Former Expedia CFO brings 20 years of experience in leading public and private Internet and technology companies
New York, NY – December 5, 2012 – Yodle, a leader in local online marketing, today announced that Michael Adler has been named to its board of directors and has also been appointed as chairperson of the audit committee. Mr. Adler recently joined SquareTrade®, the top-rated protection plan company, as CFO and previously held executive level positions at other companies such as Expedia, Inc. (NASDAQ:EXPE), IAC/InterActiveCorp (NASDAQ:IACI), and Styleclick (NASDAQ: IBUY).
“The expertise and experience that Mike brings to Yodle will further strengthen our board of directors,” said Court Cunningham, CEO at Yodle. “Given Mike’s public company CFO experience and proven ability in scaling and growing large businesses, he will be a tremendous addition to our board and audit committee.”
Prior to starting his new position at SquareTrade, Mr. Adler spent nearly six years as EVP and CFO at Expedia, the world’s leading online travel agency, helping to lead the company to a 50%+ increase in net revenue and 400% growth in EPS. Before that, Mr. Adler held several roles at IAC, a leading Internet company, including SVP of Financial Planning and Analysis, where he oversaw a corporate team responsible for allocating resources across the company and driving the overall performance of numerous business units. While he was with IAC, Mr. Adler also served as the CEO and Chairman of the third party e-commerce platform provider Styleclick. Previously, Mr. Adler held senior positions at SchoolSports (now known as ESPN Rise) and Cheyenne Software, and also practiced corporate law earlier in his career.
“Yodle is one of the few companies that has cracked the code on local, having scaled the business to over $100M in revenue in large part because of the value it provides to its small business customers,” said Michael Adler, Board Director at Yodle. “I’m delighted to join Yodle’s board and look forward to helping the company continue to expand and scale in order to fully capitalize on a significant market opportunity.”
Yodle connects consumers to local businesses simply and cost-effectively. The combination of automated technology and comprehensive customer support makes Yodle easy to use. Yodle’s offering is also ROI-driven: local businesses set a budget for which they receive calls and emails from qualified consumers. Today, Yodle delivers results for more than 30,000 local businesses. To do so, Yodle establishes a comprehensive desktop and mobile web presence, implements unique SEO techniques that support a “first-page guarantee”, and deploys proprietary paid search technology that dynamically optimizes online media buys across multiple desktop and mobile outlets. Yodle’s solution also includes display advertising, review/offer management and a simple performance dashboard. Yodle’s competitive advantage is derived from the sheer scale of its local performance data across multiple industries. Yodle is ranked #26 in the Forbes list of America’s most promising companies. For more information, visit www.yodle.com, go to the Yodle company blog or see Yodle reviews from customers. You can also follow Yodle on Twitter, Facebook and Google+™. If you’re interested in working at Yodle, visit the company careers website.