New York, NY (October 25, 2010) – Yodle, a leader in local online advertising, announced Louis Gagnon will join the company as Chief Product & Marketing Officer. Louis joins Yodle after over 5 years at Monster Worldwide, where he served as Senior Vice President of Global Products. Gagnon will be responsible for leveraging data, technology and marketing expertise to bring to market a suite of products and services that enable millions of local businesses to effectively market themselves without spending a significant amount of time and money.
Gagnon brings more than 18 years of marketing and product management experience to the CPMO position at Yodle. As Senior Vice President of Global Products at Monster Worldwide, Gagnon and his team spearheaded a major transformation of the company’s value-proposition through the delivery of an unprecedented number of product innovations. Prior to his U.S. assignment, Louis was Vice President of Product and Marketing at Monster in Canada, where he was named “Marketer That Matters” by Marketing Magazine and “Personality of the Year” by the Montreal chapter of the American Marketing Association. Prior to Monster, Gagnon had built a long and successful career as an internet and social entrepreneur around the world.
Both the creation of this position and the decision to hire Gagnon are representative of Yodle’s continued commitment to innovation. “Yodle is a leader in product & marketing innovation and we are thrilled to have Louis bring even more focus and speed to satisfying the growing demand for advertising services from local businesses across the country,” said Yodle CEO Court Cunningham. “We know his expertise and leadership ability will play a key role in extending our product offering and delivering the highest return on investment for our clients.”
Gagnon is the latest addition to Yodle’s already impressive management team of online advertising and small business experts. In 2010, Yodle was ranked #35 on the INC 500 list and published the definitive text on the world of online advertising for local businesses with Local Online Advertising for Dummies.
About Yodle, a leader in local online advertising and named fastest growing local online advertising company by industry analyst Borrell Associates, connects thousands of local businesses with consumers in a process so simple and cost-effective that business owners can’t imagine any other way to advertise. Yodle has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online. Yodle is headquartered in New York, NY with a presence in 25 major cities across the United States.