Leading local online marketing firm generated over $130 million in revenue last year while enjoying accelerated growth and profitability
New York, NY – February 11, 2013 – Yodle, a leader in local online marketing, today announced highlights from 2012 that show strong momentum across the business. Over the last calendar year, the company exceeded its financial goals, integrated an award-winning mobile marketing solution into its product offering, and expanded internationally for the first time. Very few companies in local online marketing have been able to surpass the $100M revenue threshold while maintaining both high growth and profitability. Yodle is one of this select group.
The specifics of Yodle’s success during 2012 include:
Strong Financials: Yodle generated revenues of over $130 million in 2012, more than 50% above 2011, and a further acceleration from the strong 43% growth rate that the company enjoyed in 2011. Yodle has also achieved sustained profitability, allowing for further investment in innovation. Validating the company’s successful trajectory, Yodle was recognized as the ninth fastest growing business in New York by Crain’s New York Business and was also ranked #48 in the Deloitte Technology Fast 500 list.
Industry Leading Mobile Product Launch: Yodle made a significant investment in rolling out a complete mobile solution to new and existing customers at no additional charge. With mobile search expected to exceed desktop search for local business information by 2015, Yodle recognized the importance of mobile for the small business owner. Yodle’s solution – including mobile-optimized websites, mobile-specific ad bidding algorithm and mobile distribution – has gained immediate market traction. In December, Yodle won the Google AdWords™ Premier SMB Partner “Mobile Champion” Award for North America in recognition of the company’s industry leading focus on optimized mobile ad spending.
Successful International Partnership with Rogers: At the start of 2012, Rogers Communications, Inc., Canada’s leading provider of wireless voice and data communications services, entered an agreement to exclusively offer Yodle’s solutions to local businesses in Canada. The Yodle-powered platform, called OutRank by Rogers, has exceeded initial goals and is already making a difference for the significant number of Canadian small business customers that are using it.
Named Official Google Partner: Yodle was named a Google AdWords Premier SMB Partner making it one of only 16 companies in North America to earn such a distinction. This distinction enables Yodle to leverage additional insights from Google to help its team of hundreds of online marketing experts to further optimize customers’ spend on Google AdWords and ultimately generate more calls per dollar spent.
Growing Business for National Brands: Yodle continued to build out its client roster of large national brands. For example, Miracle-Ear signed a multi-year and multi-million dollar contract with Yodle to boost their online marketing ROI across thousands of locations and dealers, and Four Seasons Sunrooms penned a significant agreement with Yodle to build an online foundation and generate leads across its large franchise network. Several other long standing marquee franchise customers also signed contract extensions.
Award Winning Employer: All of Yodle’s offices – New York, Austin, Charlotte and Scottsdale – were recognized as “best places to work” by regional organizations and local business publications. Inc. Magazine also named Yodle as the biggest job creator in the advertising and marketing industry, and the 33rd largest job creating company in the country, in its inaugural Inc. Hire Power Awards.
“Yodle enjoyed a significant number of successes during 2012,” said Court Cunningham, CEO, Yodle. “We believe that this momentum will continue in 2013 and beyond. The value that we deliver to our customers, which is underscored by our proprietary marketing technology, scalable business model, and winning culture, puts us in a strong position to fully capitalize on the large market opportunity that lies before us.”
Yodle connects consumers to local businesses simply and cost-effectively. The combination of automated technology and comprehensive customer support makes Yodle easy to use. Yodle’s offering is also ROI-driven: local businesses set a budget for which they receive calls and emails from qualified consumers. Today, Yodle delivers results for more than 30,000 local businesses. To do so, Yodle establishes a comprehensive desktop and mobile web presence, implements unique SEO techniques, and deploys proprietary paid search technology that dynamically optimizes online media buys across multiple desktop and mobile outlets. Yodle’s solution also includes display advertising, review/offer management and a simple performance dashboard. Yodle’s competitive advantage is derived from the sheer scale of its local performance data across multiple industries. Yodle is ranked #26 in the Forbes list of America’s most promising companies. For more information, visit www.yodle.com or go to the Yodle company blog. You can also follow Yodle on Twitter, Facebook and Google+. If you’re interested in working at Yodle, visit the company careers website.