New York, NY – March 27, 2014 – Yodle, a leader in local online marketing, today announced another new feature that is immediately available to its local business clients — social media automation. The offering, delivered at no added fee, initially creates and then automatically updates local businesses' Facebook Pages with a business overview and description, photos, and customer reviews. It provides local businesses with an effective presence on Facebook at a time when 12% of local search is taking place on the social network (source: Yext).
"Our social media automation tool delivers an additional marketing essential to local businesses," said Court Cunningham, CEO at Yodle. "Across our platform, we are establishing a comprehensive web presence that includes social media, giving our clients the opportunity to maximize both customer retention and acquisition."
Yodle creates a business Facebook Page for each local business directly from its platform. Yodle can also synch to a local business' existing Facebook Page. Immediately after this, a small business is able to update their Facebook Page directly from Yodle's platform.
Yodle also automatically updates a client's Facebook Page with new customer reviews and photos of their business. By doing this, Yodle makes it easy for clients to keep their Facebook content fresh. They can engage with existing and potentially new customers, helping drive word of mouth and build an online community. As part of Yodle's recently announced reviews management and photo syndication offerings, the reviews and photos are also posted to a local business' website, and the photos are distributed to 45 directories.
"It is increasingly complicated for local businesses to navigate the constantly changing online marketing ecosystem," added Mr. Cunningham. "Our goal is to simplify success for the local business and social media automation is another way in which we are aligning with that value proposition."
Yodle empowers local businesses to find and keep their customers simply and profitably. Yodle offers all the online marketing essentials that local businesses need through one easy-to-use, affordable and automated platform, fully supported by a live customer service team. Today, Yodle simplifies success for 40,000+ local businesses with a comprehensive desktop and mobile web presence, social media automation, reviews management, Search Engine Optimization (SEO), listings distribution to 50+ directories, photos syndication, plus proprietary and optimized paid search technology — transparently reporting results in a performance dashboard. Also offered by Yodle is Lighthouse 360™, an award winning automated patient communications system that improves medical office efficiencies and reduces missed appointments. Additionally, Yodle delivers Centermark™, a distributed marketing automation platform that helps networked businesses unify, scale, and optimize their local and national marketing strategies. Yodle currently has 200+ networked business clients including Merry Maids, Miracle-Ear, and TWO MEN AND A TRUCK®.
Yodle is ranked #9 on the 2014 Forbes list of America's most promising companies and has won multiple awards for its business growth, job creation, technology innovation, and workplace and culture. For more information, visit www.yodle.com, www.lh360.com, www.yodlebrandnetworks.com or www.yodlecareers.com.
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