Yodle, Inc. Launches HousingDownturn.org to Support Local Businesses in Home Improvement Industry

Yodle, a leader in local online advertising and lead generation, today launched HousingDownturn.org, a resource site which empowers small business owners in the contractor and home improvement industries with the information they need to grow their business in a slow market.

Online Advertising Company Offers Online Knowledge Center to Navigate Economic Lull

New York, NY (May 12, 2008) - Yodle, a leader in local online advertising and lead generation, today launched HousingDownturn.org, a resource site which empowers small business owners in the contractor and home improvement industries with the information they need to grow their business in a slow market.

The HousingDownturn.org website offers contractors and other home improvement service business owner's best practice marketing tips, guides, industry statistics and news. The site offers useful articles such as "Top 5 Local Online Marketing Mistakes for the Home Improvement Industry," and essential tips to help business owners close more sales and drive repeat business.

Yodle created HousingDownturn.org to help home improvement business owners make good marketing decisions at a time when bad decisions hurt the most. And as part of that effort, Yodle is also offering all contractors and home improvement businesses who visit HousingDownturn.org a free professionally designed Web site when they sign up for Yodle's local online advertising services.

"Now that over 75% of consumers are using the Internet to find contractors and other local businesses, Yodle is committed to helping contractors connect with these potential customers. We're sticking to our mission – and going above and beyond to give business owners a boost. HousingDownturn.org offers valuable, free tools they can use to keep those new jobs coming in," said Court Cunningham, CEO of Yodle.

Yodle offers a more measurable and modern alternative to the outdated Yellow Pages, previously the standard for small business advertising. Yodle's approach to simplifying online advertising for local businesses has driven 500% growth in the first quarter 2007 vs. first quarter 2008.

About Yodle
Yodle provides local businesses with a simple and affordable way to get new customers and phone calls using online advertising. Yodle, a company funded by Bessemer Venture Partners and Draper Fisher Jurvetson, is transforming local online advertising by connecting local business owners with consumers in a simple, measurable and relevant way. Yodle has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online. Yodle is headquartered in New York, NY with a presence in 18 major cities across the United States and has hundreds of employees helping thousands of customers. To find out more about Yodle, go to http://www.yodle.com.

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