Proven leader and entrepreneur will build out Yodle’s online marketing business for franchise, national brand, and dealer/manufacturer networks
New York, NY – June 3, 2013 – Yodle, a leader in local online marketing, has announced that Fred Voccola has joined the company as General Manager of its Brand Networks division and will also be part of its executive management team. Mr. Voccola will lead Yodle’s rapidly growing Brand Networks business, which provides a local marketing optimization platform for franchise, national brand, and dealer/manufacturer business networks. The division accounted for a significant part of Yodle’s $130+ million revenue in 2012. Mr. Voccola brings almost 20 years of experience in enterprise software, professional services, and technology sales and operations.
“Yodle’s unique product offering and local marketing optimization platform creates a major opportunity for us to delight multi-location businesses,” said Court Cunningham, CEO at Yodle. “The expertise that Fred brings to Yodle will enable us to grow the Brand Networks division, and to provide even better results and support to our customers.”
Mr. Voccola has a strong entrepreneurial drive and proven track record in growing and scaling innovative organizations. Mr. Voccola’s most recent position was as President of Nolio, Inc., an enterprise software business, where he was responsible for global P&L, sales, marketing, product management and business development. Mr. Voccola led the company’s successful sale to Computer Associates (NYSE: CA) earlier this year.
Previously, Mr. Voccola founded and built Trust Technology Corp, which offered a trade credit insurance risk management SaaS product to small businesses and enterprises. He led the growth of Trust Technology revenue rapidly upon starting the venture and eventually sold the company to FGI Finance. Prior to that, Mr. Voccola was co-founder and COO of Identify Software, providers of application development and performance solutions, which was acquired by BMC Software (NASDAQ: BMC). Under his leadership, revenues for the company increased from two million dollars to over $90 million over eight years.
“Yodle’s Brand Networks business has grown at a phenomenal rate over the last few years,” said Fred Voccola, General Manager of Yodle for Brand Networks. “My goal is to take our offering to the next level ensuring that CEOs and CMOs increasingly view Yodle’s platform as a standard piece of their operational stack. I look forward to working with our strong client services, product, marketing and sales teams to bring this vision to fruition.”
Yodle connects consumers to local businesses simply and cost-effectively. The combination of automated technology and comprehensive customer support makes Yodle easy to use. Today, Yodle delivers results for more than 35,000 local businesses. Yodle’s solution includes desktop & mobile web presence, SEO, and proprietary paid search technology, as well as relationship marketing, display advertising, and a simple performance dashboard. Yodle’s competitive advantage is derived from the sheer scale of its local performance data across multiple industries. Yodle is ranked #28 in the Forbes list of America’s most promising companies. For more information, visit www.yodle.com, www.yodle.net, or go to YouTube to see a video of Yodle reviews from our customers. You can also follow Yodle on Twitter, Facebook and Google+. If you’re interested in working at Yodle, visit the company careers website.
About Yodle for Brand Networks
Yodle for Brand Networks unifies, automates, and optimizes digital marketing for franchise, national brand, and dealer/manufacturer networks. Current customers include Ideal Image, Miracle-Ear, Merry Maids, and Cottman Transmission and Total Auto Care. Yodle for Brand Networks promotes and protects a client’s brand by managing each network business location’s personalized local digital marketing campaign consistently with corporate goals. To do so, Yodle for Brand Networks establishes a comprehensive desktop and mobile web presence, implements unique SEO techniques, and deploys proprietary paid search technology that dynamically optimizes online media buys across multiple desktop and mobile outlets. In addition, Yodle for Brand Networks provides an integrated platform and reporting dashboard that enables the CEO and CMO to oversee, monitor and gain insight into their marketing efforts, as well as for each location to see in real time how their digital marketing campaign is progressing.