First Ever Comprehensive Book Covering Online Advertising for Local Business Owners
New York, NY – April 13, 2010 – Yodle, a leader in local online advertising and the fastest growing local media company in the United States, is proud to announce the publication of Local Online Advertising for Dummies, which is available nationwide today. The book is co-written by Yodle CEO Court Cunningham and is an all-inclusive guide to local online advertising. It will give local business owners of all sizes the tools they need to find new customers through the Internet.
"Local business owners are the hardest working people I know, so I am excited about the opportunity to make their job easier in taking that critical step online," said Yodle CEO and co-author of the book, Court Cunningham. "Yodle believes strongly in educating local business owners about the value of online advertising, and this book will empower them to make the best possible marketing decisions." He adds, "A large number of people on the Yodle team contributed to this book, and I could not be more proud of the result."
In the span of a decade, the number of consumers searching online for local businesses has gone from virtually nothing to more than 80%. Despite this shift in consumer behavior, there remains a significant amount of misinformation in the local business community about how to capitalize on this trend. This book is the first of its kind to take a holistic approach to educating local business owners on how to make the right advertising choices for their business. Other books have covered Facebook, website design or paid search advertising independently, but this book brings all of these topics and more into one complete marketing strategy.
"Local Online Advertising For Dummies helps companies plan and launch effective local advertising programs, draw traffic to their websites, create compelling social media campaigns, and more," said Andy Cummings, Vice President and Publisher, Wiley Technology Publishing. "Co-Author Court Cunningham is a leader in the advertising industry and has included loads of practical how-to information and real-world advice."
About Yodle: Yodle, a leader in local online advertising and named fastest growing local online advertising company by industry analyst Borrell Associates, connects thousands of local businesses with consumers in a process so simple and cost-effective that business owners can’t imagine any other way to advertise. Yodle has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online. Yodle is headquartered in New York, NY with a presence in 25 major cities across the United States. For more information on the book or to purchase a copy, please visit the Yodle Dummies® site.
For Dummies®: With near universal name recognition, more than 150 million books in print, and over 900 + topics, For Dummies is the world’s bestselling reference series. With loyal customers around the globe, For Dummies enriches people's lives by making knowledge accessible in a fun and easy way. Described by the N.Y. Times as “more than a publishing phenomenon, but a sign of the times,” For Dummies span every section of the bookstore, covering everything from health to history, music to math, sports to self-help, technology to travel, and more. The Dummies brand has expanded into new products and categories with an extensive licensed product line, including fitness and hobby DVDs, grilling kits, business software, cleaning products, automotive kits, craft kits, and apparel. For more information, visit Dummies.com. For Dummies is a branded imprint of Wiley.
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