Online Sales Pro Joins Yodle, Inc.

Yodle announced today that Mike DeLuca has been named Vice President of Sales at the rapidly growing company.

Former Yahoo! VP Mike DeLuca Joins Yodle as VP of Sales

Company Sees 400% Year-Over-Year Growth on the Heels of a $12M Funding Round Led by Draper, Fisher, Jurvetson

New York, NY (February 11, 2008) – Yodle, Inc., a leader in local online advertising and lead generation, announced today that Mike DeLuca has been named Vice President of Sales at the rapidly growing company. DeLuca most recently served as Vice President of Sales for Yahoo! HotJobs, where he managed a team of 200 people during his four years with the company. He joins Yodle with more than 17 years of technology and online sales leadership experience.

Founded in 2005, Yodle makes buying online ads simple and easy for small businesses and offers a high-performing, affordable alternative to the outdated Yellow Pages, previously the standard for small business advertising.

"Yodle's strong position in this rapidly growing industry requires an experienced, entrepreneurial and aggressive leader for our sales group. We have found that person in Mike, and he will play a key role in driving continued dramatic growth for Yodle," said Yodle CEO Court Cunningham.

At Yahoo! HotJobs, DeLuca was responsible for leading Direct and Channel Sales for North America, and grew the organization's year-over-year Search and Display media revenue exponentially over the past several years. Prior to his time at Yahoo!, DeLuca led sales teams at EMC, StorageApps and Hewlett Packard. He was part of a 5-member executive team that sold StorageApps to HP in 2001.

"I am excited to join Yodle at such a key point in the evolution of the company. With a great product and even stronger sales organization, Yodle has the momentum to complete its drive to industry leadership," said DeLuca.

Yodle's unique approach to simplifying online advertising for local businesses has driven 400% growth in the fourth quarter 2007 vs. fourth quarter 2006. The company currently has hundreds of employees helping thousands of customers across the United States.

About Yodle, Inc.
Yodle provides local businesses with a simple and affordable way to get new customers and phone calls using online advertising. Yodle, a company funded by Bessemer Venture Partners and Draper Fisher Jurvetson, is transforming local online advertising by connecting local business owners with consumers in a simple, measurable and relevant way. Yodle has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online. Yodle is headquartered in New York, NY with a presence in 18 major cities across the United States and has hundreds of employees helping thousands of customers. To find out more about Yodle, go to

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