http://www.corp.yodle.com/ en tcuccia@profitfuel.com Copyright 2012 2012-01-31T17:23:11+00:00 http://www.yodle.com/media/detail/internet-and-digital-media-jobs-index-shows-significant-job-creation-b/ http://www.yodle.com/media/detail/internet-and-digital-media-jobs-index-shows-significant-job-creation-b/#When:17:23:11Z Nearly 350 New York and Boston Companies Employ 30,000, According to First Quarterly Report from Cook Associates Executive Search CHICAGO, Jan 31, 2012 (BUSINESS WIRE)—Cook Associates Executive Search (www.cookassociates.com/executive-search), a leading retained executive search firm, today released its first quarterly East Coast Internet and Digital Media Jobs Index, which tracks job creation at almost 350 digital media companies in Boston and New York. Cook Associates found that these two cities employ approximately 30,000 individuals in the digital media sector. According to John Barrett, a Managing Director in Cook Associate’s Digital Media Practice, “Silicon Valley is synonymous with venture capital, yet the East Coast has also attracted significant venture capital dollars, especially in the explosive digital media sector. Boston and New York have exceptional talent pools that are growing. In addition, many of the largest public players such as Google continue to expand hiring on the East Coast. We found a number of surprises in Internet and digital media employment in New York and Boston. We’ll be following digital media hiring trends as we benchmark industry growth in these cities.” Index data indicate that New York is home to a larger number of newer companies that have emerged in the past five years. While Boston’s hiring trends will continue to be favorable, Internet and digital media headcount in New York City in the future will likely grow at a faster rate given the current venture investment trends favoring that city. Another proof-point of New York City’s surge in start-up activity is that only 50 percent of NYC-based employees work for a publicly-traded company, whereas 59 percent of Boston-based employees work for public companies, reflecting that many of the older start-ups in Boston have been gobbled up by larger enterprises. Barrett noted, “Our study focused on identifying those Internet and digital media companies with 10 or more employees. We tallied more than 10,900 digital media employees in Boston while there are over 19,600 in New York City. Despite Boston not being known as a large consumer-driven town, we were surprised to find over 6,400 people employed in consumer Internet companies, about 59 percent of the total for the city. By comparison, New York City has approximately 13,500 employees, or 71 percent of the total, in the consumer Internet sector. Not surprisingly, large national players such as Google, Yahoo and AOL, each have large offices in both cities. Up-and-coming employers in New York include Gilt Groupe, Etsy, Yodle and Ideeli while Boston has Wayfair, Hubspot, Rue La La and Carbonite.” New York data: 230 Internet and digital media companies who have 10+ employees in New York City —50% of companies are consumer-focused vs. 50% business-focused —Top 20% of largest employers in NYC employ 68% of the headcount Approximately 19,600 NYC-based employees among those 230 companies —50% working in public companies vs. 50% in private companies —71% working in consumer-focused companies vs. 29% in business-focused companies Boston data: 116 Internet and digital media companies who have 10+ employees in Boston —46% of companies are consumer-focused vs. 54% business-focused —Top 20% largest employers in Boston employ 67% of the headcount Approximately 10,900 Boston-based employees among those 116 companies —59% working in public companies vs. 41% in private companies —59% working in consumer-focused companies vs. 41% in business-focused companies Cook surveyed only pure-play Internet and digital media companies. Based on its research, the company believes that the businesses surveyed represent more than 90% of the Internet and digital media employees in New York and Boston. Virtually all companies in the survey are currently or were previously financed by venture capital investors. Major digital sub-sectors covered include media/content, social networking, advertising, mobile media/commerce, e-commerce, video, local, analytics and marketing software. Excluded from the survey were digital-focused employees of “traditional” companies and digital ad agencies. Cook’s East Coast Internet and Digital Media Jobs Index is current as of January 1, 2012. For more information about Cook Associates’ Digital Media practice, please visit http://www.cookassociates.com/executive-search/practice-areas/digital-media—-entertainment/ Follow Managing Director John Barrett on Twitter at @jbarrett. About Cook Associates Executive Search Cook Associates provides retained executive search services to multinational corporations, early-stage entrepreneurial companies, midcap, privately held and family-owned businesses, as well as venture capital- and private equity-backed firms. The company’s reputation as a trusted business advisor is built on decades of successfully identifying and guiding clients to the right solutions to drive performance and gain competitive advantage. For more information, visit www.cookassociates.com. news 2012-01-31T17:23:11+00:00 http://www.yodle.com/media/detail/yodle-supports-search-for-rogers-north-of-the-border/ http://www.yodle.com/media/detail/yodle-supports-search-for-rogers-north-of-the-border/#When:21:11:55Z Rogers Communications should help digital marketing company Yodle reach a $100 million annual run rate as the company exits startup mode and heads into adolescence. Yodle CEO Court Cunningham said the Canadian data-and-voice phone services company will become the digital marketing firm’s value-added reseller (VAR) of search and social services. Rogers signed an exclusive partnership with Yodle to offer paid search, search engine optimization and display advertising to small and medium-sized businesses (SMB). Aside from selling broadband and mobile services to SMBs, Rogers will sell search marketing and Web optimization services and Yodle will be responsible for fulfillment. Cunningham said the digital marketing company is profitable. In 2011, it generated less than $100 million, but he said that if last quarter’s revenue is annualized, by the end of 2012 the numbers should tell another story. Rogers will help Yodle achieve that run rate by helping SMBs in Canada build and optimize Web sites. He estimates only 45% of the 2 million SMBs in Canada have a Web site—and that does not include mobile Web sites. About 20% of all queries that Yodle handles come from mobile devices, Cunningham said. Mobile search queries tend to be more local, and convert into business at a higher rate. Supporting both mobile and desktop search and social marketing in Canada, Milind Mehere takes on the role of general manager to oversee the Canadian business and alliance. This is not Yodle’s first VAR partnership. The company works with four others in the United States, including the Chicago Sun Times. About 700 employees in the U.S. support 30,000 customers. The company ranked 21 in Deloitte’s 2011 Technology Fast 500, resulting from the company’s 8,269% revenue growth during the past year. news 2012-01-23T21:11:55+00:00 http://www.yodle.com/media/detail/yodle-takes-local-search-marketing-success-international/ http://www.yodle.com/media/detail/yodle-takes-local-search-marketing-success-international/#When:17:00:51Z NEW YORK, Jan. 18, 2012 /PRNewswire via COMTEX/—Yodle, a leader in local online marketing, announced today an exclusive agreement with Rogers Communications, where Rogers will offer Yodle’s local online marketing services to small and medium-sized businesses in Canada. Rogers is Canada’s largest provider of wireless voice and data communications services and one of Canada’s leading providers of cable television, high-speed Internet and telephony services. Yodle currently provides websites, paid search marketing, search engine optimization and display advertising to nearly 28,000 local businesses in the U.S. Starting in 2012, small and medium-sized businesses in Canada will have access to Yodle’s online marketing services through Rogers. This alliance marks Yodle’s first foray into international markets. “Out of more than 2 million small and medium businesses in Canada, less than 45% have websites,” said Yodle CEO Court Cunningham. “Through our alliance with Rogers, we will quickly change that by making it easy for business owners, from Halifax to Vancouver, to attract local customers with a simple and cost-effective solution.” Through a software and platform licensing agreement, Yodle will accelerate the innovation and development of its platform, deepening existing features like mobile and social marketing services for small and medium-sized businesses across North America. Rogers ultimately selected Yodle in large part due to their expertise and track-record across sales, service, technology, product and marketing. Yodle has promoted Milind Mehere to General Manager to operate the Canadian business and to oversee the alliance. “Maintaining a strong online presence is crucial to success for small and medium businesses in Canada,” said Melinda Rogers, SVP Strategy and Development, Rogers Communications. “We are thrilled to announce that we will be bringing Yodle’s expertise in local and online marketing to Canadian businesses in 2012.” news 2012-01-20T17:00:51+00:00 http://www.yodle.com/media/detail/rogers-communications-to-deliver-yodles-innovative-marketing-platform-/ http://www.yodle.com/media/detail/rogers-communications-to-deliver-yodles-innovative-marketing-platform-/#When:22:25:04Z NEW YORK, Jan. 18, 2012 /PRNewswire/—Yodle, a leader in local online marketing, announced today an exclusive agreement with Rogers Communications, where Rogers will offer Yodle’s local online marketing services to small and medium-sized businesses in Canada. Rogers is Canada’s largest provider of wireless voice and data communications services and one of Canada’s leading providers of cable television, high-speed Internet and telephony services. Yodle currently provides websites, paid search marketing, search engine optimization and display advertising to nearly 28,000 local businesses in the U.S.  Starting in 2012, small and medium-sized businesses in Canada will have access to Yodle’s online marketing services through Rogers. This alliance marks Yodle’s first foray into international markets. “Out of more than 2 million small and medium businesses in Canada, less than 45% have websites,” said Yodle CEO Court Cunningham. “Through our alliance with Rogers, we will quickly change that by making it easy for business owners, from Halifax to Vancouver, to attract local customers with a simple and cost-effective solution.” Through a software and platform licensing agreement, Yodle will accelerate the innovation and development of its platform, deepening existing features like mobile and social marketing services for small and medium-sized businesses across North America. Rogers ultimately selected Yodle in large part due to their expertise and track-record across sales, service, technology, product and marketing. Yodle has promoted Milind Mehere to General Manager to operate the Canadian business and to oversee the alliance. “Maintaining a strong online presence is crucial to success for small and medium businesses in Canada,” said Melinda Rogers, SVP Strategy and Development, Rogers Communications. “We are thrilled to announce that we will be bringing Yodle’s expertise in local and online marketing to Canadian businesses in 2012.” news 2012-01-19T22:25:04+00:00 http://www.yodle.com/media/detail/yodle-takes-local-search-marketing-success-international-through-an-al/ http://www.yodle.com/media/detail/yodle-takes-local-search-marketing-success-international-through-an-al/#When:14:04:04Z Rogers Communications, One of Canada’s Leading Communications Companies, to Deliver Yodle’s Innovative Marketing Platform and Products to SMBs Across Canada NEW YORK (January 18, 2011)—Yodle, a leader in local online marketing, announced today an exclusive agreement with Rogers Communications, where Rogers will offer Yodle’s local online marketing services to small and medium-sized businesses in Canada. Rogers is Canada’s largest provider of wireless voice and data communications services and one of Canada’s leading providers of cable television, high-speed Internet and telephony services. Yodle currently provides websites, paid search marketing, search engine optimization and display advertising to nearly 28,000 local businesses in the U.S.  Starting in 2012, small and medium-sized businesses in Canada will have access to Yodle’s online marketing services through Rogers. This alliance marks Yodle’s first foray into international markets. “Out of more than 2 million small and medium businesses in Canada, less than 45% have websites,” said Yodle CEO Court Cunningham. “Through our alliance with Rogers, we will quickly change that by making it easy for business owners, from Halifax to Vancouver, to attract local customers with a simple and cost-effective solution.” Through a software and platform licensing agreement, Yodle will accelerate the innovation and development of its platform, deepening existing features like mobile and social marketing services for small and medium-sized businesses across North America. Rogers ultimately selected Yodle in large part due to their expertise and track-record across sales, service, technology, product and marketing. Yodle has promoted Milind Mehere to General Manager to operate the Canadian business and to oversee the alliance. “Maintaining a strong online presence is crucial to success for small and medium businesses in Canada,” said Melinda Rogers, SVP Strategy and Development, Rogers Communications. “We are thrilled to announce that we will be bringing Yodle’s expertise in local and online marketing to Canadian businesses in 2012.” # # # About Yodle: Yodle, a leader in local online marketing and named #35 on the INC 500 List of fastest growing private companies in the U.S., connects thousands of local businesses with consumers in a process so simple and cost-effective that business owners can’t imagine any other way to advertise. Yodle has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online. Yodle is headquartered in New York, NY. press releases 2012-01-18T14:04:04+00:00 http://www.yodle.com/media/detail/relentless-customer-focus-saved-our-startup/ http://www.yodle.com/media/detail/relentless-customer-focus-saved-our-startup/#When:17:29:50Z Yodle co-founders Ben Rubenstein and John Berkowitz talk about how a change toward a customer-focused business strategy required intense data analyses and was a major adjustment that has driven the success of Yodle.  news 2011-12-20T17:29:50+00:00 http://www.yodle.com/media/detail/yodle-scottsdale-increases-lease-space-at-asu-innovation-center-skyson/ http://www.yodle.com/media/detail/yodle-scottsdale-increases-lease-space-at-asu-innovation-center-skyson/#When:19:15:00Z With plans to double the amount of employees in Q1, Yodle is expanding lease space by 12,000 square feet at Arizona State University Scottsdale Innovation Center, SkySong. Yodle is hiring sales, client services, and corporate personnel to fill the space, which will occupy a total of 26,521 square feet at ASU’s SkySong. “It’s been a good market for us,” said Michael Gordon, Yodle’s chief financial officer. “We’ve grown multiple times there. We’re fortunate to be a very dynamic, fast-growing company. We’re hiring in all of our departments ... and we have found the Scottsdale labor pool to be very attractive.” Read the full article and interview with Yodle’s chief financial officer, Michael Gordon.  news 2011-12-07T19:15:00+00:00 http://www.yodle.com/media/detail/yodles-co-founder-and-vp-of-national-accounts-published-in-franchising-worl/ http://www.yodle.com/media/detail/yodles-co-founder-and-vp-of-national-accounts-published-in-franchising-worl/#When:17:06:46Z Franchising World published “How to Make Online Display Advertising Work for You,” an article written by Yodle’s Co-founder and VP of National Accounts, John Berkowitz. The article discusses the top six critical components for creating a successful franchise display campaign.  news 2011-11-23T17:06:46+00:00 http://www.yodle.com/media/detail/lead411-2nd-annual-technology-200-list/ http://www.yodle.com/media/detail/lead411-2nd-annual-technology-200-list/#When:17:17:54Z Yodle ranks #35 on Lead411’s Technology 200 list of the fastest growing tech companies in the U.S. by the Digital Journal. For this year’s list, information services company Lead411 evaluated over 600 companies to rank the top 200 across multiple industries. news 2011-11-02T17:17:54+00:00 http://www.yodle.com/media/detail/yodle-ranks-21st-fastest-growing-company-in-north-america-on-deloittes/ http://www.yodle.com/media/detail/yodle-ranks-21st-fastest-growing-company-in-north-america-on-deloittes/#When:18:16:40Z Yodle Attributes 8,269% Revenue Growth to Relentless Drive to Create Affordable Local Search Marketing Opportunities for Business Owners NEW YORK, (October 20, 2011)— Yodle, America’s largest independent provider of local search marketing, today announced it ranked No. 21 in the Technology Fast 500™, the ranking of the 500 fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America.  Yodle’s revenue grew 8,269% between 2006 and 2010. Yodle CEO Court Cunningham credits the immense growth to the company’s innovative technology and optimization techniques that reduce the cost of generating new customers from the web and the popularity of its search engine marketing (SEM) and search engine optimization (SEO) services. “Yodle is a leader when it comes to creating innovative technology that helps businesses effectively and affordably invest in local online marketing,” said Cunningham. “And having just reached the 26,000 customer milestone this month, our growth is showing no sign of slowing. We are proud to be recognized for our hard work, and expect to expand even faster as local businesses shift even further into the online world.” Overall, 2011 Technology Fast 500™ companies achieved revenue growth ranging from 134 percent to 70,211% from 2006 to 2010, with an average growth of 1,736%. Yodle was one of only two New York City-based companies included in the top 25. ### About Yodle Yodle, a leader in local online marketing and named #35 on the INC 500 List of fastest growing private companies in the U.S., connects thousands of local businesses with consumers in a process so simple and cost-effective that business owners can’t imagine any other way to advertise. Yodle has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online. Yodle is headquartered in New York, NY. About Deloitte’s 2011 Technology Fast 500™ Technology Fast 500, which was conducted by Deloitte & Touche LLP, a subsidiary of Deloitte LLP, provides a ranking of the fastest growing technology, media, telecommunications, life sciences and clean technology companies –both public and private - in North America. Technology Fast 500 award winners are selected based on percentage fiscal year revenue growth from 2006 to 2010. In order to be eligible for Technology Fast 500 recognition, companies must own proprietary intellectual property or technology that is sold to customers in products that contribute to a majority of the company’s operating revenues. Companies must have base-year operating revenues of at least $50,000 USD or CD, and current-year operating revenues of at least $5 million USD or CD. Additionally, companies must be in business for a minimum of five years, and be headquartered within North America. press releases 2011-10-20T18:16:40+00:00