New York, NY - October 21, 2015 - Yodle, a leader in local online marketing, has announced that Steve Power has joined the company as President of its Brand Networks business and will also be part of its executive management team. Mr. Power will lead all aspects of Yodle’s Brand Networks business, which through its flagship Centermark® product, enables multi-location businesses to unify, scale and optimize their local and national marketing. With almost 20 years of experience, Mr. Power brings to Yodle a stellar track record of success in enterprise sales, operations and client service within the local digital marketing space.
“We work with some of the biggest franchise networks in the country who rely on Centermark to empower seamless, data-driven collaboration on marketing activities between the corporate office and individual locations,” said Court Cunningham, CEO at Yodle. “Steve’s experience will be critical in helping us further build our customer base, as well as provide even greater value to our existing clients.”
Most recently, Mr. Power was the President of Bigcommerce, a SaaS ecommerce platform for both established and emerging brands across the world. He was responsible for all aspects of the company’s sales, marketing and client success, and with the team transformed the business from a start up to an industry leader. Before that, he was Chief Revenue Officer at Bigcommerce where he developed go to market and acquisition strategies that achieved exponentially high revenue and organizational growth.
Previously, Mr. Power spent nine years with ReachLocal, a digital marketing provider, where his positions included Chief Sales Officer, Executive Vice President – Global Sales Operations and CEO of the Australia office. Among other things, Mr. Power led a large global sales team at ReachLocal that generated over a half billion dollars in annual revenue across 15 countries. Other notable positions that he has held in the past include leadership roles at PMP Limited and Retail Directions.
“Online marketing is a critical success factor for multi-location businesses at both the corporate and local levels,” said Steve Power, President of Yodle Brand Networks. “I am delighted to join the phenomenal team here at Yodle that is committed to delivering highly innovative solutions to our customers helping them to be more successful.”
Yodle helps local businesses to find and keep their customers simply and profitably. Yodle delivers a comprehensive platform that makes online marketing easy, affordable, and transparent for its 50,000+ local business clients. Yodle’s flagship product, Marketing Essentials™, includes a comprehensive desktop, mobile, web and social presence, reviews and offer management, and email campaign automation. Marketing Essentials can be supplemented with Yodle Ads, Yodle’s proprietary and optimized paid search technology. Also offered by Yodle is Lighthouse 360®, which automates many of our clients’ daily consumer interactions or office routines such as appointment reminders, leading to improved operational efficiency and business results. Additionally, Yodle offers Centermark®, intended to meet the unique marketing challenges of networked businesses helping them to unify, scale, and optimize their local and national strategies. Yodle currently has 200+ networked business clients including Miracle-Ear and Cottman Transmission and Total Auto Care.
Yodle has been included on the Forbes list of America’s most promising companies for the last four years and has also won multiple awards for its business growth, job creation, technology innovation, and workplace and culture. For more information, visit www.yodle.com, www.lh360.com, www.yodlebrandnetworks.com or company career website.
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