New York, NY – August 9, 2012 – Yodle, a leader in local online marketing, today released results showing that Hogan-Kimrey LLP, a customer for over a year and a half, has received more than 1,700 calls and emails as a result of its online marketing campaign. During that time, the Fayetteville, North Carolina-based criminal defense law firm has secured a significant amount of business as a direct result of the inbound inquiries generated from Yodle, and has gone on to hire an additional two attorneys and three assistants to handle the increased client load.
With 65% of consumers now searching online for legal services (source: New York State Bar Journal), it's increasingly critical for law firms such as Hogan-Kimrey LLP to have a strong web presence. Yodle's marketing and technology platform helps take the complexity out of online marketing for law practices by establishing a comprehensive web presence, implementing unique SEO techniques, and optimizing online ad placements across both desktop and mobile channels in order to generate quality leads for a marketing budget that clients can afford.
"Yodle has positively impacted the entire direction and growth of Hogan-Kimrey LLP," said Andre Hogan, Partner and Attorney at Law at Hogan-Kimrey LLP. "Prior to working with Yodle, we used only direct mail and the phone book to advertise the firm. We now get a tremendous amount of leads and business via the Internet, primarily from people finding us on the first page of search engines, far more than through any other channel."
Yodle has used its significant amount of performance data to buy and create appropriate paid search ads for Hogan-Kimrey LLP, which are complemented by a high converting website that is optimized for both desktop and mobile devices.
"Another feature provided by Yodle that I particularly appreciate is the personalized dashboard that allows me to check how many leads are coming in," added Hogan. "I'm also happy with the high-caliber customer service that we receive. I look forward to continuing to work with Yodle as we expand Hogan-Kimrey LLP into new locations in North Carolina."
Hogan-Kimrey is among several thousand small and solo law practices across the U.S. working with Yodle. Yodle recently relaunched its Yodle Law division and is making a significant investment in the legal sector because of the strong results that lawyers are consistently securing as a result of its online marketing platform. As part of the relaunch, Yodle commissioned an independent nationwide survey of 350 solo practices and small law firms. Among other findings, results uncovered that while almost 50% of solo or small practices are not spending money on online marketing, those that are investing in it are reporting the Internet as their highest performing marketing channel over print, direct mail, online directories, radio and television.
"Our survey uncovered some interesting and seemingly paradoxical findings among the marketing behavior of small law firms," said Louis Gagnon, Chief Product and Marketing Officer at Yodle. "While many firms are completely abstaining from marketing their practice online, those practices that are promoting themselves online are reporting that the Internet is their most productive marketing vehicle. This suggests that there is still significant opportunity for firms who are not advertising online to start, and for those who are to increase their level of investment."
Yodle connects consumers to local businesses simply and cost-effectively. The combination of automated technology and comprehensive customer support makes Yodle easy to use. Yodle's offering is also ROI-driven: local businesses set a budget for which they receive calls and emails from qualified consumers. Today, Yodle delivers results for more than 30,000 local businesses including several thousand law firms. To do so, Yodle establishes a comprehensive desktop and mobile web presence, implements unique SEO techniques that support a "first-page guarantee", and deploys proprietary paid search technology that dynamically optimizes online media buys across multiple desktop and mobile outlets. Yodle's solution also includes display advertising, review/offer management and a simple performance dashboard. Yodle's competitive advantage is derived from the sheer scale of its local performance data across multiple industries. Yodle is ranked #26 in the Forbes list of America's most promising companies. For more information, visit www.yodle.com, www.yodlelaw.com or go to the Yodle company blog. You can also follow Yodle on Twitter, Facebook and Google+™.
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