Pioneer of Online Advertising Joins Yodle

Yodle, a leader in online lead generation and Web services for local businesses, announced today that Iggy Fanlo, CEO of AdBrite and former President of Shopping.com, joined the Yodle Advisory Board where he joins Dr. Michael Kearns, Professor of Computer and Information Science at The University of Pennsylvania.

New York, NY Yodle, a leader in online lead generation and Web services for local businesses, announced today that Iggy Fanlo, CEO of AdBrite and former President of Shopping.com, joined the Yodle Advisory Board where he joins Dr. Michael Kearns, Professor of Computer and Information Science at The University of Pennsylvania.

Two-year-old Yodle, formerly NatPal, is revolutionizing the way small businesses position themselves in the local online ad market. Using ClickRank, its unique bidding algorithm for online ads, to drive new business leads by phone to local companies, the start-up offers a simple, reliable, and high performing alternative to the decades-old YellowPages.

Recognizing the model's enormous potential, a world-class team of Internet investors, advisors and managers are now quickly lining up to lead Yodle through its rapid national rollout. "Yodle has put together a phenomenal management team, and, by filling a local void overlooked by Google™ and Yahoo – one estimated at $100 billion – has become one of the fastest growing players in local online advertising," said Iggy Fanlo, CEO, AdBrite.

Yodle's approach to simplifying the online advertising for local businesses has driven 224% revenue growth in 2007 compared to 2006. Given the size of the local online ad market and the effectiveness of their solution, Yodle has seen its rate of growth increase over the last 6 months.

About Yodle
Yodle provides local businesses with a simple way to get more customers and phone calls using online marketing. Yodle is a Bessemer Venture Partners-funded company that is transforming local online advertising by connecting local business owners with consumers in a simple, measurable and relevant way. We target the $100 billion local advertising market by providing online lead generation and web services to small businesses. Yodle has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online. To find out more about Yodle, go to http://www.yodle.com

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