New York City, NY January 29, 2010 — Yodle, a leader in local online advertising, today announced that several key members of the National Sales team would attend the 50th annual International Franchise Association Conference in San Antonio, TX Feb 5th thru 8th. Yodle Co-founder and Senior Director of National Accounts and Business Development, John Berkowitz will lead the team as they educate franchise owners on the power of local online advertising to drive leads to their business.
YodleFranchise, which launched over a year ago, is powered by Yodle's robust online advertising platform, and helps individual local service-oriented businesses find new customers using the internet. In catering to the specialized needs of franchise operations like ServiceMaster, TWO MEN AND A TRUCK®, Huntington Learning Centers, and Jiffy Lube YodleFranchise organizes a franchise's advertising efforts into one, large-scale, synchronized effort – all while carefully maintaining the local focus necessary to help drive results to individual locations. As a result, corporate offices can easily monitor and coordinate the campaigns of all their locations and/or franchisees without having to bring additional costly marketing personnel in house.
"The Yodle team is really excited to be coming back to IFA to celebrate the success we had in 2009 with several IFA franchises that we met at last year's show, as well as we are looking forward to creating new partnerships for 2010. " said John Berkowitz, Co-founder and Senior Director of National Accounts and Business Development. "This is one of the most important shows we attend all year and the opportunities to network with and educate key decision makers in franchise organizations has been a key driver of success. Also the value the team gets to increase our franchise expertise is priceless. "
Demand for local advertising continues to rise; 82% of consumers are searching online for local products and services. According to Borrell data, there are 14.6 million SMBs across the country, and small and medium businesses are now investing in online advertising more than ever with $6.7 billion spent in local online interactive advertising last year.
Yodle has seen 135% growth in 2009. Research firm Borrell Associates recently listed Yodle as the fastest-growing local Internet advertising company in 2009 ("2010 Outlook: Local Online Advertising, October 2009). Yodle also made the AlwaysOn OnMedia Top 100, and was listed by Silicon Alley Insider as one of the 50 most valuable internet start-ups.
Yodle, a leader in local online advertising, connects local businesses with consumers in a process so simple and cost-effective that business owners can’t imagine any other way to advertise. Yodle has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online. Yodle, is headquartered in New York, NY with a presence in 25 major cities across the United States and has hundreds of employees helping thousands of customers.
330 W 34th St.
New York, NY 10001