New York, NY – Jan 31, 2011 – Yodle, a leader in local online advertising, announced another stellar year of growth in 2010. The company reached a major milestone of 10,000 local business customers this past year, a 70% increase over 2009 and nearly three times the 26% industry growth rate, according to industry analyst BIA/Kelsey. This helped to earn Yodle the #35 position on the INC 500 list of the fastest growing private companies in the U.S. Additional elements of the company's growth include:
• Yodle Organic, a best-in-class, low-price SEO and social leads product that grew from zero to over 1,000 customers in its first year on the market.
• A successful market expansion in the franchise and manufacturer industries, adding clients such as TWO MEN AND A TRUCK® and MaidPro.
• Yodle also wrote the definitive book on local advertising with its co-authorship of Local Online Advertising for Dummies, the first comprehensive guide to educate local business owners about marketing online.
The results driven nature of online advertising has pushed local businesses to invest more than $19.6 billion in local online advertising throughout 2010. Yodle's unique approach of leveraging technology, data and marketing expertise has enabled thousands more business owners to successfully take advantage of the huge opportunity to grow their business through online marketing.
Yodle reinforced its commitment to innovation by significantly building out the product, marketing operations, and engineering teams. One key hire was Louis Gagnon, the former Senior Vice President of Global Products at Monster, who joined the company as Chief Product and Marketing Officer in July. Gagnon brings more than 18 years of marketing and product management experience to his role. With the addition of Gagnon and the growth of these critical departments, Yodle is poised to accelerate the launch of new world class products to the market in the first half of 2011 that harness the power of mobile, social and other new consumer trends.
"This has been an exciting year for us and for the industry. The growth of Yodle and companies like Groupon and Yelp validate the huge opportunity in the local space and the need to provide simple solutions that deliver tangible results for local business owners," said Yodle CEO Court Cunningham. He continued, "Looking forward, Yodle is committed to making 2011 another incredible year. We are laser focused on leading the industry by developing the best performing products in the market for our local business customers."
About Yodle: A leader in local online advertising and named fastest growing local online advertising company by industry analyst Borrell Associates, Yodle connects thousands of local businesses with consumers in a process so simple and cost-effective that business owners can't imagine any other way to advertise. Yodle has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online. Yodle is headquartered in New York, NY with a presence in 25 major cities across the United States.
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