New York, NY – May 2, 2011 – Yodle, a leader in local online marketing, and 15miles, the interactive-services division of the world’s largest local-search agency TMP Directional Marketing, jointly announced that Yodle has been selected as the preferred online marketing vendor for 15miles’ online advertising clients. This announcement comes on the heels of TMP’s decision to transition away from the local online advertising business.
15miles’ executive team performed an extensive evaluation of Yodle’s solution; including its product suite, premium customer service and technology platform, to ensure it would meet the unique needs of its customer base. Yodle’s offering, which serves both the local and national (Franchise, Multi-location, and Manufacturer/Dealer) markets, includes:
• YodleAdverSite: Professionally designed websites that showcase the local business brand and are developed with SEO best practices.
• YodleSponsored: Paid search advertising that places local businesses in the ads sections of top search engines plus a network of 75+ sites, through a combination of dedicated marketing experts and Yodle’s proprietary bidding algorithm.
• YodleOrganic: Search engine optimization designed to place local businesses in the “natural” section of top search engines through a set of best practices for website development, maps optimization, custom content creation and link building.
• YodleDisplay: Display advertising that places ads on a network of sites, through contextual targeting and retargeting, and optimizes performance by using a proprietary algorithm that tracks leads from each ad placement.
“We conducted a thorough search and assessment for the right company to recommend to our valued clients, and we found Yodle to be among the elite in the industry,” said 15miles CEO Mike Flanagan. “Yodle’s extensive experience with local businesses and track record of success gives us great confidence that they are the best choice for our clients.”
15miles clients that engage Yodle will join their existing base of over 10,000 local business and national brand advertisers, including MAACO, Jiffy Lube, ServiceMaster and Two Men and a Truck.
“We are honored to have been selected for this opportunity by 15miles,” said Yodle CEO Court Cunningham. “We are excited and well-prepared to make the transition process as seamless as possible by working with each new client to deliver the best possible customer service and campaign performance.”
About Yodle: Yodle, a leader in local online advertising and named #35 on the INC 500 List of fastest growing private companies in the U.S., connects thousands of local businesses with consumers in a process so simple and cost-effective that business owners can’t imagine any other way to advertise. Yodle has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online. Yodle is headquartered in New York, NY.