As Chief Product and Marketing Officer at Yodle, Louis leads a team that is responsible for leveraging data, technology and marketing expertise to bring to market a suite of products and services that enables local businesses to effectively market themselves without having to spend a significant amount of time, energy and money. Prior to joining Yodle, Louis was SVP of Global Products at Monster Worldwide where he and his team spearheaded a major transformation of the company’s value-proposition through the delivery of an unprecedented amount of product innovations. Prior to his U.S. assignment, Louis was VP of Product and Marketing at Monster in Canada where he was named “Marketer that Matters” by the Marketing Magazine and “Personality of the Year” by the Montreal chapter of the American Marketing Association. Before his time at Monster, Louis had built a long and successful career as an Internet and Social entrepreneur around the world.
Louis received a BBA from Laval University and an MSc in Marketing from HEC-Montreal. His work has been featured in many business magazines, including The Economist.
Q & A
Q: Mac or PC?
Q: What’s your nerdiest habit?
A: I love watching C-SPAN.