http://v2.yodle.com/press/ en ksilverman@yodle.com Copyright 2009 2009-11-18T15:11:00+00:00 http://www.yodle.com/press/detail/ceo_yodle_bia_kelsey_local_online_advertising_speech_ilm_09/ http://www.yodle.com/press/detail/ceo_yodle_bia_kelsey_local_online_advertising_speech_ilm_09/#When:15:11:00Z Court Cunningham CEO of Yodle, Inc. to Speak at ILM:09, BIA/Kelsey’s Annual Interactive Local Med Annual Interactive Local Media Conference, Dec. 9-11 in Los Angeles Yodle, Inc. (http://www.yodle.com) today announced that Court Cunningham, Yodle’s CEO, will be a featured speaker at Interactive Local Media 2009 (ILM:09), BIA/Kelsey’s annual local search and interactive local media conference, taking place Dec. 9-11, 2009 in Los Angeles, California. Cunningham will participate on a panel titled, Making Money With/For SMBs scheduled at 1:30pm PST on day 2 of the conference. “I’m excited to be a part of BIA/Kelsey’s Interactive Local Marketing conference this year,” said Yodle, Inc. CEO Court Cunningham. “In an increasingly complex advertising marketplace, we are finding that online advertising is the most effective way for local, small businesses to generate leads and new customers for their business, and is important to have this conversation at industry conferences like this.” “At ILM:09 top industry executives will share their insights about local search, local mobile, small-business targeting, multi-channel marketing, ad networks, community and the investment climate,” said Conference Cochairman Matt Booth, senior vice president and program director, Interactive Local Media, BIA/Kelsey. “We are fortunate to have Court Cunningham among our featured speakers, and we look forward to his contribution to the conference program.” About ILM:09 ILM:09 is BIA/Kelsey’s annual conference devoted to digital media with a local focus. This event provides a 360-degree view of the local marketplace, covering a range of important topics, including local search, mobile search, Internet Yellow Pages, vertical directories, Internet video, online classifieds and social media. For more information about ILM:09, visit http://www.kelseygroup.com/ILM2009. About Yodle, Inc. Yodle, http://www.yodle.com, a leader in local online advertising, connects local businesses with consumers in a process so simple and cost-effective that business owners can't imagine any other way to advertise. Yodle, http://www.yodle.com, has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online. Yodle, http://www.yodle.com, is headquartered in New York, NY with a presence in 25 major cities across the United States and has hundreds of employees helping thousands of customers. # # # press releases 2009-11-18T15:11:00+00:00 http://www.yodle.com/press/detail/yodle_ceo_court_cunningham_borrell/ http://www.yodle.com/press/detail/yodle_ceo_court_cunningham_borrell/#When:19:48:00Z We’ve just named Yodle, Local.com and Yellowbook.com as the fastest-growing online advertising companies of 2009 (with revenues in excess of $25 million). To the left is our recent video interview with Yodle CEO Court Cunningham. Top executives from each of these companies will make a presentation at our 2010 Local Online Advertising Conference in New York, Feb. 8-9, 2010. news 2009-10-30T19:48:00+00:00 http://www.yodle.com/press/detail/the_sai_50_worlds_most_valuable_internet_startups1/ http://www.yodle.com/press/detail/the_sai_50_worlds_most_valuable_internet_startups1/#When:14:22:00Z Estimated Value: $300 million Business: SEM agency for local businesses Location: New York, NY More Info: About Yodle CEO: Court Cunningham Investors: Bessemer Venture Partners, Draper Fisher Jurvetson, Draper Fisher Jurvetson Growth and JAFCO Ventures Analysis:Another SEM agency that has done well the past year, Yodle specializes in helping local businesses drive customers to their sites and in some cases builds websites for some of its clients. We estimate $50 million in revenue this year and apply a 6-times multiple to arrive at a $300 million valuation. login, news, yodlereviews 2009-10-29T14:22:00+00:00 http://www.yodle.com/press/detail/http_wwwadweekcom_aw_content_display_news_digital_e3icf13d4806aba58de6a/ http://www.yodle.com/press/detail/http_wwwadweekcom_aw_content_display_news_digital_e3icf13d4806aba58de6a/#When:20:18:00Z - Katy Bachman Borrell Associates, a research firm specializing in local advertising, identified Yodle, Local.com and Yellowbook.com as the three fastest-growing local online advertising companies. The three were chosen from a list of 36 companies that had annual revenue of $25 million or more. Growth for the three firms -- all in local search marketing -- is exceeding the industry average, up 12 percent to $14.2 billion this year, per Borrell's recently released forecast. Yodle is on track to triple its 2009 revenue to about $75 million this year. Yellowbook.com is expected to double its revenue to about $390 million. Local.com is expected to grow its revenue by more than one-third to surpass $50 million. "A lot of online advertising companies don't make really all that much money," said Gordon Borrell, president of Borrell Associates. "They sound like great ideas, but there's no money behind it." Borrell's top three revenue performers have all agreed to participate in Borrell's 2010 Local Online Advertising Conference, scheduled for Feb. 8-9 in New York. login, news, yodlereviews 2009-10-27T20:18:00+00:00 http://www.yodle.com/press/detail/servicemaster_taps_yodle_as_exclusive_search_engine_marketer_for_all_franch/ http://www.yodle.com/press/detail/servicemaster_taps_yodle_as_exclusive_search_engine_marketer_for_all_franch/#When:13:42:00Z Residential and Commercial Services Network Signs with Yodle to Drive Online Marketing NEW YORK, NY (October 27th, 2009) – Yodle, Inc., a leader in local online advertising and lead generation, announced today that it has been selected as the exclusive preferred search engine marketing vendor for major franchise network ServiceMaster. YodleFranchise, which applies Yodle’s complete online advertising solution for individual local businesses to franchise operations, will help promote ServiceMaster’s network of franchises online, including Merry Maids, AmeriSpec, Furniture Medic, and ServiceMaster Clean. “Our network of home and business services is vast and growing – and we need a system that will efficiently and effectively promote all of our locations and licenses online and drive new business leads to each of them,” said ServiceMaster VP of Marketing Jim Wassell. “After putting the top players in the search engine marketing space through a rigorous selection process, we recognized Yodle as the best solution, and look forward to seeing the results they drive for our thousands of locations.” YodleFranchise, which launched over a year ago, is powered by Yodle’s robust online advertising platform, and helps individual local service-oriented businesses find new customers using the internet. In catering to the specialized needs of franchise operations like ServiceMaster, YodleFranchise organizes a franchise’s advertising efforts into one, large-scale, synchronized effort – all while carefully maintaining the local focus necessary to help drive results to individual locations. As a result, corporate offices can easily monitor and coordinate the campaigns of all their locations and/or franchisees without having to bring additional costly marketing personnel in house. “Like many large franchise networks, ServiceMaster needs an online marketing solution that’s large enough to handle its entire network, yet local enough to drive results to their individual locations,” said Yodle Senior Vice President of Sales and Marketing Mike DeLuca. “We have dedicated tremendous resources to building the technology and expertise that addresses the unique needs of multi-location businesses and large franchise organizations. We’re glad to be putting it to use with networks like ServiceMaster.” Demand for local advertising continues to rise, despite the economic downturn. According to Borrell data, there are 14.6 million SMBs across the country, and small and medium businesses are now investing in online advertising more than ever with $6.7 billion spent in local online interactive advertising last year. Yodle has seen 200% growth in 2009. Research firm Borrell Associates recently listed Yodle as the fastest-growing local Internet advertising company in 2009 (“2010 Outlook: Local Online Advertising, October 2009). About Yodle Yodle, a leader in local online advertising, connects local businesses with consumers in a process so simple and cost-effective that business owners can't imagine any other way to advertise. Yodle has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online. Yodle is headquartered in New York, NY with a presence in 25 major cities across the United States and has hundreds of employees helping thousands of customers. About ServiceMaster ServiceMaster currently serves residential and commercial customers through a network of over 5,500 company-owned locations and franchised licenses. The Company's brands include TruGreen, TruGreen LandCare, Terminix, American Home Shield, ServiceMaster Clean, Merry Maids, Furniture Medic, and AmeriSpec. The core services of the Company include lawn care and landscape maintenance, termite and pest control, home warranties, disaster response and reconstruction, cleaning and disaster restoration, house cleaning, furniture repair, and home inspection. login, news, press releases, yodlereviews 2009-10-27T13:42:00+00:00 http://www.yodle.com/press/detail/yodle_tops_annual_list_of_fastest_growing_locally_based_media_companies/ http://www.yodle.com/press/detail/yodle_tops_annual_list_of_fastest_growing_locally_based_media_companies/#When:13:05:00Z Borrell Associates Report Shows Search Advertising Up, Classifieds and Banner Ads in Steep Decline New York, NY (October 7, 2009) – Advertising research firm Borrell Associates ranked Yodle the fastest-growing, locally-focused online advertising company today, ahead of 33 other companies, including YellowBook.com, ReachLocal and Local.com. Yodle, which tops the list for its second year in a row, is expected to see its revenues nearly triple in 2009. Yodle has over 300 employees in five offices across the U.S. and works with over 6,000 local advertisers. “I think Yodle is spot on with its sales pitch and its products,” said Gordon Borrell, CEO of Borrell Associates. “They’re in a sweet spot right now – serving small businesses that have become disillusioned with traditional marketing and want to try something where they can see the results. The sales pitch is right on the mark: ‘How can we help you?’ as opposed to, ‘I’d like to tell you about what I’m selling.’” The report findings point to a major shift in online advertising, revealing that companies who sell search and video advertising are increasing their sales – while those who rely chiefly on banner sales or classified up-sells are in steep declines. “Local business owners now have a huge opportunity to advertise online and drive real leads to their business – and they’re taking advantage of it in droves,” said Yodle CEO Court Cunningham, who will keynote Borrell Associates’ Local Interactive Advertising conference in February 2010. “In an increasingly fragmented market, we are finding that online advertising is the most effective way for local businesses to generate leads and new customers for their business.” About Yodle Yodle, a leader in local online advertising, connects local businesses with consumers in a process so simple and cost-effective that business owners can't imagine any other way to advertise. Yodle has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online. Yodle is headquartered in New York, NY with a presence in 25 major cities across the United States and has hundreds of employees helping thousands of customers. About Borrell Associates Borrell Associates is the leading provider of local advertising research, data and strategic analysis. The company has offices in Williamsburg, Va., and Seattle, Wash., and provides detailed market advertising reports for hundreds of local media companies, including Local Online Ad Spending, Local Ad $pending Report (LA$R®) and customized reports for any U.S., Canadian or U.K. market. For more information, visit http://www.borrellassociates.com/. news, press releases 2009-10-07T13:05:00+00:00 http://www.yodle.com/press/detail/court_cunningham_on_fox/ http://www.yodle.com/press/detail/court_cunningham_on_fox/#When:16:58:00Z Court Cunningham, CEO of Yodle, discusses 21st Century Advertising on FOX. login, news 2009-09-02T16:58:00+00:00 http://www.yodle.com/press/detail/merchantcircle_launches_first_action_driven_results_program_for_local_busin/ http://www.yodle.com/press/detail/merchantcircle_launches_first_action_driven_results_program_for_local_busin/#When:21:12:00Z The Pay-Per-Action Program Leverages MerchantCircle’s 20 Million Monthly Unique Consumer Visitors and Drives More Local Customer Leads Los Altos, CA August 27, 2009— MerchantCircle, the nation’s largest online network of local business owners, today announced the launch of its Pay-Per-Action (PPA) Program, which provides partners and ad agencies access to over 20 million unique consumer visitors and 900,000 businesses who use the MerchantCircle network each month. The PPA platform enables partners to leverage the MerchantCircle network and deliver highly targeted customer leads to their local business clients on a pay-for-performance basis. Initial partners include OpenTable, Citysearch, ServiceMagic, Yodle, NearbyNow, eLocalListing and others. “We’ve teamed up with MerchantCircle to provide an additional source of targeted leads for our local business-owner clients,” says Court Cunningham, CEO of Yodle. “With MerchantCircle’s large local consumer traffic, our clients have even more opportunity to find more quality local leads. The best part is our clients only pay for performance.” Key benefits of PPA: * Lead delivery is highly targeted by locale and business category * Platform is fully automated and scalable * All activities are trackable * Participating businesses receive increased online visibility * Customers only pay for performance “We’re excited about this new platform, which benefits local business owners during the recession, and helps put their marketing dollars to work in a way that translates into tangible customers as a result,” says Darren Waddell, Vice President of MerchantCircle. “With more than 20 million unique visitors a month and growing, we’re committed to helping all local business owners by connecting them with local customers seeking their products and services.” The PPA launch comes on the heels of recent partnerships with Web.com, a leading provider of online marketing, and Demand Media, the leader in distributed media. Both partnerships grow MerchantCircle’s local business community and improve the local search experience by providing consumers dynamic, relevant content. According to recent Quantcast data, MerchantCircle is now the 5th largest Internet Yellow Page (IYP) directory in the United States. news 2009-08-27T21:12:00+00:00 http://www.yodle.com/press/detail/spot_runner_chooses_yodle_as_local_ad_partner/ http://www.yodle.com/press/detail/spot_runner_chooses_yodle_as_local_ad_partner/#When:15:35:00Z New York-based online local ad network Yodle has been chosen by national ad services company Spot Runner to provide local ads in a deal that will bring a bevy of new customers to the fast-growing Yodle while allowing Spot Runner to maintain a local ad presence. Formed in 2005, Yodle has about 6,000 clients, said Joel Laffer, Yodle's senior director of marketing and business development. He would not reveal the privately held company's annual revenue but said there are slightly more than 300 employees and that the average Yodle customer spends $1,000 per month. Laffer said Yodle grew 700 percent from 2007 to 2008 and has grown an additional 200 percent so far this year. Spot Runner is a media buying platform over which small- and medium-sized companies can purchase media on TV and radio. Earlier this year, the company laid off 60 people and sold the assets of Weblistic, a local search ads provider it had acquired in 2008. In a statement announcing the Yodle partnership, Spot Runner President John Gentry said the deal will allow his company to focus on its Malibu Media Platform and on its national advertisers. Yodle won the pact after its performance was tested in a pilot program. Laffer noted that demand for local advertising continues to increase even as the economy struggles. "There's this huge shift happening for consumer eyeballs," he said. "A ton of people are shifting from offline to online in terms of looking for local businesses and small biz owners are now shifting with those eyeballs." Yodle will build Web sites for local advertisers, if they need them, and optimize their current sites. IT places local search ads on Google, Yahoo, Bing, AOL City Guide, Ask and about 75 other sites, said Laffer. By Fred Aun, ClickZ news 2009-08-11T15:35:00+00:00 http://www.yodle.com/press/detail/spot_runner_selects_yodle_as_its_provider_of_local_online_advertising_servi/ http://www.yodle.com/press/detail/spot_runner_selects_yodle_as_its_provider_of_local_online_advertising_servi/#When:12:56:00Z Los Angeles, CA and New York, NY (August 11, 2009) – Spot Runner, a technology company developing the next generation of advertising services, and Yodle Inc., a leading local online ad network, today announced a strategic partnership that makes Yodle the local online advertising partner for Spot Runner. As part of the partnership, Yodle will assume responsibility for providing local online advertising services for Spot Runner’s local online clients, including several noteworthy franchise accounts, and collaborate with Spot Runner on future opportunities. “Given our focus on the Malibu Media Platform and national advertisers, it was important for us to identify a strong strategic partner for our local online clients,” said John Gentry, president, Spot Runner. “Yodle is a leader in this space and can deliver effective results and customer service for small businesses.” Spot Runner conducted a pilot program to evaluate Yodle’s online lead generation services and based on the positive results, it selected Yodle as its local online advertising partner. “Yodle is proud to have been selected by Spot Runner after exceeding expectations during our pilot phase," said Yodle CEO Court Cunningham. "We've grown exponentially over the last year, and are excited by the opportunity to widen our customer pool even further. We look forward to delivering results to these new small business customers." Demand for local advertising continues to rise, despite the economic downturn. According to Borrell data, there are 14.6 million SMBs across the country, and small and medium businesses are now investing in online advertising more than ever with $6.7 billion spent in local online interactive advertising last year. About Spot Runner Headquartered in Los Angeles, Spot Runner is a technology-driven advertising services company that is revolutionizing the entire advertising process – including the way ads are created, targeted, bought and sold. It is dedicated to maximizing results for advertisers and to driving value for its media partners. Visit Spot Runner online at http://www.spotrunner.com. About Yodle Yodle provides local businesses with a simple and affordable way to get new customers and phone calls using online advertising. Yodle is transforming local online advertising by connecting local business owners with consumers in a simple, measurable and relevant way. Yodle has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online. Yodle is headquartered in New York, NY with a presence in 25 major cities across the United States and has hundreds of employees helping thousands of customers. To find out more about Yodle, go to http://www.yodle.com. press releases 2009-08-11T12:56:00+00:00