New York City, New York – March 7, 2011 –Yodle, a leader in local online advertising, announced the launch of its full-service online display advertising product, Yodle Display. Designed with the specific needs of Franchises and multi-location businesses in mind, Yodle Display is the perfect complement to Yodle's Sponsored and Organic search products.
Yodle Display targets and optimizes display ad placements in a unique manner. First, it targets the following:
• sites that have content related to the advertiser's specific service (contextual targeting)
• consumers who previously visited the advertiser's website (re-targeting).
Then, Yodle Display uses a proprietary algorithm that tracks and optimizes ad placement based on leads, spending more of the budget where advertisers can expect better results. This unique approach delivers high impact branding that is confirmed by leads tracked in our powerful reporting platform.
"The conventional wisdom is that online display advertising is strictly for branding and cannot also deliver quantifiable business results," said Yodle CEO Court Cunningham. "We decided to challenge that notion by building a product that delivers both targeted branding and measurable leads - using advanced optimization techniques that drive the best possible return on investment for our clients."
Yodle Display addresses many of the complexities inherent to franchises and multi-location businesses – including supporting multiple billing parties, targeting dense regions of franchisee locations for the same Franchisor account, and directing leads to a specific local franchisee. Additionally, Yodle Display provides a central management and reporting system that even the largest Franchisors can use to effectively monitor and coordinate the advertising campaign of each local franchisee.
"We are very excited to launch Yodle Display for the Franchise community," said Vice President of National Accounts and Co-Founder John Berkowitz. "Working with premier franchisors over the last several years like TWO MEN AND A TRUCK® and Meineke, we learned quickly that franchise systems have very unique needs and challenges. From feature definition to our premium customer service, we feel Yodle Display is the most custom Franchise display offering on the market."
Research also shows that display advertising drives improved performance for paid and organic search marketing, which Yodle offers through their Yodle Sponsored and Yodle Organic products, respectively. Specifically, results have shown display advertising drives more searches for a company's brand terms, increased click-thru rates on search engine results pages and improved conversions on websites and landing pages.
Yodle, a leader in local online advertising and named #35 on the INC 500 List of fastest growing private companies in the U.S., connects thousands of local businesses with consumers in a process so simple and cost-effective that business owners can't imagine any other way to advertise. Yodle has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online. Yodle is headquartered in New York, NY with a presence in 25 major cities across the United States.
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