Miracle-Ear entrusts Yodle with local online marketing for its 1,300+ franchisees following proven increase in revenue
New York, NY – December 12, 2012 – Yodle, a leader in local online marketing, today announced that Miracle-Ear, the leading and most trusted resource for hearing solutions, has extended its multi-million dollar annual agreement with Yodle through December 2013. Yodle will continue to work on behalf of both the corporate team, and its 1,300 franchisees, in further accelerating what has become a key business growth engine for Miracle-Ear.
In just the first 60 days of the partnership, Yodle established a coherent and consistent local web presence for Miracle-Ear by launching 1,300 integrated desktop and mobile websites in concert with building a broad and deep online presence for all franchise locations through paid search, maps and directory listing optimization. This comprehensive campaign has resulted in 95% of the Miracle-Ear locations now having a first page search engine ranking within their geographic region and franchisees steadily securing a growing number of new customers.
“Prior to working with Yodle, we were taking a very different approach to online marketing,” said Heinz Ruch, CEO at Miracle-Ear. “The solutions implemented by Yodle have had a significant impact on our business because potential customers are now finding our franchise locations more frequently and efficiently when they conduct a search on their desktop or mobile device, and are engaging immediately with those locations. As a result, we are now delivering our industry leading hearing solutions to more people.”
Yodle’s services extend directly to each franchise owner. Over the last year, Yodle has engaged and educated local franchisees in online marketing strategy, both at regional meetings and through dedicated marketing specialists who offer guidance, review results, and answer questions. As a result of working with Yodle, Miracle-Ear also has improved the consistency of messaging from all franchisees, and bolstered the strength and effectiveness of its national marketing program.
“Yodle has proven to be a trusted and flexible business partner at both the franchisor and franchisee level,” said Mr. Ruch. “The Yodle team has truly become an integrated part of our business thanks to their tireless interaction with our franchisees and commitment to driving results.”
John Berkowitz, Co-founder and Vice President of National Accounts at Yodle added: “I’m delighted that Yodle will continue to have the opportunity to partner with Miracle-Ear. I’m confident that the speed of our work, the results we deliver, our ongoing commitment to fully integrating with the Miracle-Ear business, and our ability to stay on top of the constant changes in the online marketing landscape, means that we will continue to provide significant value to Miracle-Ear over the next year and beyond.”
Yodle connects consumers to local businesses simply and cost-effectively. The combination of automated technology and comprehensive customer support makes Yodle easy to use. Yodle’s offering is also ROI-driven: local businesses set a budget for which they receive calls and emails from qualified consumers. Today, Yodle delivers results for more than 30,000 local businesses including franchise networks such as Fred Astaire Dance Studios, Ideal Image, and Cottman Transmission and Total Auto Care. To do so, Yodle establishes a comprehensive desktop and mobile web presence, implements unique SEO techniques that support a “first-page guarantee”, and deploys proprietary paid search technology that dynamically optimizes online media buys across multiple desktop and mobile outlets. Yodle’s solution also includes display advertising, review/offer management and a simple performance dashboard. Yodle’s competitive advantage is derived from the sheer scale of its local performance data across multiple industries. Yodle is ranked #26 in the Forbes list of America’s most promising companies. For more information, visit www.yodle.com, go to the Yodle company blog or see Yodle reviews from customers. You can also follow Yodle on Twitter, Facebook and Google+™. If you’re interested in working at Yodle, visit the company careers website.
A trusted resource for hearing solutions for over 60 years, Miracle-Ear uses state-of-the-art technology to remove the barriers of hearing loss. The Plymouth, MN-based company specializes in customizable hearing solutions that feature discreet, comfortable products designed to meet each individual’s hearing loss needs. Free hearing tests are available at all of the company’s 1,200 franchised locations across the U.S. Franchise opportunities are available for those interested in running their own Miracle-Ear business with the support of a nationwide industry leader. For more information, visit www.miracle-ear.com