New York, NY – January 23, 2013 – Yodle, a leader in local online marketing, today announced that the company has won the 2012 Google Adwords™ Premier SMB Partner Mobile Champion Award. Yodle was selected to receive the award at the recent Google AdWords Premier SMB Partner Summit in Mountain View, CA, in recognition of the company's industry leading focus on optimizing mobile ad spending. This award comes less than a year after Yodle first rolled out its combined mobile media buying, ad distribution and website optimization solution to its 30,000 small business customers.
"According to industry analysts BIA/Kelsey, over half of all local search traffic is expected to be on mobile devices by 2015. We are committed to developing an industry leading mobile product to help our customers benefit from this shift in consumer behavior," said Court Cunningham, CEO at Yodle. "We're honored to be recognized with the Google AdWords Premier SMB Partner Award for our initiatives in mobile, an area where we have established a strong leadership position."
Yodle was designated as "Mobile Champion" from amongst Google's 16 Premier SMB Partners, based on the company's particularly concentrated initiatives around mobile AdWords spend. The Google AdWords Premier SMB Partner Program (PSP) connects Google's trusted and experienced AdWords partners with small- and medium-sized businesses that want expert help in creating, managing and optimizing their online advertising campaigns. In addition to in-depth AdWords expertise, PSP partners provide full-service campaign management, detailed reporting, one-on-one customer support, and broad marketing guidance to help advertisers make the most of their campaigns.
"The Premier SMB Partner Awards recognize the exemplary work that our partners do every day with small businesses," said Sher Khan, Strategic Partner Manager at Google. "One out of five mobile searches are local, which means being present on mobile devices is crucial for small businesses. Yodle is doing an excellent job in helping small businesses create a presence on mobile devices and therefore helping these businesses grow their customer base."
Yodle connects consumers to local businesses simply and cost-effectively. The combination of automated technology and comprehensive customer support makes Yodle easy to use. Yodle's offering is also ROI-driven: local businesses set a budget for which they receive calls and emails from qualified consumers. Today, Yodle delivers results for more than 30,000 local businesses. To do so, Yodle establishes a comprehensive desktop and mobile web presence, implements unique SEO techniques that support a "first-page guarantee", and deploys proprietary paid search technology that dynamically optimizes online media buys across multiple desktop and mobile outlets. Yodle's solution also includes display advertising, review/offer management and a simple performance dashboard. Yodle's competitive advantage is derived from the sheer scale of its local performance data across multiple industries. Yodle is ranked #26 in the Forbes list of America's most promising companies. For more information, visit www.yodle.com, go to the Yodle company blog or see Yodle reviews from customers. You can also follow Yodle on Twitter, Facebook and Google+. If you're interested in working at Yodle, visit the company careers website.
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