New York, NY - June 24, 2015 - Yodle, a leader in local online marketing, today released the results of an in-depth survey on consumer behavior and preferences related to local service businesses. The survey, “Yodle Insights: What Consumers Want from Local Businesses”, examines how U.S. consumers across the country find, choose, use and interact with these local businesses, and what they would most like from them. The survey also analyzes the local perception of businesses in 20 mid-market cities.
"We conducted this survey because we are committed to helping local businesses succeed,” said Paul Bascobert, President of Local at Yodle. “Although this survey confirms that local businesses are embraced by consumers, the results highlight that there are untapped opportunities for them to reach more consumers and improve the customer experience."
Key findings from the survey, “Yodle Insights: What Consumers Want from Local Businesses,” include:
About “Yodle Insights: What Consumers Want from Local Business” Survey
Yodle’s survey, “Yodle Insights: What Consumers Want from Local Business,” was conducted in April 2015 by Research Now, a third party research firm. The survey polled 6,058 consumers from across the country, including 200+ local respondents in 20 mid-market cities, for their perspective on service-oriented businesses such as healthcare providers, auto repair shops, contractors and professional services companies. The full report is available at www.yodle.com/m/consumersurvey. Additional data is available upon request to firstname.lastname@example.org.
Yodle helps local businesses to find and keep their customers simply and profitably. Yodle delivers a comprehensive platform that makes online marketing easy, affordable, and transparent for its 50,000+ local business clients. Yodle’s flagship product, Marketing Essentials™, includes a comprehensive desktop, mobile, web and social presence, reviews and offer management, and email campaign automation. Marketing Essentials can be supplemented with Yodle Ads, Yodle’s proprietary and optimized paid search technology. Also offered by Yodle is Lighthouse 360®, which automates many of our clients’ daily consumer interactions or office routines such as appointment reminders, leading to improved operational efficiency and business results. Additionally, Yodle offers Centermark®, intended to meet the unique marketing challenges of networked businesses helping them to unify, scale, and optimize their local and national strategies. Yodle currently has 200+ networked business clients including Miracle-Ear, TWO MEN AND A TRUCK®, and Cottman Transmission and Total Auto Care.
Yodle has been included on the Forbes list of America’s most promising companies for the last four years and has also won multiple awards for its business growth, job creation, technology innovation, and workplace and culture. For more information, visit www.yodle.com, www.lh360.com, www.yodlebrandnetworks.com or company career website.
330 W 34th St.
New York, NY 10001