New York, NY — June 25, 2013— Yodle, a leader in local online marketing, today announced that it has been included in CIO Magazine's 2013 CIO 100 list. The 26th annual CIO 100 award program honors Yodle as one of just 100 companies around the world that exemplify the highest level of operational and strategic excellence in information technology. Yodle was recognized specifically for the automated generation of customized mobile websites for its 35,000+ customers, as well as coding a unique mobile ad algorithm that optimizes every client's ad spend across mobile channels.
“For 26 years now, the CIO 100 awards have honored the innovative use of technology to deliver genuine business value,” said Maryfran Johnson, Editor in Chief at CIO Magazine & Events. “Our 2013 winners are an outstanding example of the transformative power of IT to drive everything from revenue growth to competitive advantage.”
Last year Yodle added mobile channel optimization as a core feature of its online marketing platform due to the increasing number of consumers searching for local business information on mobile devices. Yodle mass published custom mobile websites for its existing customers in a matter of weeks at no additional charge, and also introduced sophisticated mobile ad bidding and distribution. As a result Yodle has further reduced price per lead for its customers by generating more quality calls and emails from consumers across key acquisition channels.
"We're very proud that CIO Magazine has recognized our innovative approach to providing local businesses with a highly effective mobile online marketing solution," said Court Cunningham, CEO at Yodle. "This initiative is just one example of how technology is a key driver of success at Yodle."
Executives from the winning companies will be recognized at the CIO 100 Symposium & Awards Ceremony, to be held in August at The Broadmoor in Colorado Springs, Colorado. At the event Yodle Chief Technology Officer John Merryman will participate in a panel on "Disruptive Innovation" to discuss the company's mobile initiative.
About the CIO 100
The recipients of this year’s CIO 100 award were selected through a three-step process. First, companies filled out an online application form detailing their innovative IT and business initiatives. Next, a team of judges reviewed the applications in depth, looking for unique practices and substantial results. Finally, CIO editors reviewed the judges’ recommendations and voted on the final 100.
Complete coverage of the 2013 CIO 100 awards will be online at http://www.cio100.com on August 1, 2013 and in the August 1st issue of CIO magazine.
Yodle connects consumers to local businesses simply and cost-effectively. The combination of automated technology and comprehensive customer support makes Yodle easy to use. Yodle's offering is also ROI-driven: local businesses set a budget for which they receive calls and emails from qualified consumers. Today, Yodle delivers results for more than 35,000 local businesses. To do so, Yodle establishes a comprehensive desktop and mobile web presence, implements unique SEO techniques, and deploys proprietary paid search technology that dynamically optimizes online media buys across multiple desktop and mobile outlets. Yodle's solution also includes relationship marketing, display advertising, and a simple performance dashboard. Yodle's competitive advantage is derived from the sheer scale of its local performance data across multiple industries. Yodle is ranked #28 in the Forbes list of America's most promising companies. For more information, visit www.yodle.com, www.yodle.net, or go to YouTube to see a video of Yodle reviews from our customers. You can also follow Yodle on Twitter, Facebook and Google+. If you're interested in working at Yodle, visit the company careers website.
About CIO Magazine
CIO is the premier content and community resource for information technology executives and leaders thriving and prospering in this fast-paced era of IT transformation in the enterprise. The award-winning CIO portfolio—CIO.com,CIO magazine (launched in 1987), CIO executive programs, CIO custom solutions, CIO Forum on LinkedIn, CIO Executive Council and CIO primary research—provides business technology leaders with analysis and insight on information technology trends and a keen understanding of IT's role in achieving business goals. Additionally, CIO provides opportunities for IT solution providers to reach this executive IT audience. The CIO Executive Council is a professional organization of CIOs created to serve as an unbiased and trusted peer advisory group. CIO is published by IDG Enterprise, a subsidiary of International Data Group (IDG), the world's leading media, events, and research company. Company information is available at http://www.idgenterprise.com/.
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