Yodle customers can seamlessly leverage shift in consumer online search from desktop to mobile devices
New York, NY – June 27, 2012 – Yodle, a leader in local online marketing, today announced the integration of a complete mobile solution into its core product offerings. The solution, which includes a mobile-optimized website, as well as mobile ad bidding and distribution, has already been rolled out to most of Yodle’s 30,000+ small business customers at no additional charge and will be delivered to its new customers moving forward. This approach is part of Yodle’s ongoing commitment to generate quality inbound calls and emails at the lowest price possible from all available online marketing channels.
“Research shows that mobile search is expected to exceed desktop search for local information in the next three years,” said Louis Gagnon, Chief Product and Marketing Office, Yodle. “Small businesses simply cannot afford to ignore the importance of leveraging mobile as a marketing channel but it is a complex exercise for them to undertake cost-effectively, which is why we see mobile channel optimization as a core feature of our marketing and technology platform. We want the transition from desktop to mobile to be as smooth and as economically efficient as possible for our small business customers.”
With only seven percent of small businesses having mobile-optimized websites (source: BIA/Kelsey and vSplash) and with 51 percent of consumers more likely to purchase from businesses that have mobile-specific websites (source: Mobile Omnibus Survey), Yodle customers gain a significant competitive advantage. The look and feel of Yodle websites are now adapted and optimized for both desktop browsers and mobile devices.
Yodle’s mobile ad bidding and distribution provide customers with further significant benefits. First, Yodle has leveraged existing distribution partnerships to expand customers’ reach to 95% of all mobile browser search. From there Yodle’s proprietary media bidding technology ClickRank™ now optimizes an appropriate combination of ad placements across both mobile and desktop channels for each customer, protecting them from an increased price per lead that could potentially be created by a sudden change in supply and demand across platforms. Going forward, Yodle remains committed to establishing additional mobile distribution partnerships, including planned expansions into in-app search queries.
“Early results for our integrated solution are already strong,” added Gagnon. “Our customers are getting significant quality traffic through our mobile distribution and our new mobile optimized websites are converting that traffic into calls and emails at twice the rate that a desktop-only site would.”
Yodle connects consumers to local businesses simply and cost-effectively. The combination of automated technology and comprehensive customer support makes Yodle simple to use. Yodle’s offering is also ROI-driven: local businesses set a budget for which they receive calls and emails from qualified consumers. Today, Yodle delivers results for more than 30,000 local businesses. To do so, Yodle establishes a comprehensive desktop and mobile web presence, implements unique SEO techniques that support a “first-page guarantee”, and deploys proprietary paid search technology that dynamically optimizes online media buys across multiple desktop and mobile outlets. Yodle’s solution also includes display advertising, review/offer management and a simple performance dashboard. Yodle’s competitive advantage is derived from the sheer scale of its local performance data across multiple industries. Yodle is ranked #26 in the Forbes list of America’s most promising companies. For more information, visit www.yodle.com or go to the Yodle company blog. You can also follow Yodle on Twitter, Facebook and Google+™.