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SEM Specialist - New York, NY & Charlotte, NC

Location:

New York, NY & Charlotte, NC

Overview

As our ideal candidate you are interested in and willing to learn the ins and outs of paid search engine marketing (SEM) and Advertising. You will be involved in all phases of Pay Per Click (PPC) campaigns and will work with the Account Management team to maintain: high retention rates on their portfolios, profitability of their customer accounts and high customer satisfaction.

Responsibilities

• Utilize Yodle’s platform to continually improve customers’ paid search campaigns.
• Develop, generate, and interpret periodic performance reports (Spend Analysis, Keyword performance, Click Thru rates, Quality of Leads, Search Engine.Campaign performance etc. ) that can be used in ongoing analysis of Clients performance
• Develop, generate, and interpret periodic performance reports that can be used in ongoing analysis of Clients performance
• Identify, document and drive initiatives to strengthen customer relationships and reinforce the value of Yodle business solutions
• Ability to collaborate as a team as well as work independently
• Ability to perform in-depth analyses using core marketing metrics and offer recommendations to improve campaign performance
• Strong attention to detail
• Employ quality assurance principles to ensure campaigns are set up correctly and to the clients’ specifications
• Create comprehensive client reports
• Strong analytical background
• Good communication and interpersonal skills
• Great organizational and time management skills
• Strong problem solving and troubleshooting skills
• Proficient in MS Excel, Word, PowerPoint
• Able to quickly learn complex software products and explain them to customers

Nice to Haves

• Familiarity with and Experience in PPC search engines such as: Google Adwords, Yahoo!/Overture, and MSN AdCenter
• Experience in or knowledge of SEO or SEM
• Basic HTML coding
• Background in Statistics, quantitative and qualitative analysis and linear programming
• Bachelor’s degree from an accredited college or university preferred

Compensation

• Competitive base and very attractive bonus model
• Attractive Stock Option Plan
• Medical, dental, and vision for employee and dependents
• Other benefits such as: Life insurance, paid vacation time, and holidays, 401K, employee referral bonuses
• Great work environment and culture
• Continuing Training, including seminars, books, periodical subscriptions etc.

To apply for this position, please email your resume, salary requirements and cover letter to .

About Yodle:
Yodle is a Bessemer ventures funded company in the midst of a major national rollout that will grow our client base dramatically. We provide search-engine advertising and online lead generation services to small businesses. Yodle has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online. We provide local businesses with a simple way to cost-effectively acquire more customers by advertising on the major search engines including: Google, Yahoo, AOL, Ask, and MSN.

Local Search is considered the new frontier in paid search marketing, the fastest growing area of both technology and advertising and the key driver of Google, Yahoo, and MSN. Over $100 billion is spent on local advertising in the U.S alone. $2 billion of that has already transitioned online. A significant opening exists to devise, build, and capitalize on this opportunity within the next 2-4 years.

EOE

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