Marketing Veteran Joins Yodle Team

Yodle Inc., a leader in local online advertising and lead generation for local businesses, announces today the hire of Bryan Chupp as Senior Vice President of Consumer Marketing.

Leading local online advertising company taps
IAC veteran Bryan Chupp for SVP marketing role


New York, NY (April 7, 2009) – Yodle Inc.,
a leader in local online advertising and lead generation for local businesses, announces today the hire of Bryan Chupp as Senior Vice President of Consumer Marketing. Bryan will be responsible for helping to continue to optimize and expand Yodle's industry-leading consumer distribution network, driving leads to Yodle's 5,000+ small business clients across the country.

Prior to joining Yodle, Bryan served as Senior Vice President of Marketing and Product at FiLife, a personal finance web community backed by IAC and Dow Jones. During his tenure, Bryan oversaw the launch of FiLife.com, built an extensive SEO-oriented directory and a lead generation matching service that connects users with the right product for their circumstances.

Prior to FiLife, Bryan worked as the Vice President of Partnerships and Loyalty Marketing Group for LendingTree.com, another IAC company. While at LendingTree, Bryan led the SEM, SEO and online partnership teams. Bryan also built the largest affinity rewards program in the home lending industry, forging and expanding partnerships with Costco Wholesale, United, US Airways, Continental and American Express, among others.

The addition of Bryan to Yodle's already impressive management team is the latest in a series of significant announcements from the growing company. In January 2009, Yodle announced the completion of a $10 million Series C funding round led by JAFCO Ventures, joined by Draper Fisher Jurvetson Growth and existing investors Draper Fisher Jurvetson and Bessemer Venture Partners.

"Coming off the Series C funding, our number one priority is enhancing customer value and delivering the highest ROI possible for our online advertising offering – which is why we're so pleased to have a seasoned marketing pro like Bryan on our team. We're confident that his talent and expertise in online marketing will accelerate the expansion of Yodle's industry leading local advertising service," said Yodle CEO Court Cunningham.

Demand for online local advertising has fueled tremendous growth at Yodle. The New York-based company reported 700% year-over-year revenue growth from 2007, ended 2008 with 250 employees nationally and now boasts approximately 5,000 customers.

About Yodle
Yodle provides local businesses with a simple and affordable way to get new customers and phone calls using online advertising. Yodle is transforming local online advertising by connecting local business owners with consumers in a simple, measurable and relevant way. Yodle has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online. Yodle is headquartered in New York, NY with a presence in 25 major cities across the United States and has hundreds of employees helping thousands of customers. To find out more about Yodle, go to http://www.yodle.com.

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