HUNTINGTON LEARNING CENTER TAPS YODLE FOR EXPANDED SEARCH ENGINE MARKETING FOR ALL FRANCHISES
Nation's Leading Tutoring Service Signs with Yodle to Drive Online Marketing
New York, NY (January, 2010) – Yodle, Inc., a leader in local online advertising and lead generation, announced today that it has been selected as the exclusive, preferred local search engine marketing vendor for Huntington Learning Center. YodleFranchise, which applies Yodle's full online advertising solution for individual local businesses to franchise operations, will help promote Huntington Learning Center's tutoring, test prep, and other educational services around the country.
"Huntington Learning Center is excited to be partnering with Yodle, " said CEO Dzana Homan. Through this partnership, Huntington franchises will strategically and efficiently penetrate their local markets. In addition, Yodle's superior reporting and analytics platform allows our franchisees to make critical marketing decisions in shorter time. This will give us an edge over local competitors and well position Huntington towards a steady growth of market share."
YodleFranchise, which launched over a year ago, is powered by Yodle's robust online advertising platform, and helps individual local service-oriented businesses find new customers using the internet. In catering to the specialized needs of franchise operations like Huntington Learning Center, YodleFranchise organizes a franchise's advertising efforts into one, large-scale, synchronized effort – all while carefully maintaining the local focus necessary to help drive results to individual locations. As a result, corporate offices can easily monitor and coordinate the campaigns of all their locations and/or franchisees.
"Like many large franchise networks, Huntington Learning Center needs an online search marketing solution that's broad enough to handle its entire network, yet local enough to drive results to their individual locations," said Yodle CEO Court Cunningham. "We have dedicated tremendous resources to building the technology and expertise that addresses the unique needs of multi-location businesses and large franchise organizations. We're glad to be putting it to use with Huntington Learning Center."
Demand for local advertising continues to rise, despite the economic downturn. According to Borrell data, there are 14.6 million SMBs across the country, and small and medium businesses are now investing in online advertising more than ever with $6.7 billion spent in local online interactive advertising last year.
Yodle has seen 135% growth in 2009. Research firm Borrell Associates listed Yodle as the fastest-growing local Internet advertising company in 2009 ("2010 Outlook: Local Online Advertising, October 2009).
Yodle, http://www.yodle.com, a leader in local online advertising, connects local businesses with consumers in a process so simple and cost-effective that business owners can’t imagine any other way to advertise. Yodle has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online. Yodle, http://www.yodle.com, is headquartered in New York, NY with a presence in 25 major cities across the United States and has hundreds of employees helping thousands of customers.
About Huntington Learning Center
Founded in 1977, Huntington Learning Center is the nation's longest-running supplemental education services provider. Today they continue to be an industry leader providing instruction in reading, writing, spelling, phonics, mathematics and study skills as well as SAT and ACT preparation to tens of thousands of students from kindergarten through 12th grade. Huntington prides itself on its unparalleled programs that help parents, caregivers and educators identify the gaps in skills and knowledge that can limit learning potential. Huntington's personalized programs of instruction enable children to excel. To learn more or to locate a center near you, call 1-800 CAN LEARN.
330 W 34th St.
New York, NY 10001