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Yodle Kicks off Strategic Partnership With Franchise Dynamics at 2011 IFA Convention

February 14, 2011

New York, NY – February 14, 2011 – Yodle, a leader in local online advertising, is excited to announce a new partnership with Franchise Dynamics, the leading national franchise sales outsourcing firm (FSO). Yodle will be the preferred online advertising vendor for Franchise Dynamics offering their franchisor clients the ability to expand and add new franchisees through a bevy of local online advertising strategies. The partnership will be announced at the 2011 International Franchise Association (IFA) Convention where Yodle is a key exhibitor for the third year in a row.

For more than five years, Yodle has been working with franchisors and franchisees to help them grow their business by providing our measurable search engine marketing (SEM), search engine optimization (SEO), website development and social media management products.  While this partnership is designed to leverage our innovative products to help franchisors attract new franchisees, Yodle also has a proven track record of success driving new customers to franchisees for clients like Two Men and a Truck and ServiceMaster.

“This is an exciting opportunity for Yodle to work with and learn from the best of the best in Franchising Sales,” said Vice President of National Accounts and company Co-Founder John Berkowitz. “Helping franchisors understand the power of online marketing to build their businesses is our mission, and we are proud to say that Franchise Dynamics is our partner.”

“Teaming up with Yodle is a great way to start off the New Year,” said Franchise Dynamics President and Chief Franchise Officer Robert Stidham. “Many franchises have been hunkered down and focused on maintaining their business, but this year we are already seeing a paradigm shift and a focus on growth. Yodle will help our franchise clients generate even more leads and reach their goals as quickly as possible.”

In addition to announcing this alliance with Franchise Dynamics at the 2011 IFA Convention, Yodle will also be offering free franchise online advertising assessments at their IFA booth to help franchise owners learn how to improve their online marketing performance.

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About Franchise Dynamics: Chicago-based Franchise Dynamics, is the nation’s leading “Franchise Sales Outsourcing” firm, providing full-cycle franchise sales services, along with franchise sales consulting, franchise sales training and Lead Qualification Services to more than 60 franchise companies of all sizes operating in virtually every segment of the franchise industry. Led by company president, Robert Stidham, their staff of 25 associates brings significant franchise industry expertise to creating successful franchise systems.

About Yodle, a leader in local online advertising and named #35 on the INC 500 List of fastest growing private companies in the U.S., connects thousands of local businesses with consumers in a process so simple and cost-effective that business owners can’t imagine any other way to advertise. Yodle has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online. Yodle is headquartered in New York, NY with a presence in 25 major cities across the United States.


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