Los Angeles, CA and New York, NY (August 11, 2009) – Spot Runner, a technology company developing the next generation of advertising services, and Yodle Inc., a leading local online ad network, today announced a strategic partnership that makes Yodle the local online advertising partner for Spot Runner. As part of the partnership, Yodle will assume responsibility for providing local online advertising services for Spot Runner's local online clients, including several noteworthy franchise accounts, and collaborate with Spot Runner on future opportunities.
"Given our focus on the Malibu Media Platform and national advertisers, it was important for us to identify a strong strategic partner for our local online clients," said John Gentry, president, Spot Runner. "Yodle is a leader in this space and can deliver effective results and customer service for small businesses."
Spot Runner conducted a pilot program to evaluate Yodle's online lead generation services and based on the positive results, it selected Yodle as its local online advertising partner.
"Yodle is proud to have been selected by Spot Runner after exceeding expectations during our pilot phase,” said Yodle CEO Court Cunningham. “We’ve grown exponentially over the last year, and are excited by the opportunity to widen our customer pool even further. We look forward to delivering results to these new small business customers.”
Demand for local advertising continues to rise, despite the economic downturn. According to Borrell data, there are 14.6 million SMBs across the country, and small and medium businesses are now investing in online advertising more than ever with $6.7 billion spent in local online interactive advertising last year.
About Spot Runner
Headquartered in Los Angeles, Spot Runner is a technology-driven advertising services company that is revolutionizing the entire advertising process – including the way ads are created, targeted, bought and sold. It is dedicated to maximizing results for advertisers and to driving value for its media partners. Visit Spot Runner online at http://www.spotrunner.com.
Yodle provides local businesses with a simple and affordable way to get new customers and phone calls using online advertising. Yodle is transforming local online advertising by connecting local business owners with consumers in a simple, measurable and relevant way. Yodle has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online. Yodle is headquartered in New York, NY with a presence in 25 major cities across the United States and has hundreds of employees helping thousands of customers. To find out more about Yodle, go to http://www.yodle.com.
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