Two Leaders in Local Advertising Join Forces to Offer Complete Marketing Solution for Local Businesses
New York, NY/Englewood, CO – (March 29, 2010) Yodle, the fastest growing local online advertising company in the U.S. and The Berry Company LLC, a leading local search services company in the United States, announced a strategic partnership that will bring the power of web site creation and search engine marketing and optimization solutions to Berry’s approximately 260,000 small and medium-sized business clients. This new collaboration will combine Yodle’s innovative technology products and fulfillment with Berry’s best-in-class sales channel, providing a comprehensive solution set delivered via a local search services model.
“Yodle is honored to have been chosen for this partnership by Berry,” said Court Cunningham, CEO of Yodle. “It validates what we have always seen as the enormous online opportunity for local businesses. We have dedicated tremendous resources to serving the market and building the technology necessary to meet the needs of local businesses, and we look forward to delivering the power of online marketing to hundreds of thousands of valued Berry clients.”
More than 82 percent of all consumers search online for the local services they need, such as plumbers, dentists, and attorneys. However, only 56 percent of the small businesses providing these services have a website. More importantly, only a small percentage of these sites are optimized to improve both the volume and quality of traffic to their website.
“We look forward to building on our well-established client relationships to bring our advertisers best-in-class solutions from Yodle,” said Scott Pomeroy, president and CEO of The Berry Company. “With this alliance, our channel now has the products and technology to expand these relationships, serving as a ‘local leads agency’ for the many small and medium-sized businesses who rely on us for advice and solutions.”
About Yodle: Yodle, a leader in local online advertising and named fastest growing local online advertising company by industry analyst Borrell Associates, connects thousands of local businesses with consumers in a process so simple and cost-effective that business owners can’t imagine any other way to advertise. Yodle has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online. Yodle is headquartered in New York, NY with a presence in 25 major cities across the United States.
About The Berry Company LLC: The Berry Company LLC is a wholly-owned subsidiary of Local Insight Regatta Holdings, Inc. Berry is a leading provider of local search solutions, generating leads for its advertising clients and enabling consumers to efficiently find the products and services they need. The Berry Company serves advertising clients in 42 states, publishing more than 850 print Yellow Pages directories on behalf of approximately 130 telcos and other customers. As an authorized reseller of YELLOWPAGES.com™ in all of its markets, The Berry Company provides its clients with online listings and video advertising through this leading national Internet Yellow Pages site. The company also provides small and medium-sized businesses with website development and search engine marketing services and is a Google™ AdWords Authorized Reseller.