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Online Marketing Specialist, Traffic Acquisition - New York, NY

Location:

New York, NY

Overview

• Do you have experience in driving traffic to websites?
• Do you enjoy working with partners to source traffic, and have experience running graphical ad campaigns?

If you have strong analytical and creative ability, with a background in online advertising and are interested in conquering the last frontier in online advertising: Local Search ..Yodle has a great career building opportunity for you!

Yodle is hiring a creative individual with experience in performance based online advertising and search engine marketing. This individual should have experience in successfully implementing numerous SEO & SEM initiatives, forming business development deals and partnerships, tracking success with web analytics and establishing complementary online alliances for link-building purposes.

Responsibilities

• Source traffic through SEO, banner, partnerships and other syndication initiatives to:
• Yodle’s merchant websites (adverSite™)
• Yodle’s adverPage Merchant Directory
• Identify, contact and partner with relevant sites for linking and traffic buying
• Setup and monitor all data feeds to traffic partners such as Google Base, Directory Sites, Internet Yellow Pages, Vertical Search engines and directories and large portal sites such as Yahoo, MSN and Google.
• Test and improve site navigation and call-to-actions to improve consumer response rates.
• Analyze performance data using web analytics to enhance SEO and traffic sourcing programs.

Requirements

• 2-5 years of online marketing, lead generation, and SEO research
• Strong sense for direct marketing, metrics and lead generation
• Background in Finance or Economics is a plus
• Understanding of Customer Life Time Value, Cost Per acquisition and other KPIs
• Strong knowledge of search engine algorithms and ranking strategies
• Strong communication skills, ability to form mutually beneficial partnerships
• Can-do attitude and ability to overcome obstacles
• Willing to take calculated risks, measure results and tweak approach as needed
• Demonstrated ability to thrive in a team-environment
• Ability to “think outside the box” with unique/specialized projects
• Bachelors degree required (Marketing or Business Degree Preferred)

Compensation
What we offer to you:

• An opportunity to further enhance your skills and refine your talent.
• Highly competitive compensation.
• Attractive Stock Option Plan.
• Health/Dental benefits, 401 (K) plan.
• Great work environment and culture.
• Accessible and open-minded leadership.
• A unique opportunity to work with smart people and learn a lot about one of the fastest growing industries.

To apply here’s what to do: Email your resume to Please reference, “Traffic” in the subject section of your email when you apply.

About Yodle:
Yodle is a Bessemer ventures funded company in the midst of a major national rollout that will grow our client base dramatically. We provide search-engine advertising and online lead generation services to small businesses. Yodle has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online. We provide local businesses with a simple way to cost-effectively acquire more customers by advertising on the major search engines including: Google, Yahoo, AOL, Ask, and MSN.

Local Search is considered the new frontier in paid search marketing, the fastest growing area of both technology and advertising and the key driver of Google, Yahoo, and MSN. Over $100 billion is spent on local advertising in the U.S alone. $2 billion of that has already transitioned online. A significant opening exists to devise, build, and capitalize on this opportunity within the next 2-4 years.

EOE

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