New York, NY - June 2, 2014 - Yodle, a leader in local online marketing, has announced that Paul Bascobert has joined the company as President of Local and will also be part of its executive management team. Mr. Bascobert will lead Yodle's team of sales, client services and marketing professionals. He is responsible for further enhancing Yodle's go-to-market strategy and client-facing operations for local businesses. Mr. Bascobert brings 20 years of experience in the media, technology and marketing services spaces.
“Paul is a results-driven leader with a proven track record of building businesses,” said Court Cunningham, CEO at Yodle. “Paul's experience and expertise will be critical to further scaling Yodle and fully integrating our sales and services operations. He is tasked with building on the capabilities we already have in place for efficiently acquiring, onboarding and servicing our local business clients.”
Mr. Bascobert has spent the last four years at Bloomberg LP as the President of Bloomberg Businessweek and then also as Chief Operating Officer of Bloomberg Media. He re-launched Bloomberg Businessweek to critical acclaim resulting in an increase in market share for the publication. Mr. Bascobert also transformed Bloomberg's media assets into a thriving business enterprise.
Prior to that, Mr. Bascobert spent four years at Dow Jones & Co., first as Senior Vice President of Operations and then as Chief Marketing Officer. Mr. Bascobert streamlined business operations across the billion dollar media group while introducing new revenue generating innovations. He also revitalized P&L growth of all non-advertising based print, digital and mobile revenue. Previously, Mr. Bascobert was Executive Vice President of Braun Consulting leading its Media and Telecom practice, which he joined following a merger with Vertex Partners, a marketing and technology services company that he co-founded four years earlier.
“With its comprehensive, easy-to-use automated platform, Yodle is giving local businesses the opportunity to thrive in the increasingly complicated world of online marketing,” said Paul Bascobert, President of Local at Yodle. “I am delighted to join the talented team at Yodle to help the company maximize its market opportunity and to further delight our customers.”
Yodle empowers local businesses to find and keep their customers simply and profitably. Yodle offers all the online marketing essentials that local businesses need through one easy-to-use, affordable and automated platform, supported by a live customer service team. Today, Yodle simplifies success for 40,000+ local businesses with a comprehensive desktop and mobile web presence, social media automation, reviews and offers management, email marketing, Search Engine Optimization (SEO), listings distribution to 50+ directories, photos syndication, plus proprietary and optimized paid search technology - transparently reporting results in a performance dashboard. Also offered by Yodle is Lighthouse 360™, a business practice automation product, which automates many of our customers' daily consumer interactions or office routines such as appointment reminders, leading to improved operational efficiency and business results. Additionally, Yodle delivers Centermark™, a distributed marketing automation platform that helps networked businesses unify, scale, and optimize their local and national marketing strategies. Yodle currently has 200+ networked business clients including Merry Maids, Miracle-Ear, and TWO MEN AND A TRUCK®.
Yodle is ranked #9 on the 2014 Forbes list of America's most promising companies and has won multiple awards for its business growth, job creation, technology innovation, and workplace and culture. For more information, visit www.yodle.com, www.lh360.com, www.yodlebrandnetworks.com or company career website.
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