Are Thankful for in 2012&#8221; - DM Confidential</title>
      <link>http://www.yodle.com/company/media-coverage/what-marketers-are-thankful-for-in-2012-dm-confidential-1/</link>
      <guid>http://www.yodle.com/company/media-coverage/what-marketers-are-thankful-for-in-2012-dm-confidential-1/</guid>
      <description><![CDATA[<p>In time for the Thanksgiving holiday, DM Confidential asks several online marketers what they are thankful for this year.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-11-21T15:15:32+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Tips for Boosting Sales in Q4 &#8221; - Business On Main</title>
      <link>http://www.yodle.com/company/media-coverage/tips-for-boosting-sales-in-q4-business-on-main/</link>
      <guid>http://www.yodle.com/company/media-coverage/tips-for-boosting-sales-in-q4-business-on-main/</guid>
      <description><![CDATA[<p>Yodle co-founder Ben Rubenstein &amp; other successful entrepreneurs offer small business owners 12 tips for boosting sales in Q4.</p>

]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-11-20T16:21:11+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;John Berkowitz – Co-Founder of Yodle&#8221; - IdeaMensch</title>
      <link>http://www.yodle.com/company/media-coverage/john-berkowitz-co-founder-of-yodle-ideamensch/</link>
      <guid>http://www.yodle.com/company/media-coverage/john-berkowitz-co-founder-of-yodle-ideamensch/</guid>
      <description><![CDATA[<p>IdeaMensch profiles entrepreneur and Yodle co-founder John Berkowitz.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-11-19T17:27:13+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Top midsize workplaces 2012&#8221; - Austin American Statesman</title>
      <link>http://www.yodle.com/company/media-coverage/top-midsize-workplaces-2012-austin-american-statesman/</link>
      <guid>http://www.yodle.com/company/media-coverage/top-midsize-workplaces-2012-austin-american-statesman/</guid>
      <description><![CDATA[<p>The Austin American Statesman lists Yodle as the #15 top workplace.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-11-18T19:01:30+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Charlotte’s Best Places to Work 2012&#8221; - Charlotte Business Journal</title>
      <link>http://www.yodle.com/company/media-coverage/charlottes-best-places-to-work-2012-charlotte-business-journal/</link>
      <guid>http://www.yodle.com/company/media-coverage/charlottes-best-places-to-work-2012-charlotte-business-journal/</guid>
      <description><![CDATA[<p>Yodle is ranked #13 among Charlotte&#8217;s best mid-size companies to work for. </p>

]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-11-16T18:53:51+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Microsoft&#8217;s STEM Worker Shortage Solution&#8221; - Human Resource Executive Online</title>
      <link>http://www.yodle.com/company/media-coverage/microsofts-stem-worker-shortage-solution-human-resource-executive-online/</link>
      <guid>http://www.yodle.com/company/media-coverage/microsofts-stem-worker-shortage-solution-human-resource-executive-online/</guid>
      <description><![CDATA[<p>HREOnline turns to Yodle VP of Human Resources Denise Stott to understand how STEM (science, technology, engineering and mathematics) education could address a scarcity in today&#8217;s talent market.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-11-15T22:02:18+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;13 Tips for Starting Up in a New Industry&#8221; - Inc.com</title>
      <link>http://www.yodle.com/company/media-coverage/13-tips-for-starting-up-in-a-new-industry-inccom/</link>
      <guid>http://www.yodle.com/company/media-coverage/13-tips-for-starting-up-in-a-new-industry-inccom/</guid>
      <description><![CDATA[<p>Inc.com asks Yodle co-founder John Berkowitz to share his most poignant piece of advice for founders starting up in an unfamiliar industry.</p>

]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-10-26T14:25:42+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Building a Fast-Growth Local Advertising Business (Part 1)&#8221; - Entrepreneur Journeys</title>
      <link>http://www.yodle.com/company/media-coverage/building-a-fast-growth-local-advertising-business-part-1-entrepreneur-journ/</link>
      <guid>http://www.yodle.com/company/media-coverage/building-a-fast-growth-local-advertising-business-part-1-entrepreneur-journ/</guid>
      <description><![CDATA[<p>In the beginning of this series, Sramana Mitra, the well-known Silicon Valley tech entrepreneur and business strategist, speaks with Yodle co-founders Ben Rubenstein and John Berkowitz about the company&#8217;s early start-up success.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-10-25T18:52:40+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Job growth could bolster economy&#8221; - Community Impact News</title>
      <link>http://www.yodle.com/company/media-coverage/job-growth-could-bolster-economy-community-impact-news/</link>
      <guid>http://www.yodle.com/company/media-coverage/job-growth-could-bolster-economy-community-impact-news/</guid>
      <description><![CDATA[<p>Community Impact News speaks with Yodle CEO Court Cunningham and Director of Corporate Communications Radley Moss about the company&#8217;s expansion in Austin, projected job growth in Austin, and Yodle&#8217;s involvement in the local community.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-10-25T16:22:13+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Industrial space leasing in Austin at rapid pace&#8221; - Austin Business Journal</title>
      <link>http://www.yodle.com/company/media-coverage/industrial-space-leasing-in-austin-at-rapid-pace-austin-business-journal/</link>
      <guid>http://www.yodle.com/company/media-coverage/industrial-space-leasing-in-austin-at-rapid-pace-austin-business-journal/</guid>
      <description><![CDATA[<p>Commercial real estate is hot in the city of Austin, Texas. Austin Business Journal reports some of the biggest office upgrades in the last three months including Yodle.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-10-23T18:15:29+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;When Is It Time To Pivot? 8 Startups On How They Knew They Had To Change&#8221; - ReadWriteWeb</title>
      <link>http://www.yodle.com/company/media-coverage/when-is-it-time-to-pivot-8-startups-on-how-they-knew-they-had-to-change-rea/</link>
      <guid>http://www.yodle.com/company/media-coverage/when-is-it-time-to-pivot-8-startups-on-how-they-knew-they-had-to-change-rea/</guid>
      <description><![CDATA[<p>Yodle co-founder Ben Rubenstein speaks with Young Entrepreneurship Council founder, Scott Gerber, about the right time to pivot a business.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-10-18T15:14:33+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;100 Founders Share Their Top &#8220;Aha&#8221; Moments&#8212;Guess How Many Jobs They&#8217;ve Created So Far?&#8221; - Forbes</title>
      <link>http://www.yodle.com/company/media-coverage/100-founders-share-their-top-aha-moments-guess-how-many-jobs-theyve-created/</link>
      <guid>http://www.yodle.com/company/media-coverage/100-founders-share-their-top-aha-moments-guess-how-many-jobs-theyve-created/</guid>
      <description><![CDATA[<p>Forbes asks successful company founders, including Yodle co-founders Ben Rubenstein and John Berkowitz, to share the pivotal “aha” moment that solidified the decision to go forward with a company and set the direction for their entrepreneurial careers.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-10-15T20:54:43+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Revising an Outdated Business Model? Try Predictive Analytics&#8221; - CNBC.com</title>
      <link>http://www.yodle.com/company/media-coverage/revising-an-outdated-business-model-try-predictive-analytics-cnbccom/</link>
      <guid>http://www.yodle.com/company/media-coverage/revising-an-outdated-business-model-try-predictive-analytics-cnbccom/</guid>
      <description><![CDATA[<p>CNBC talks to Yodle Chief Product and Marketing Officer Louis Gagnon about his innovative use of predictive analytics in marketing and business operations.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-10-10T20:46:12+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Get the Most Out of Your Website&#8221; - Ratchet+Wrench Magazine</title>
      <link>http://www.yodle.com/company/media-coverage/get-the-most-out-of-your-website-ratchetwrench-magazine/</link>
      <guid>http://www.yodle.com/company/media-coverage/get-the-most-out-of-your-website-ratchetwrench-magazine/</guid>
      <description><![CDATA[<p>Louis Gagnon, Chief Product and Marking Officer at Yodle, shares expert advice on what shop owners can do to get the most out of their websites as more and more customers are finding repair facilities online.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-10-08T14:51:38+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Top Five Online Marketing Mistakes&#8221; - Midwest Roofer</title>
      <link>http://www.yodle.com/company/media-coverage/top-five-online-marketing-mistakes-midwest-roofer/</link>
      <guid>http://www.yodle.com/company/media-coverage/top-five-online-marketing-mistakes-midwest-roofer/</guid>
      <description><![CDATA[<p>Louis Gagnon, Yodle Chief Product and Marketing Officer, offers his perspective on the top marketing mistakes made by some roofing contractors as they establish a web presence to drive awareness, credibility, and ultimately leads that turn into new customers.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-10-01T16:12:33+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Meet the Young Entrepreneurs Who&#8217;re Fixing the Economy and Creating Jobs&#8221; - Forbes</title>
      <link>http://www.yodle.com/company/media-coverage/meet-the-young-entrepreneurs-whore-fixing-the-economy-and-creating-jobs-for/</link>
      <guid>http://www.yodle.com/company/media-coverage/meet-the-young-entrepreneurs-whore-fixing-the-economy-and-creating-jobs-for/</guid>
      <description><![CDATA[<p>In its coverage of the Empact100 Awards, Forbes takes a look at companies started by young entrepreneurs that are also proving to be the biggest job creators.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-09-27T16:07:11+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Win Important Customers &amp; Keep Them&#8221; - Inc.</title>
      <link>http://www.yodle.com/company/media-coverage/win-important-customers-keep-them-inc/</link>
      <guid>http://www.yodle.com/company/media-coverage/win-important-customers-keep-them-inc/</guid>
      <description><![CDATA[<p>Scott Gerber, founder of the Young Entrepreneur Council, and John Berkowitz, co-founder of Yodle, offer sales advice to businesses.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-09-25T19:51:16+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Young guns of business get noticed&#8221; - Upstart Business Journal</title>
      <link>http://www.yodle.com/company/media-coverage/young-guns-of-business-get-noticed-upstart-business-journal/</link>
      <guid>http://www.yodle.com/company/media-coverage/young-guns-of-business-get-noticed-upstart-business-journal/</guid>
      <description><![CDATA[<p>Upstart Business Journal recognizes Yodle the largest company among the top 100 companies run by entrepreneurs under 30. Co-founders Ben Rubenstein and John Berkowitz talk about what it takes to become successful young entrepreneurs.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-09-24T17:08:47+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;SMB Digital 2012: Yodle’s Cunningham Takes on ‘The Experts’&#8221; - Local Onliner</title>
      <link>http://www.yodle.com/company/media-coverage/smb-digital-2012-yodles-cunningham-takes-on-the-experts-local-onliner/</link>
      <guid>http://www.yodle.com/company/media-coverage/smb-digital-2012-yodles-cunningham-takes-on-the-experts-local-onliner/</guid>
      <description><![CDATA[<p>Coverage of Yodle CEO Court Cunningham&#8217;s presentation at the SMB Digital Marketing Summit in Chicago.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-09-21T14:20:41+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Yodle Bringing New Jobs to Austin&#8221; - Fox 7 News Austin</title>
      <link>http://www.yodle.com/company/media-coverage/yodle-bringing-new-jobs-to-austin-fox-news-austin/</link>
      <guid>http://www.yodle.com/company/media-coverage/yodle-bringing-new-jobs-to-austin-fox-news-austin/</guid>
      <description><![CDATA[<p>CEO Court Cunningham speaks with a Fox News affiliate about the company&#8217;s new space and plan to hire hundreds of employees over the next five years.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-09-19T19:45:44+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;It&#8217;s All About Culture: Yodle Opens New Office in Austin&#8221; - Austin Post</title>
      <link>http://www.yodle.com/company/media-coverage/its-all-about-culture-yodle-opens-new-office-in-austin-austin-post/</link>
      <guid>http://www.yodle.com/company/media-coverage/its-all-about-culture-yodle-opens-new-office-in-austin-austin-post/</guid>
      <description><![CDATA[<p>CEO Court Cunningham speaks to the Austin Post about Yodle&#8217;s technology and commitment to strong culture at the new Austin office grand opening.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-09-19T16:32:11+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Online marketing company Yodle opens new office in North Austin&#8221; - Community Impact Newpaper</title>
      <link>http://www.yodle.com/company/media-coverage/online-marketing-company-yodle-opens-new-office-in-north-austin-community-i/</link>
      <guid>http://www.yodle.com/company/media-coverage/online-marketing-company-yodle-opens-new-office-in-north-austin-community-i/</guid>
      <description><![CDATA[<p>Representatives from the Greater Austin Chamber of Commerce, Austin Community College, the governor&#8217;s office, Mayor Lee Leffingwell and City of Austin staff gather at the new Yodle office for the official ribbon cutting ceremony.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-09-19T16:26:24+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Yodle Plans for Expansion in Austin&#8221; - Fox 7 New Austin</title>
      <link>http://www.yodle.com/company/media-coverage/yodle-plans-for-expansion-in-austin-fox-7-new-austin/</link>
      <guid>http://www.yodle.com/company/media-coverage/yodle-plans-for-expansion-in-austin-fox-7-new-austin/</guid>
      <description><![CDATA[<p>Local affiliate Fox 7 reports on Yodle&#8217;s ribbon cutting ceremony and plans for expansion in Austin.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-09-19T15:03:48+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Fast-growing Yodle raises curtain on new Austin operation&#8221; - Austin American Statesman</title>
      <link>http://www.yodle.com/company/media-coverage/fast-growing-yodle-raises-curtain-on-new-austin-operation-the-statesman/</link>
      <guid>http://www.yodle.com/company/media-coverage/fast-growing-yodle-raises-curtain-on-new-austin-operation-the-statesman/</guid>
      <description><![CDATA[<p>Yodle celebrates the opening of its new office in Austin. CEO Court Cunningham discusses the company&#8217;s plans for additional hires, which will represent an investment of more than $100 million in the local economy.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-09-19T14:56:12+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Fox Affiliate Speaks with Yodle Executive on Hiring Plans in Austin&#8221; - Fox 7 News Austin</title>
      <link>http://www.yodle.com/company/media-coverage/fox-affiliate-speaks-with-yodle-executive-on-hiring-plans-in-austin-fox-7-n/</link>
      <guid>http://www.yodle.com/company/media-coverage/fox-affiliate-speaks-with-yodle-executive-on-hiring-plans-in-austin-fox-7-n/</guid>
      <description><![CDATA[<p>Local affiliate Fox 7 conducts a live interview with Yodle Chief Revenue Officer David Rubin. The interview takes place shortly before Yodle&#8217;s ribbon cutting ceremony at the company&#8217;s new office in Austin.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-09-19T14:44:54+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Yodle Expands Its Austin facility, Plans To Hire More Than 350 Employees&#8221; - Area Development</title>
      <link>http://www.yodle.com/company/media-coverage/yodle-expands-its-austin-facility-plans-to-hire-more-than-350-employees-are/</link>
      <guid>http://www.yodle.com/company/media-coverage/yodle-expands-its-austin-facility-plans-to-hire-more-than-350-employees-are/</guid>
      <description><![CDATA[<p>Yodle accelerates its expansion in Austin, TX because of the deep talent pool, innovative culture, and ideal economic environment that the city offers.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-09-18T21:16:37+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Yodle Opens New Austin Office, Has Massive Hiring Plans&#8221; - Texas Tech Pulse</title>
      <link>http://www.yodle.com/company/media-coverage/yodle-opens-new-austin-office-has-massive-hiring-plans-texas-tech-pulse/</link>
      <guid>http://www.yodle.com/company/media-coverage/yodle-opens-new-austin-office-has-massive-hiring-plans-texas-tech-pulse/</guid>
      <description><![CDATA[<p>Yodle settles into a massive new space and prepares to grow its Austin staff to more than 750 employees over the next five years.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-09-17T16:13:53+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Yodle Expands in Austin and Plans to Hire Hundreds&#8221; - Silicon Hills News</title>
      <link>http://www.yodle.com/company/media-coverage/yodle-expands-in-austin-and-plans-to-hire-hundreds-silicon-hills-news/</link>
      <guid>http://www.yodle.com/company/media-coverage/yodle-expands-in-austin-and-plans-to-hire-hundreds-silicon-hills-news/</guid>
      <description><![CDATA[<p>Yodle announces that it has moved into a new 100,000 square foot office in Austin, Texas and plans to hire nearly 400 additional employees.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-09-17T16:08:44+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;8 Surprising Startup Lessons - What You Don’t Know You Don’t Know&#8221; - Read Write Web</title>
      <link>http://www.yodle.com/company/media-coverage/8-surprising-startup-lessons-what-you-dont-know-you-dont-know-read-write-we/</link>
      <guid>http://www.yodle.com/company/media-coverage/8-surprising-startup-lessons-what-you-dont-know-you-dont-know-read-write-we/</guid>
      <description><![CDATA[<p>Read Write Web seeks out Yodle co-founder Ben Rubenstein to find out what startups generally need that entrepreneurs don&#8217;t always think about.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-09-13T20:22:01+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Do Job Fairs Work&#8221; - KEYE TV News Austin</title>
      <link>http://www.yodle.com/company/media-coverage/do-job-fairs-work-keye-tv-news-austin/</link>
      <guid>http://www.yodle.com/company/media-coverage/do-job-fairs-work-keye-tv-news-austin/</guid>
      <description><![CDATA[<p>Yodle speaks with CBS affiliate KEYE TV News about the company&#8217;s big hiring plans in Austin.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-09-11T23:09:12+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;What Every Local Business Should Know About Google+ Local&#8482; Pages&#8221; - Franchising World</title>
      <link>http://www.yodle.com/company/media-coverage/what-every-local-business-should-know-about-google-local-pages-franchising/</link>
      <guid>http://www.yodle.com/company/media-coverage/what-every-local-business-should-know-about-google-local-pages-franchising/</guid>
      <description><![CDATA[<p>Franchises should understand how Google&#8217;s recent shift from Google Places to Google+ Local could affect their search engine rankings. In this guest article, Yodle Chief Product and Marketing Officer Louis Gangon breaks down the most significant changes and discusses how companies may need to respond.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-09-11T21:07:20+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Don&#8217;t Let Tech Vendors Take Advantage of You&#8221; - Inc.</title>
      <link>http://www.yodle.com/company/media-coverage/dont-let-tech-vendors-take-advantage-of-you-inc/</link>
      <guid>http://www.yodle.com/company/media-coverage/dont-let-tech-vendors-take-advantage-of-you-inc/</guid>
      <description><![CDATA[<p>Yodle co-founder John Berkowitz offers tips and advice on finding the best tech vendors to work with.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-09-04T22:34:30+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Making the New Google+ Local&#8482; Work for Your Practice&#8221; - Dentistry IQ</title>
      <link>http://www.yodle.com/company/media-coverage/making-the-new-google-local-work-for-your-practice-dentistry-iq/</link>
      <guid>http://www.yodle.com/company/media-coverage/making-the-new-google-local-work-for-your-practice-dentistry-iq/</guid>
      <description><![CDATA[<p>In this guest post, Yodle Chief Product and Marketing Officer Louis Gagnon discusses Google&#8217;s recent changes to its local listings interface. Louis describes how these changes can affect the online presence of local businesses including dental practices.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-08-23T14:37:42+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Smarter Small Businesses&#8221; - Center for an Urban Future</title>
      <link>http://www.yodle.com/company/media-coverage/smarter-small-businesses-center-for-an-urban-future/</link>
      <guid>http://www.yodle.com/company/media-coverage/smarter-small-businesses-center-for-an-urban-future/</guid>
      <description><![CDATA[<p>This report covers how some small businesses in New York City still aren&#8217;t using websites, online ads and other technology tools, which is a huge missed opportunity. Yodle CEO Court Cunningham is quoted about his opinions on this issue on pages 13 and 27 of the report.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-08-17T00:11:06+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Need Help? 13 Sources for Practical Business Advice&#8221; - The Salary Reporter</title>
      <link>http://www.yodle.com/company/media-coverage/need-help-13-sources-for-practical-business-advice-the-salary-reporter/</link>
      <guid>http://www.yodle.com/company/media-coverage/need-help-13-sources-for-practical-business-advice-the-salary-reporter/</guid>
      <description><![CDATA[<p>Yodle Co-founder and VP of National Sales John Berkowitz speaks on the importance of talking to experienced businesspeople when considering sources for practical business advice.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-08-09T22:14:25+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;What to Consider Before You Take a Meeting&#8221; - Inc.</title>
      <link>http://www.yodle.com/company/media-coverage/what-to-consider-before-you-take-a-meeting-inc/</link>
      <guid>http://www.yodle.com/company/media-coverage/what-to-consider-before-you-take-a-meeting-inc/</guid>
      <description><![CDATA[<p>Yodle co-founder John Berkowitz offers advice on how to accomplish objectives of meetings set with potential investors or other teams.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-08-09T21:37:59+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Understanding the Importance of Your Own Internet Footprint&#8221; - 1851 Franchise Project</title>
      <link>http://www.yodle.com/company/media-coverage/understanding-the-importance-of-your-own-internet-footprint-1851-franchise/</link>
      <guid>http://www.yodle.com/company/media-coverage/understanding-the-importance-of-your-own-internet-footprint-1851-franchise/</guid>
      <description><![CDATA[<p>Yodle CEO Court Cunningham talks to the recently launched franchise publication about the importance of building a web presence, the best way to manage online reputation, and why it&#8217;s vital to have interesting content on a website.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-07-26T20:10:28+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Online Marketing Firm Yodle May Double Austin Workforce to 800&#8221; - Austin American-Statesman</title>
      <link>http://www.yodle.com/company/media-coverage/online-marketing-firm-yodle-may-double-austin-workforce-to-800-austin-ameri/</link>
      <guid>http://www.yodle.com/company/media-coverage/online-marketing-firm-yodle-may-double-austin-workforce-to-800-austin-ameri/</guid>
      <description><![CDATA[<p>This story covers Yodle&#8217;s new office in Austin and the company&#8217;s investment in the city.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-07-20T21:25:29+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Yodle to Hire Hundreds in Austin&#8221; - Austin Business Journal</title>
      <link>http://www.yodle.com/company/media-coverage/yodle-to-hire-hundreds-in-austin-austin-business-journal/</link>
      <guid>http://www.yodle.com/company/media-coverage/yodle-to-hire-hundreds-in-austin-austin-business-journal/</guid>
      <description><![CDATA[<p>Yodle CFO Michael Gordon talks about the company&#8217;s plans in Austin. He also discusses what Yodle has done in Austin since acquiring ProfitFuel in May 2011.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-07-20T21:17:14+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;15 Dumb Mistakes to Avoid When Pitching Investors&#8221; - Inc.</title>
      <link>http://www.yodle.com/company/media-coverage/15-dumb-mistakes-to-avoid-when-pitching-investors-inc/</link>
      <guid>http://www.yodle.com/company/media-coverage/15-dumb-mistakes-to-avoid-when-pitching-investors-inc/</guid>
      <description><![CDATA[<p>Yodle Co-founder and VP of Sales Operations Ben Rubenstein talks about the importance of not &#8220;Picking the Wrong Angle&#8221; when pitching investors.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-07-13T14:48:12+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Why Businesses Need To Pay Attention to Google+ Local&#8482;&#8221; - Forbes</title>
      <link>http://www.yodle.com/company/media-coverage/why-businesses-need-to-pay-attention-to-google-local-forbes/</link>
      <guid>http://www.yodle.com/company/media-coverage/why-businesses-need-to-pay-attention-to-google-local-forbes/</guid>
      <description><![CDATA[<p>Yodle CEO Court Cunningham&#8217;s guest article outlines why local businesses should care about Google+ Local. Court looks at the reasons behind the changes that Google recently announced and the resulting impact, as well as Google&#8217;s evolution and vision in the social media space.</p>

]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-07-09T17:49:55+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Yodle Adds Mobile to its Small Business Offerings&#8221; - Local Search Insider</title>
      <link>http://www.yodle.com/company/media-coverage/yodle-adds-mobile-to-its-small-business-offerings-local-search-insider/</link>
      <guid>http://www.yodle.com/company/media-coverage/yodle-adds-mobile-to-its-small-business-offerings-local-search-insider/</guid>
      <description><![CDATA[<p>Reporting on Yodle&#8217;s mobile solution, this articles covers why &#8220;Yodle’s bolder move into mobile is another indication that local businesses must have the broadest possible advertising mix to reach their target audiences.&#8221;</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-07-05T17:58:57+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Create a Mobile Site with Yodle&#8221; - Website Magazine</title>
      <link>http://www.yodle.com/company/media-coverage/create-a-mobile-site-with-yodle-website-magazine/</link>
      <guid>http://www.yodle.com/company/media-coverage/create-a-mobile-site-with-yodle-website-magazine/</guid>
      <description><![CDATA[<p>Story on Yodle&#8217;s integrated mobile online marketing solution for its small business customers that covers how “mobile is the channel of the future.”</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-07-01T22:57:25+00:00</dc:date>
    </item>

    <item>
      <title>“Yodle Introduces Integrated Mobile Marketing for SMBs” - BIA/Kelsey</title>
      <link>http://www.yodle.com/company/media-coverage/yodle-introduces-integrated-mobile-marketing-for-smbs-bia-kelsey/</link>
      <guid>http://www.yodle.com/company/media-coverage/yodle-introduces-integrated-mobile-marketing-for-smbs-bia-kelsey/</guid>
      <description><![CDATA[<p>In this blog, leading industry analysts BIA/Kelsey cover Yodle&#8217;s integrated mobile online marketing solution for small businesses.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-06-28T22:48:44+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Watch Out! 14 Unexpected Blunders of Entrepreneurship&#8221; - Salary Reporter</title>
      <link>http://www.yodle.com/company/media-coverage/watch-out-14-unexpected-blunders-of-entrepreneurship-salary-reporter/</link>
      <guid>http://www.yodle.com/company/media-coverage/watch-out-14-unexpected-blunders-of-entrepreneurship-salary-reporter/</guid>
      <description><![CDATA[<p>Yodle Co-Founder and VP of Sales Operations Ben Rubenstein comments on unexpected challenges when you start your own business.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-06-27T23:07:33+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Yodle Introduces Mobile, Radically Simplifies Selling to SMBs&#8221; - Screenwerk</title>
      <link>http://www.yodle.com/company/media-coverage/yodle-introduces-mobile-radically-simplifies-selling-to-smbs-screenwerk/</link>
      <guid>http://www.yodle.com/company/media-coverage/yodle-introduces-mobile-radically-simplifies-selling-to-smbs-screenwerk/</guid>
      <description><![CDATA[<p>Greg Sterling talks with Yodle CEO Court Cunningham about the company&#8217;s new mobile solution for its small business clients.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-06-27T16:04:10+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;12 Surefire Strategies to Increase Customer Loyalty&#8221; - Small Business Trends</title>
      <link>http://www.yodle.com/company/media-coverage/12-surefire-strategies-to-increase-customer-loyalty-small-business-trends/</link>
      <guid>http://www.yodle.com/company/media-coverage/12-surefire-strategies-to-increase-customer-loyalty-small-business-trends/</guid>
      <description><![CDATA[<p>Small Business Trends talks with the country’s most promising young entrepreneurs to explore the question: “What’s your best tip for increasing customer loyalty?” John Berkowitz, Yodle Co-founder and VP of National Accounts, explains the importance of educating customers.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-06-26T20:07:16+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Fast 50&#8221; - Crain&#8217;s New York Business</title>
      <link>http://www.yodle.com/company/media-coverage/fast-50/</link>
      <guid>http://www.yodle.com/company/media-coverage/fast-50/</guid>
      <description><![CDATA[<p>Yodle ranked number nine on Crain&#8217;s New York Fast 50 list of companies with the highest revenue growth.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-06-25T13:23:13+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Campus2careers Hosts Two-day Resume Workshop&#8221; - Austin Business Journal</title>
      <link>http://www.yodle.com/company/media-coverage/campus2careers-hosts-two-day-resume-workshop-austin-business-journal/</link>
      <guid>http://www.yodle.com/company/media-coverage/campus2careers-hosts-two-day-resume-workshop-austin-business-journal/</guid>
      <description><![CDATA[<p>In this announcement, Yodle is cited as a sponsor of an interactive resume workshop designed to help students prepare for a job in sales.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-06-08T20:20:45+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;The Yodle Story: Annual Revenue Grew 40% in 2011&#8221; - Bloomberg Television</title>
      <link>http://www.yodle.com/company/media-coverage/the-yodle-story-annual-revenue-grew-40-in-2011-bloomberg-television/</link>
      <guid>http://www.yodle.com/company/media-coverage/the-yodle-story-annual-revenue-grew-40-in-2011-bloomberg-television/</guid>
      <description><![CDATA[<p>In this interview on Bloomberg TV&#8217;s &#8220;Money Moves&#8221;, Yodle CEO Court Cunningham talks about the company&#8217;s growth and value proposition, as well as some industry trends. </p>

<script src="http://player.ooyala.com/player.js?embedCode=MyZWt5NDqNODLxoWWAabJ6GfRo0wQHE_&amp;playerBrandingId=8a7a9c84ac2f4e8398ebe50c07eb2f9d&amp;width=440&amp;deepLinkEmbedCode=MyZWt5NDqNODLxoWWAabJ6GfRo0wQHE_&amp;height=260&amp;thruParam_bloomberg-ui[popOutButtonVisible]=FALSE"></script>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-06-06T19:08:18+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Silicon Alley A to Z&#8221; - Crain&#8217;s New York Business</title>
      <link>http://www.yodle.com/company/media-coverage/silicon-alley-a-to-z-crains-new-york-business/</link>
      <guid>http://www.yodle.com/company/media-coverage/silicon-alley-a-to-z-crains-new-york-business/</guid>
      <description><![CDATA[<p>Here&#8217;s Crain&#8217;s New York Business guide to the fastest-changing scene in town. Yodle is &#8220;Buzzworthy.&#8221;</p>



<p>&nbsp;</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-06-03T14:17:18+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Google’s&#8482; Groupon Rival Clams Up, But Partners Lend Help&#8221; - The Wall Street Journal</title>
      <link>http://www.yodle.com/company/media-coverage/googles-groupon-rival-clams-up-but-partners-lend-help-the-wall-street-journ/</link>
      <guid>http://www.yodle.com/company/media-coverage/googles-groupon-rival-clams-up-but-partners-lend-help-the-wall-street-journ/</guid>
      <description><![CDATA[<p>This article discusses new tactics Google is using to step up their game when it comes to local online advertising. Yodle CEO, Court Cunningham, shares his thoughts around Google&#8217;s partner program.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-06-03T13:55:05+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Who’s the Boss: 9 Tips for Hiring C Level Talent&#8221; - Small Business Trends</title>
      <link>http://www.yodle.com/company/media-coverage/whos-the-boss-9-tips-for-hiring-c-level-talent-small-business-trends/</link>
      <guid>http://www.yodle.com/company/media-coverage/whos-the-boss-9-tips-for-hiring-c-level-talent-small-business-trends/</guid>
      <description><![CDATA[<p>Small Business Trends talks with members of the YEC (Young Entrepreneur Council). Yodle Co-founder and VP of National Accounts, John Berkowitz, answers the question, “What’s one piece of advice you have for entrepreneurs who are just starting to hire C-level talent?”</p>

]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-05-29T12:48:05+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Pure Storage&#8217;s Next-Generation Flash Array Offers High-Availability Option&#8221; - Computer World</title>
      <link>http://www.yodle.com/company/media-coverage/pure-storages-next-generation-flash-array-offers-high-availability-option-c/</link>
      <guid>http://www.yodle.com/company/media-coverage/pure-storages-next-generation-flash-array-offers-high-availability-option-c/</guid>
      <description><![CDATA[<p>In this piece Yodle CTO, John Merryman, explains how the company uses FlashArray from Pure Storage to support substantial growth without performance problems.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-05-17T12:41:27+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;12 Ways To Convert a Looker Into a Sale&#8221; - Small Business Trends</title>
      <link>http://www.yodle.com/company/media-coverage/12-ways-to-convert-a-looker-into-a-sale-small-business-trends/</link>
      <guid>http://www.yodle.com/company/media-coverage/12-ways-to-convert-a-looker-into-a-sale-small-business-trends/</guid>
      <description><![CDATA[<p>Small Business Trends asks members of the Young Entrepreneur Council (YEC) “What’s your most creative tip for growing sales when customers are still leery of opening their wallets?” Yodle co-founder and VP of national accounts, John Berkowitz, gives valuable advice.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-05-15T21:20:15+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Cottman Transmission and Total Auto Care Renews its Agreement with Yodle&#8221; - Franchising.com</title>
      <link>http://www.yodle.com/company/media-coverage/cottman-transmission-and-total-auto-care-renews-its-agreement-with-yodle-fo/</link>
      <guid>http://www.yodle.com/company/media-coverage/cottman-transmission-and-total-auto-care-renews-its-agreement-with-yodle-fo/</guid>
      <description><![CDATA[<p>Franchising.com shares news of the renewed agreement between Yodle and high performing client Cottman Transmission and Total Auto Care.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-05-10T19:51:02+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;14 Ways to Keep Your Startups Costs Down&#8221; - Under 30 CEO</title>
      <link>http://www.yodle.com/company/media-coverage/14-ways-to-keep-your-startups-costs-down-under-30-ceo/</link>
      <guid>http://www.yodle.com/company/media-coverage/14-ways-to-keep-your-startups-costs-down-under-30-ceo/</guid>
      <description><![CDATA[<p>In this article, we hear from Ben Rubenstein, Yodle co-founder and regional vice president of sales, as the YEC (Young Entrepreneur Council) shares tips for keeping startup costs under control in the early stage of a new company.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-05-10T17:09:07+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Five Reasons You Should Start a Business in College&#8221; - USA Today</title>
      <link>http://www.yodle.com/company/media-coverage/five-reasons-you-should-start-a-business-in-college-usa-today/</link>
      <guid>http://www.yodle.com/company/media-coverage/five-reasons-you-should-start-a-business-in-college-usa-today/</guid>
      <description><![CDATA[<p>USA Today talks with a handful of entrepreneurs about their experiences starting up a business in college. In this article, Yodle Co-founder and Regional Vice President of Sales Ben Rubenstein shares some of his experience founding Yodle in college in 2005.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-05-04T16:49:52+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Stewart Plumbing Adds Home, Commercial Service with Improving Results&#8221; - Memphis Business Journal</title>
      <link>http://www.yodle.com/company/media-coverage/stewart-plumbing-adds-home-commercial-service-with-improving-results-memphi/</link>
      <guid>http://www.yodle.com/company/media-coverage/stewart-plumbing-adds-home-commercial-service-with-improving-results-memphi/</guid>
      <description><![CDATA[<p>This article chronicles the transition a local plumber and Yodle client makes from traditional to digital advertising.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-03-02T18:17:10+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;NYC Speaker Series: Yodle&#8217;s Co-Founder, Ben Rubenstein&#8221; - AIESEC Life</title>
      <link>http://www.yodle.com/company/media-coverage/nyc-speaker-series-yodles-cofounder-ben-rubenstein/</link>
      <guid>http://www.yodle.com/company/media-coverage/nyc-speaker-series-yodles-cofounder-ben-rubenstein/</guid>
      <description><![CDATA[<p>This article features Ben Rubenstein&#8217;s speaking appearance at an AIESEC Life event, a student run organization. The piece profiles Ben&#8217;s presentation on the growth of Yodle and his experience and background in sales.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-02-10T16:20:59+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Lead411 Launches Hottest Companies in New York City Awards&#8221; - Lead411</title>
      <link>http://www.yodle.com/company/media-coverage/lead411-launches-hottest-companies-in-new-york-city-awards/</link>
      <guid>http://www.yodle.com/company/media-coverage/lead411-launches-hottest-companies-in-new-york-city-awards/</guid>
      <description><![CDATA[<p>This announcement from Lead411, a provider of information about U.S. companies and their executives, showcases Yodle as one of the 73 hottest companies in New York City in 2012.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-02-07T16:14:49+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Internet and Digital Media Jobs Index Shows Significant Job Creation by East Coast Digital Media&#8221;</title>
      <link>http://www.yodle.com/company/media-coverage/internet-and-digital-media-jobs-index-shows-significant-job-creation-by-eas/</link>
      <guid>http://www.yodle.com/company/media-coverage/internet-and-digital-media-jobs-index-shows-significant-job-creation-by-eas/</guid>
      <description><![CDATA[<p>Cook Associates Executive Search, a leading retained executive search firm, released its first quarterly East Coast Internet and Digital Media Jobs Index and listed Yodle as one of the &#8220;up-and-coming&#8221; employers in New York City.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-01-31T15:56:05+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Yodle Supports Search for Rogers North of the Border&#8221; - MediaPost</title>
      <link>http://www.yodle.com/company/media-coverage/yodle-supports-search-for-rogers-north-of-the-border1/</link>
      <guid>http://www.yodle.com/company/media-coverage/yodle-supports-search-for-rogers-north-of-the-border1/</guid>
      <description><![CDATA[<p>In her news story on Yodle-Rogers partnership, Laurie Sullivan reviews the details of the agreement and the positive impact that it will have on Yodle&#8217;s business.&nbsp; </p>

]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-01-23T16:40:33+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Online Marketer Yodle Expanding into Canada&#8221; - Crain&#8217;s New York</title>
      <link>http://www.yodle.com/company/media-coverage/online-marketer-yodle-expanding-into-canada-crains-new-york/</link>
      <guid>http://www.yodle.com/company/media-coverage/online-marketer-yodle-expanding-into-canada-crains-new-york/</guid>
      <description><![CDATA[<p>This article highlights Yodle&#8217;s foray into Canada through a partnership with Rogers Communications. Nyla Ahmad, Rogers Communications&#8217; vice president of local digital, explains how the partnership helps them leverage the Internet to connect with local businesses. </p>



<p>&nbsp;</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-01-19T20:53:43+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Local Search, Online Marketing Offered as Rogers Forms New Alliance&#8221; - Mediacaster</title>
      <link>http://www.yodle.com/company/media-coverage/local-search-online-marketing-offered-as-rogers-forms-new-alliance-mediacas/</link>
      <guid>http://www.yodle.com/company/media-coverage/local-search-online-marketing-offered-as-rogers-forms-new-alliance-mediacas/</guid>
      <description><![CDATA[<p>In this article Milind Mehere, Yodle&#8217;s general manager over the Canadian business alliance with Rogers Communications, explains that an online presence for small to medium businesses is crucial for success.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-01-19T18:21:14+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;New York Online Ad Startup Goes North for Growth&#8221; - Portfolio.com</title>
      <link>http://www.yodle.com/company/media-coverage/new-york-online-ad-startup-goes-north-for-growth-portfoliocom/</link>
      <guid>http://www.yodle.com/company/media-coverage/new-york-online-ad-startup-goes-north-for-growth-portfoliocom/</guid>
      <description><![CDATA[<p>This article spotlights Yodle&#8217;s leap into the international market via its partnership with Canadian media company Rogers Communications. Yodle CEO Court Cunningham talks about why the partnership is a good fit. Cunningham also says that more customers means more complaints but explains how that&#8217;s a valuable source for improving and expanding on products.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2012-01-18T22:47:34+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Relentless Customer Focus Saved Our Startup&#8221; - Portfolio.com, a bizjournals property</title>
      <link>http://www.yodle.com/company/media-coverage/relentless-customer-focus-saved-our-startup/</link>
      <guid>http://www.yodle.com/company/media-coverage/relentless-customer-focus-saved-our-startup/</guid>
      <description><![CDATA[<p>This byline article from Yodle co-founders Ben Rubenstein and John Berkowitz looks at how a customer-focused business strategy has driven the success of the company.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2011-12-20T18:05:57+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Yodle Scottsdale Increases Lease Space at ASU Innovation Center, SkySong&#8221; - azcentral.com</title>
      <link>http://www.yodle.com/company/media-coverage/yodle-scottsdale-increases-lease-space-at-asu-innovation-center-skyson/</link>
      <guid>http://www.yodle.com/company/media-coverage/yodle-scottsdale-increases-lease-space-at-asu-innovation-center-skyson/</guid>
      <description><![CDATA[<p>The real estate section of AZCentral features Yodle&#8217;s office expansion and personnel growth in Scottsdale, AZ, and includes comments from Yodle CFO Michael Gordon.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2011-12-07T18:10:30+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;How to Make Online Display Advertising Work for You&#8221; - Franchising World</title>
      <link>http://www.yodle.com/company/media-coverage/yodles-co-founder-and-vp-of-national-accounts-published-in-franchising-worl/</link>
      <guid>http://www.yodle.com/company/media-coverage/yodles-co-founder-and-vp-of-national-accounts-published-in-franchising-worl/</guid>
      <description><![CDATA[<p>Franchising World included a byline article written by Yodle’s Co-founder and VP of National Accounts John Berkowitz. The piece outlines the top six critical components for creating a successful franchise display campaign.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2011-11-23T18:13:56+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;The 2011 Digital 100: The World&#8217;s Most Valuable Startups&#8221; - SAI Business Insider</title>
      <link>http://www.yodle.com/company/media-coverage/the-2011-digital-100-the-worlds-most-valuable-startups/</link>
      <guid>http://www.yodle.com/company/media-coverage/the-2011-digital-100-the-worlds-most-valuable-startups/</guid>
      <description><![CDATA[<p>SAI Business Insider features Yodle in its &#8220;2011 Digital 100: The World’s Most Valuable Startups&#8221; list. SAI Business Insider looked at and evaluated hundreds of startups and ranked Yodle at number 44.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2011-09-21T18:22:08+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;One Day One Job Yodle&#8221; - One Day One Job</title>
      <link>http://www.yodle.com/company/media-coverage/one-day-one-job-yodle/</link>
      <guid>http://www.yodle.com/company/media-coverage/one-day-one-job-yodle/</guid>
      <description><![CDATA[<p>This story looks at the evolution of local marketing and features Yodle&#8217;s growth, services, customer success stories, and career opportunities.</p>

]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2011-06-13T18:28:43+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;People to Watch in Silicon Alley&#8221; - Crain&#8217;s New York Business</title>
      <link>http://www.yodle.com/company/media-coverage/people-to-watch-in-silicon-alley-15-the-web-whisperer/</link>
      <guid>http://www.yodle.com/company/media-coverage/people-to-watch-in-silicon-alley-15-the-web-whisperer/</guid>
      <description><![CDATA[<p>Yodle CEO Court Cunningham is featured as one of the &#8220;People to Watch in Silicon Alley.&#8221; The story also profiles Yodle&#8217;s services and identifies it as one of the fastest growing businesses in the U.S.</p>

]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2011-06-06T18:31:33+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Yodle Doubles Down on Search&#8221; - Digiday Daily</title>
      <link>http://www.yodle.com/company/media-coverage/yodle-doubles-down-on-search/</link>
      <guid>http://www.yodle.com/company/media-coverage/yodle-doubles-down-on-search/</guid>
      <description><![CDATA[<p>In this article Yodle CEO Court Cunningham discusses how the acquisition of ProfitFuel enables Yodle to build on SEO and SEM services. Court also touches on the role content plays in SEO as it relates to Google’s&#8482; Panda update.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2011-05-27T18:34:27+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Local Yodle: No Biz Is Too Small&#8221; - BetaBeat</title>
      <link>http://www.yodle.com/company/media-coverage/local-yodle-no-biz-is-too-small/</link>
      <guid>http://www.yodle.com/company/media-coverage/local-yodle-no-biz-is-too-small/</guid>
      <description><![CDATA[<p>BetaBeat covers Yodle&#8217;s acquisition of ProfitFuel and plans to double in size at the Austin location. This article also highlights the similarities and differences among the two companies&#8217; main customer profiles.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2011-05-26T18:39:29+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;With new owner, ProfitFuel expects to double its Austin workforce&#8221; - Austin American Statesman</title>
      <link>http://www.yodle.com/company/media-coverage/with-new-owner-profitfuel-expects-to-double-its-austin-workforce/</link>
      <guid>http://www.yodle.com/company/media-coverage/with-new-owner-profitfuel-expects-to-double-its-austin-workforce/</guid>
      <description><![CDATA[<p>This article reveals ProfitFuel&#8217;s plans to bring hundreds of new jobs to Austin after being acquired by Yodle. Additionally, former ProfitFuel CEO David Rubin talks about how similar the companies cultures are.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2011-05-24T18:47:08+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Yodle Buys ProfitFuel, Doubles Client Base&#8221; - Screenwerk</title>
      <link>http://www.yodle.com/company/media-coverage/yodle-buys-profitfuel-doubles-client-base/</link>
      <guid>http://www.yodle.com/company/media-coverage/yodle-buys-profitfuel-doubles-client-base/</guid>
      <description><![CDATA[<p>Greg Sterling shares news of Yodle&#8217;s acquisition of ProfitFuel. In this article, Greg discusses structural changes and Yodle&#8217;s plans to diversify the product suite.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2011-05-24T15:16:23+00:00</dc:date>
    </item>

    <item>
      <title>Yodle Selected as Preferred Online Marketing Vendor for TMP Directional Marketing/15Miles Clients</title>
      <link>http://www.yodle.com/company/media-coverage/yodle-selected-as-preferred-online-marketing-vendor-for-tmp-directional-mar/</link>
      <guid>http://www.yodle.com/company/media-coverage/yodle-selected-as-preferred-online-marketing-vendor-for-tmp-directional-mar/</guid>
      <description><![CDATA[<p>New York, NY – May 2, 2011 – Yodle, a leader in local online marketing,&nbsp; and 15miles, the interactive-services division of the world’s largest local-search agency TMP Directional Marketing, jointly announced that Yodle has been selected as the preferred online marketing vendor for 15miles’ online advertising clients.&nbsp; This announcement comes on the heels of TMP’s decision to transition away from the local online advertising business. </p>

<p>15miles’ executive team performed an extensive evaluation of Yodle’s solution; including its product suite, premium customer service and technology platform, to ensure it would meet the unique needs of its customer base.&nbsp; Yodle’s offering, which serves both the local and national (Franchise, Multi-location, and Manufacturer/Dealer) markets, includes:</p>

<p>• YodleAdverSite:&nbsp; Professionally designed websites that showcase the local business brand and are developed with SEO best practices.<br />
• YodleSponsored: Paid search advertising that places local businesses in the ads sections of top search engines plus a network of 75+ sites, through a combination of dedicated marketing experts and Yodle’s proprietary bidding algorithm.<br />
• YodleOrganic: Search engine optimization designed to place local businesses in the “natural” section of top search engines through a set of best practices for website development, maps optimization, custom content creation and link building.<br />
• YodleDisplay: Display advertising that places ads on a network of sites, through contextual targeting and retargeting, and optimizes performance by using a proprietary algorithm that tracks leads from each ad placement.</p>

<p>“We conducted a thorough search and assessment for the right company to recommend to our valued clients, and we found Yodle to be among the elite in the industry,” said 15miles CEO Mike Flanagan. “Yodle’s extensive experience with local businesses and track record of success gives us great confidence that they are the best choice for our clients.”</p>

<p>15miles clients that engage Yodle will join their existing base of over 10,000 local business and national brand advertisers, including MAACO, Jiffy Lube, ServiceMaster and Two Men and a Truck.<br />
“We are honored to have been selected for this opportunity by 15miles,” said Yodle CEO Court Cunningham. “We are excited and well-prepared to make the transition process as seamless as possible by working with each new client to deliver the best possible customer service and campaign performance.”</p>

<p>###</p>

<p>About Yodle: Yodle, a leader in local online advertising and named #35 on the INC 500 List of fastest growing private companies in the U.S., connects thousands of local businesses with consumers in a process so simple and cost-effective that business owners can’t imagine any other way to advertise. Yodle has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online. Yodle is headquartered in New York, NY.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2011-05-02T15:34:54+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;St. James Kids Get Glimpse of NYC Tech Startup&#8221; - Newsday</title>
      <link>http://www.yodle.com/company/media-coverage/st-james-kids-get-glimpse-of-nyc-tech-startup/</link>
      <guid>http://www.yodle.com/company/media-coverage/st-james-kids-get-glimpse-of-nyc-tech-startup/</guid>
      <description><![CDATA[<p>The article features Yodle&#8217;s participation in the microinterns program, organized by technology teacher George Haines. When students from St. James visited Yodle to learn about new technology, Yodle co-founder, Ben Rubenstein, took some time to meet with seventh and eighth graders.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2011-04-25T15:35:43+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;MAACO selects Yodle as online marketing provider&#8221; - Fender Bender Magazine</title>
      <link>http://www.yodle.com/company/media-coverage/maaco-selects-yodle-as-online-marketing-provider/</link>
      <guid>http://www.yodle.com/company/media-coverage/maaco-selects-yodle-as-online-marketing-provider/</guid>
      <description><![CDATA[<p>This announcement features Yodle as the exclusive online marketing vendor of choice for all of MAACO Collision Repair &amp; Auto Painting franchisees.</p>

]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2011-04-11T15:41:17+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Quick Hits: Google&#8482; Must Acquire More, MORE!&#8221; - Adotas</title>
      <link>http://www.yodle.com/company/media-coverage/quick-hits-google-must-acquire-more-more/</link>
      <guid>http://www.yodle.com/company/media-coverage/quick-hits-google-must-acquire-more-more/</guid>
      <description><![CDATA[<p>This article features a short list of tech, media, and online marketing startups that might grab the eye of someone like ... Google.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2011-03-07T15:48:41+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Yodle Furthers Local Focus With Ad Tool&#8221; - AdWeek</title>
      <link>http://www.yodle.com/company/media-coverage/yodle-furthers-local-focus-with-ad-tool/</link>
      <guid>http://www.yodle.com/company/media-coverage/yodle-furthers-local-focus-with-ad-tool/</guid>
      <description><![CDATA[<p>Newsweek covers the Yodle Display rollout, an advertising product geared toward franchise and multi-location businesses. Yodle CEO, Court Cunningham explains, “The conventional wisdom is that online display advertising is strictly for branding and cannot also deliver quantifiable business results. We decided to challenge that notion by building a product that delivers both targeted branding and measurable leads—using advanced optimization techniques that drive the best possible return on investment for our clients.”&nbsp; </p>

]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2011-03-07T15:46:28+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Tech Companies Host Internships for Middle Schoolers&#8221; - INC Magazine</title>
      <link>http://www.yodle.com/company/media-coverage/tech-companies-host-internships-for-middle-schoolers/</link>
      <guid>http://www.yodle.com/company/media-coverage/tech-companies-host-internships-for-middle-schoolers/</guid>
      <description><![CDATA[<p>This article looks at how the microinterns program, supported by Yodle and other prominent tech companies, is getting off the ground. Microinterns is a program that helps kids develop business and entrepreneurial skills in early stages of education. </p>

]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2011-02-24T15:50:53+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Google&#8482;/Groupon Is Done, Local Is Not&#8221; - TheStreet.com</title>
      <link>http://www.yodle.com/company/media-coverage/yodle-google-groupon-is-done-local-is-not/</link>
      <guid>http://www.yodle.com/company/media-coverage/yodle-google-groupon-is-done-local-is-not/</guid>
      <description><![CDATA[<p>In her article, Olivia Oran weighs in on the benefit that smaller companies have over larger companies that don&#8217;t connect directly with their customers. Yodle CEO Court Cunningham expresses his excitement around what&#8217;s happening in the local space.&nbsp;  </p>

]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2010-12-07T16:23:55+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;5 Tips for Making the Most of Google Places&#8482;&#8221; - American Express OpenForum</title>
      <link>http://www.yodle.com/company/media-coverage/5-tips-for-making-the-most-of-google-places/</link>
      <guid>http://www.yodle.com/company/media-coverage/5-tips-for-making-the-most-of-google-places/</guid>
      <description><![CDATA[<p>This article outlines steps local businesses can take to benefit from Google Places. Yodle chief product and marketing officer, Louis Gagnon, gives advice on how to best incorporate brand attributes into search strategies. </p>

]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2010-11-15T16:26:15+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Changes to Google+ Local&#8482;: What You Need to Know Right Now&#8221; - American Express OpenForum</title>
      <link>http://www.yodle.com/company/media-coverage/changes-to-google-local-what-you-need-to-know-right-now/</link>
      <guid>http://www.yodle.com/company/media-coverage/changes-to-google-local-what-you-need-to-know-right-now/</guid>
      <description><![CDATA[<p>This piece calls attention to changes in how Google Local returns search results. Louis Gagnon, chief product and marketing officer, Yodle, helps explain Google&#8217;s shift towards becoming more of a directory than simply a bridge to other sites. </p>

]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2010-11-09T16:38:36+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Miami, Not Money, Motivates Sales Team&#8221; - SalesforceXP Magazine</title>
      <link>http://www.yodle.com/company/media-coverage/miami-not-money-motivates-sales-team/</link>
      <guid>http://www.yodle.com/company/media-coverage/miami-not-money-motivates-sales-team/</guid>
      <description><![CDATA[<p>This piece explores what motivates sales people and finds that monetary rewards aren&#8217;t always the most powerful tool; often, working towards something more tangible or team-building experiences are what get people going!</p>

]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2010-09-27T16:44:26+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Are You Driving Patients to Your Door or Down the Street?&#8221; - McKenzie Management Newsletter</title>
      <link>http://www.yodle.com/company/media-coverage/are-you-driving-patients-to-your-door-or-down-the-street/</link>
      <guid>http://www.yodle.com/company/media-coverage/are-you-driving-patients-to-your-door-or-down-the-street/</guid>
      <description><![CDATA[<p>In this installment of the McKenzie eNewsletter, CEO Sally McKenzie talks with Yodle co-founder Ben Rubenstein about the effectiveness of tracking local online marketing campaigns and how Yodle works to promote small businesses.</p>

]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2010-09-24T16:47:56+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;How to Support Your Staff&#8221; - Inc.com</title>
      <link>http://www.yodle.com/company/media-coverage/how-to-support-your-staff/</link>
      <guid>http://www.yodle.com/company/media-coverage/how-to-support-your-staff/</guid>
      <description><![CDATA[<p>This article highlights ways in which companies can cultivate a creative, supportive environment to challenge employees to excel past their perceived potential. The author talks to Yodle&#8217;s Mike Deluca about how he motivates his sales team.&nbsp; </p>

]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2010-09-20T16:48:20+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;The World of Local Online Advertising&#8221; - Search Marketing Standard</title>
      <link>http://www.yodle.com/company/media-coverage/the-world-of-local-online-advertising/</link>
      <guid>http://www.yodle.com/company/media-coverage/the-world-of-local-online-advertising/</guid>
      <description><![CDATA[<p>Yodle CEO Court Cunningham was interviewed for the Fall 2010 issue of Search Marketing Standard Magazine. You can see the full article here.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2010-09-09T16:51:49+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Meet NY&#8217;s Fastest-Growing Companies&#8221; - Crain&#8217;s New York Business</title>
      <link>http://www.yodle.com/company/media-coverage/meet-nys-fastest-growing-companies/</link>
      <guid>http://www.yodle.com/company/media-coverage/meet-nys-fastest-growing-companies/</guid>
      <description><![CDATA[<p>This article calls attention to the companies that make up just under a fifth of the 48 New York area companies listed with the fastest-growing revenues tracked by Inc. magazine. Yodle is among the 500 total that made the list and Yodle&#8217;s Mike Deluca comments on what&#8217;s happening in The Big Apple. </p>

]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2010-08-27T16:52:57+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Yodle Draws Crowd to Boston Job Fair as Company Tries to Fill Nearly 80 Jobs&#8221; - Wicked Local</title>
      <link>http://www.yodle.com/company/media-coverage/yodle-draws-crowd-to-boston-job-fair-as-company-tries-to-fill-nearly-8/</link>
      <guid>http://www.yodle.com/company/media-coverage/yodle-draws-crowd-to-boston-job-fair-as-company-tries-to-fill-nearly-8/</guid>
      <description><![CDATA[<p>This article covers Yodle&#8217;s plans to grow their Boston staff. Yodle CEO Court Cunningham talks about why he likes Boston from a hiring perspective.</p>

]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2010-07-23T16:58:36+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;The Gigantic Pot Of Gold That Is The Local Advertising Market&#8221; - Business Insider</title>
      <link>http://www.yodle.com/company/media-coverage/the-gigantic-pot-of-gold-that-is-the-local-advertising-market/</link>
      <guid>http://www.yodle.com/company/media-coverage/the-gigantic-pot-of-gold-that-is-the-local-advertising-market/</guid>
      <description><![CDATA[<p>Yodle CEO Court Cunningham talks to Business Insider about how the search market has changed and what small businesses can do to adapt and benefit from local online advertising. View the video here. </p>

]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2010-07-19T17:01:24+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Book Review: Hows and Whys of Local Web Marketing&#8221; - ABA Banking Journal</title>
      <link>http://www.yodle.com/company/media-coverage/book-review-hows-and-whys-of-local-web-marketing/</link>
      <guid>http://www.yodle.com/company/media-coverage/book-review-hows-and-whys-of-local-web-marketing/</guid>
      <description><![CDATA[<p>Jake Silker, marketing director of Foster Bank, social media mogul for the Chicago American Marketing Association’s BrandSmart communications team, and one of ABA’s 2009 Financial Marketing Award winners, reviews Local Online Advertising for Dummies, by Yodle CEO Court Cunningham and marketer Stephanie Brown.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2010-07-15T17:02:00+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Ad Firm Looks to Hire 80 in Hub&#8221; - The Boston Herald</title>
      <link>http://www.yodle.com/company/media-coverage/ad-firm-looks-to-hire-80-in-hub/</link>
      <guid>http://www.yodle.com/company/media-coverage/ad-firm-looks-to-hire-80-in-hub/</guid>
      <description><![CDATA[<p>In this article Yodle reveals plans to host a job fair at their Boston office to add account representatives, client service managers, marketing specialists and more to their growing team.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2010-07-14T17:08:04+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Yodle Looks to Hire 80 in Boston&#8221; - The Boston Globe</title>
      <link>http://www.yodle.com/company/media-coverage/yodle-looks-to-hire-80-in-boston/</link>
      <guid>http://www.yodle.com/company/media-coverage/yodle-looks-to-hire-80-in-boston/</guid>
      <description><![CDATA[<p>This article shares Yodle&#8217;s plans to increase their Boston office from 20 employees to 80 within six to 12 months based on rising demand for SEO and SEM services. </p>

]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2010-07-13T18:11:28+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Yodle Plans to Hire Scores in Boston&#8221; - The Boston Business Journal</title>
      <link>http://www.yodle.com/company/media-coverage/yodle-plans-to-hire-scores-in-boston/</link>
      <guid>http://www.yodle.com/company/media-coverage/yodle-plans-to-hire-scores-in-boston/</guid>
      <description><![CDATA[<p>News of Yodle&#8217;s plans to hire scores in the Boston hub. </p>

]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2010-07-13T17:05:20+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Online Marketing Summer Reading With A Glass Of Wine&#8221; - MediaPost</title>
      <link>http://www.yodle.com/company/media-coverage/online-marketing-summer-reading-with-a-glass-of-wine/</link>
      <guid>http://www.yodle.com/company/media-coverage/online-marketing-summer-reading-with-a-glass-of-wine/</guid>
      <description><![CDATA[<p>Among other online marketing books, Laurie Sullivan reviews &#8220;Local Online Advertising for Dummies&#8221;, co-authored by Yodle CEO Court Cunningham and local business consultant Stephanie Brown.</p>

]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2010-06-03T18:18:29+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Local Search Heats Up&#8221; - Bloomberg Businessweek</title>
      <link>http://www.yodle.com/company/media-coverage/local-search-heats-up/</link>
      <guid>http://www.yodle.com/company/media-coverage/local-search-heats-up/</guid>
      <description><![CDATA[<p>Nick Leiber discusses the ways in which both large corporations and start-ups are focusing on serving small, local businesses.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2010-05-27T18:25:52+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;How SMBs Can Profit From Local Online Advertising&#8221; - InformationWeek SMB</title>
      <link>http://www.yodle.com/company/media-coverage/how-smbs-can-profit-from-local-online-advertising/</link>
      <guid>http://www.yodle.com/company/media-coverage/how-smbs-can-profit-from-local-online-advertising/</guid>
      <description><![CDATA[<p>Benjamin Tomkins of InformationWeek SMB interviews Court Cunningham, CEO, Yodle. Cunnigham shares his thoughts about search marketing, social media, website design branding, and more. </p>

]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2010-05-26T18:32:04+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;How Recruiters are Using Social Media for Real Results&#8221; - Mashable</title>
      <link>http://www.yodle.com/company/media-coverage/how-recruiters-are-using-social-media-for-real-results/</link>
      <guid>http://www.yodle.com/company/media-coverage/how-recruiters-are-using-social-media-for-real-results/</guid>
      <description><![CDATA[<p>Yodle recruiter Aviv Wecler weighs in on how social media can be a beneficial tool that contributes to intelligent hiring processes and decision-making.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2010-04-19T21:33:41+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Yodle Expanding SkySong Office&#8221; - Arizona Republic</title>
      <link>http://www.yodle.com/company/media-coverage/yodle-expanding-skysong-office/</link>
      <guid>http://www.yodle.com/company/media-coverage/yodle-expanding-skysong-office/</guid>
      <description><![CDATA[<p>This article shares Yodle&#8217;s plans to triple their staff at their office at SkySong, the ASU Scottsdale Innovation Center, making Yodle the third-largest tenant.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2010-04-12T21:40:42+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Yodle Writes The Book on Local Online Advertising&#8221; - Wall Street Journal Digits</title>
      <link>http://www.yodle.com/company/media-coverage/yodle-writes-the-book-on-local-online-advertising/</link>
      <guid>http://www.yodle.com/company/media-coverage/yodle-writes-the-book-on-local-online-advertising/</guid>
      <description><![CDATA[<p>Ty McMahan shares the release date for &#8220;Local Online Advertising For Dummies&#8221;, co-authored by Yodle CEO Court Cunningham and business consultant Stephanie Brown. Cunningham highlights challenges faced along the way. </p>

]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2010-04-06T21:45:03+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;The Early Show on CBS Who&#8217;s Hiring?&#8221; - Yodle listed on The Early Show</title>
      <link>http://www.yodle.com/company/media-coverage/the-early-show-on-cbs-whos-hiring/</link>
      <guid>http://www.yodle.com/company/media-coverage/the-early-show-on-cbs-whos-hiring/</guid>
      <description><![CDATA[<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/oWlJi0IVmI4&amp;hl=en_US&amp;fs=1&amp;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/oWlJi0IVmI4&amp;hl=en_US&amp;fs=1&amp;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object>

<p>&nbsp;</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2010-03-27T21:52:22+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Entrepreneur&#8217;s Journal: Get Customers Clicking and Calling with Online Local Ads&#8221; - Blogging Stocks</title>
      <link>http://www.yodle.com/company/media-coverage/entrepreneurs-journal-get-customers-clicking-and-calling-with-online-l/</link>
      <guid>http://www.yodle.com/company/media-coverage/entrepreneurs-journal-get-customers-clicking-and-calling-with-online-l/</guid>
      <description><![CDATA[<p>In this article, business advisor Tom Taulli talks with Yodle, Intuit, and Web.com to gain insight on local advertising and discuss the required tools to launch a successful campaign.</p>

]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2010-03-01T14:19:03+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Yodle Organic Shows Promise for Small Business Owners&#8221; - SEM Showdown</title>
      <link>http://www.yodle.com/company/media-coverage/yodle-organic-shows-promise-for-small-business-owners/</link>
      <guid>http://www.yodle.com/company/media-coverage/yodle-organic-shows-promise-for-small-business-owners/</guid>
      <description><![CDATA[<p>Sean Hakes, an independent online marketing consultant reviews Yodle Organic and says it is a revolutionary tool for small business owners. </p>

]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2010-02-24T14:24:33+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Yodle Organic Product Shows Industry Direction&#8221; - Screenwerk</title>
      <link>http://www.yodle.com/company/media-coverage/yodle-organic-product-shows-industry-direction/</link>
      <guid>http://www.yodle.com/company/media-coverage/yodle-organic-product-shows-industry-direction/</guid>
      <description><![CDATA[<p>Greg Sterling, founding principal of Sterling Market Intelligence (SMI) - a consulting and research firm focused on the Internet&#8217;s influence on offline consumer purchase behavior - reviews the value of Yodle&#8217;s organic SEO product.</p>

]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2010-02-16T14:30:23+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Yodle Organic Focuses on Boosting Search Rankings&#8221; - BIA/Kelsey Blog</title>
      <link>http://www.yodle.com/company/media-coverage/yodle-organic-focuses-on-boosting-search-rankings/</link>
      <guid>http://www.yodle.com/company/media-coverage/yodle-organic-focuses-on-boosting-search-rankings/</guid>
      <description><![CDATA[<p>This article features the roll out of &#8220;Yodle Organic&#8221; and Court Cunningham, Yodle CEO, talks about how SEO and SEM complement one another.</p>

]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2010-02-16T14:25:41+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Yodle launches Organic to optimize web traffic and leads for small businesses&#8221; - VentureBeat</title>
      <link>http://www.yodle.com/company/media-coverage/yodle-launches-organic-to-optimize-web-traffic-and-leads-for-small-bus/</link>
      <guid>http://www.yodle.com/company/media-coverage/yodle-launches-organic-to-optimize-web-traffic-and-leads-for-small-bus/</guid>
      <description><![CDATA[<p>This article spolights Yodle&#8217;s new product launch - Yodle Organic.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2010-02-09T14:33:39+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Three Start-Ups Ask, What Online Ad Slump&#8221; - The Wall Street Journal</title>
      <link>http://www.yodle.com/company/media-coverage/three-start-ups-ask-what-online-ad-slump-yodle/</link>
      <guid>http://www.yodle.com/company/media-coverage/three-start-ups-ask-what-online-ad-slump-yodle/</guid>
      <description><![CDATA[<p>In this article writer Ty McMahan explains why Yodle prospered while other companies struggled during an online advertising budget meltdown.</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2010-02-05T14:36:52+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Yodle Has Investors Singing Its Tune&#8221; - The New York Times</title>
      <link>http://www.yodle.com/company/media-coverage/yodle-has-investors-singing-its-tune/</link>
      <guid>http://www.yodle.com/company/media-coverage/yodle-has-investors-singing-its-tune/</guid>
      <description><![CDATA[<p>This article shares news that Yodle received $10 million in a fourth round of funding, led by JAFCO Ventures. </p>

]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2010-02-02T14:39:11+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Local Advertising Booster Yodle Raises Another $10 Million&#8221; - TechCrunch</title>
      <link>http://www.yodle.com/company/media-coverage/local-advertising-booster-yodle-raises-another-10-million/</link>
      <guid>http://www.yodle.com/company/media-coverage/local-advertising-booster-yodle-raises-another-10-million/</guid>
      <description><![CDATA[<p>This post on TechCrunch shares growth figures for Yodle&#8217;s fourth round of funding, bringing total financing to $38 million. </p>

]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2010-02-01T14:39:59+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;Small Business Tips For Online Advertising&#8221; - understandingmarketing.com</title>
      <link>http://www.yodle.com/company/media-coverage/small-business-tips-for-online-advertising/</link>
      <guid>http://www.yodle.com/company/media-coverage/small-business-tips-for-online-advertising/</guid>
      <description><![CDATA[<p>Yodle CEO Court Cunningham highlights basic tips for online advertising when launching a new campaign.</p>

]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2010-01-22T18:37:20+00:00</dc:date>
    </item>

    <item>
      <title>&#8220;INCOMING! OK, The Market Stinks, But People Are Still Hiring. Here&#8217;s Where.&#8221; - The New York Post</title>
      <link>http://www.yodle.com/company/media-coverage/incoming-ok-the-market-stinks-but-people-are-still-hiring-heres-where/</link>
      <guid>http://www.yodle.com/company/media-coverage/incoming-ok-the-market-stinks-but-people-are-still-hiring-heres-where/</guid>
      <description><![CDATA[<p>Writer Virginia Backitis takes a look at local employers whose businesses (and staff) are growing despite a depressed job market. Mike Deluca, sales VP at Yodle, explains that he can&#8217;t hire people fast enough.&nbsp; </p>

]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2010-01-18T18:42:07+00:00</dc:date>
    </item>

    <item>
      <title>“Small Business Promotion Online” - ABC News</title>
      <link>http://www.yodle.com/company/media-coverage/ceo-of-yodle-on-abcnews/</link>
      <guid>http://www.yodle.com/company/media-coverage/ceo-of-yodle-on-abcnews/</guid>
      <description><![CDATA[<p>Yodle CEO Court Cunningham discusses how the local online advertising industry is evolving and the benefits to small business owners.</p>

]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2009-05-14T20:41:38+00:00</dc:date>
    </item>

    <item>
      <title>CEO of Yodle on FOX Business News</title>
      <link>http://www.yodle.com/company/media-coverage/court-cunningham-on-fox/</link>
      <guid>http://www.yodle.com/company/media-coverage/court-cunningham-on-fox/</guid>
      <description><![CDATA[<p>Court Cunningham, CEO of Yodle discusses how small business owners can fight the looming recession with Local Online Advertising.</p>

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<p>&nbsp;</p>]]></description>
      <dc:subject><![CDATA[Media Coverage]]></dc:subject>
      <dc:date>2008-02-20T22:09:27+00:00</dc:date>
    </item>

    
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