Inclusion in premier program expands Yodle’s strategic partnership with Google and provides additional benefits to Yodle customers
New York, NY – September 13, 2012 – Yodle, a leader in local online marketing, today announced that the company has been named a Google AdWords™ Premier SMB Partner. The designation represents the latest collaboration between Yodle and Google, and provides added value to Yodle’s 30,000+ local business customers in the form of product expertise and go to market best practices.
“We are excited to have hand-picked, highly qualified companies like Yodle join the Google AdWords Premier SMB Partner Program,” said Ben Wood, Head of Americas Channel Sales, Google. “Small- and medium-sized businesses will not only benefit from Yodle’s online marketing expertise, but also from their years of experience in the local market.”
The Google AdWords Premier SMB Partner Program connects Google’s trusted and experienced AdWords partners with small- and medium-sized businesses that want expert help in creating, managing and optimizing their online advertising campaigns. In addition to in-depth AdWords expertise, partners provide full-service campaign management, detailed reporting, one-on-one customer support, and broad marketing guidance to help advertisers make the most of their campaigns. Yodle was a member of the first Google partner program in 2007 and, as a partner, works with Google to provide feedback on products and services that benefit local businesses.
“We are proud to expand our strategic partnership with Google,” said Louis Gagnon, Chief Product and Marketing Officer, Yodle. “Yodle customers already benefit from our proprietary marketing technology ClickRank™, which determines the appropriate combination of ad placements and formats to maximize quality leads across multiple channels. Being able to leverage additional insights from Google will now help our team of hundreds of online marketing experts to further optimize customers’ spend on Google AdWords and ultimately generate more calls per dollar spent.”
Premier SMB Partners meet Google’s highest standards and criteria for qualification, transparency, and customer service, which includes completing extensive Google product and account management training. This ensures they can provide small businesses with the most effective AdWords advertising solutions. For more information, go to the Google AdWords Premier SMB Partner site or directly to the Yodle partner profile on the site.
Yodle connects consumers to local businesses simply and cost-effectively. The combination of automated technology and comprehensive customer support makes Yodle simple to use. Yodle’s offering is also ROI-driven: local businesses set a budget for which they receive calls and emails from qualified consumers. Today, Yodle delivers results for more than 30,000 local businesses. To do so, Yodle establishes a comprehensive desktop and mobile web presence, implements unique SEO techniques, and deploys proprietary paid search technology that dynamically optimizes online media buys across multiple desktop and mobile outlets. Yodle’s solution also includes display advertising, review/offer management and a simple performance dashboard. Yodle’s biggest growing competitive advantage comes from the scale of its customers’ performance data across multiple industries. Yodle is ranked #26 in the Forbes list of America’s most promising companies. For more information, visit www.yodle.com, go to the Yodle company blog or see Yodle reviews from customers. You can also follow Yodle on Twitter, Facebook and Google+. If you’re interested in working at Yodle, visit the company careers website.